Tim Hortons Social Media Strategy
Tim
Hortons is one of the Canadian great-tasting coffee. It work hard to deliver
the highest-quality products and services, and strive to be a leader in
everything they do. It has great social media presence that are show its
popularity in customers mind.
The list of it social media network include
- YouTube
And many more!
The main objective
of this post is to find that how Tim Hortons uses social media to promote its
product or service to aware people!!!!
Tim Hortons has 2,853,197 likes on its Facebook account.
They post every single day, generally once every day. Their posts consist of advertisement
of their Campaign and products shared media not only from Tim Hortons but also
other people accounts that also contain YouTube videos. Although they have many
likes on their page, they get around five to eight hundred of shares on their
posts. Tim Hortons also takes time and responds to comments and also show their
regards to their viewers with sharing their posts.
If we talk about Tim Hortons YouTube channel they have
13,466 subscribers and 20,529,396 views on their channel. They post a video once
every month that mainly regarding their new campaign or promotion of their
products.
They also have large Twitter followers as social media. Their
Twitter account has 548k followers and 45k tweets. Basically, they tweet about
their products, offers, sales, campaign, replies and news. They use this social
media to get interact with their customers and show their interest toward them
so people can buy their coffee. Tim Hortons generally tweet twice or three time
a day.
They also have great presence on their Instagram account. They
have 433 posts and 134k followers on their Instagram account. Moreover, they
use their recent campaign pictures on Instagram to promote their coffee. They use
“Tim Hortons RRRoll Up the Rim to win is back! It's time to roll out your
RRRoll Up rituals. #RollUpTheRim.
In Conclusion Tim Hortons uses a different social media
accounts but they use Twitter or Instagram as most actively as compare to
others. They sometime lack behind to Promote their actual massage about their
brand toward people. Which was the big disadvantage for them. But they have
great coordination on all accounts. Overall Tim Hortons has a wide number of
social media accounts that they can use to target their customers globally with
small cost. To attract more people they should have to more active on all social
media and understand its power.
great blog
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