Williams Fresh Café Fan Pages

Let us have a look at various fan pages of WFC on Facebook, Twitter and Instagram.

•         Facebook Fan Page;

It is very hard to find any considerable fan page of Williams’s fresh café on Facebook. The main reason is that it is a Canadian brand which is not much active to its competitors comparison. However, there are some pages which can be found on Facebook with very few likes.

(Link to one of pages here: https://www.facebook.com/pages/Williams-Fresh-Cafe/182265161804894?fref=ts )

• Twitter Fan Page:

Williams Fresh Café has more fan pages on Twitter compared to the Facebook. One of these fan pages is @wfreshcafe which has 24 followers and 70 tweets. This pages mainly posts stuff about the various products offered at the Williams’s fresh café and also the news related to the coffee chain. This fan page is very active and sometimes retweets the content from the official Williams fresh café page.

(Link: https://twitter.com/wfreshcafe )

·        Instagram Fan Page:

There are very few fan pages of Williams’s fresh café on Instagram. But @WFCbrampton is a fan page which is consistent with the official theme of the Coffee chain. This page has 32 followers and 36 posts. They post just like the official page with the content related to their products and services. Have a look at it here: https://www.instagram.com/wfcbrampton/ .

Starbucks and Williams Fresh Café on YouTube

YouTube is a very powerful tool in the modern era when everyone has a mobile device enabling them to access seamless videos anytime and anywhere. It is an effective marketing tool if used in a good way. Therefore, lets analyses how our two brands utilize the YouTube Platform to their benefit.

Starbucks:

• ·        91,071 subscribers.
• ·        YouTube channel contains hundreds of videos and company posts 6- 9 videos per week.
• ·        Viewer opinions, Products and services, Promotions, Advertisements etc. are marketed on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video contains the Recipe for the Mexican Coffee of Starbucks and it is 34 second video which has 2103 likes. This is a recent and successful post because it attracts the consumer attention and curiosity to the fact that how this special coffee is prepared at Starbucks.

Williams Fresh Café:

• ·        8 subscribers.
• ·        YouTube channel contains 9 videos and last video was posted a year ago.
• ·        Products and services, Promotions, training and franchising is shown on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video has 2029 likes on YouTube, which is highest among all 9 videos. This is the only video which talks about promotion and loyalty programs hence no wondering why this has the highest likes. It shows the amount of curiosity that the consumers have towards rewards and promotions.

Starbucks vs Williams Fresh Café on Instagram

In the recent few years, Instagram has amazed many people by the amount of popularity that it possesses among the modern youth. So, let’s analyses the Instagram presence of Starbucks and Williams Fresh Cafe.

Starbucks

• Starbucks Canada has a strong presence on Instagram just like the Facebook and Twitter. They have 161,992 followers and 991 posts on Instagram.
• ·        They Post 4-8 posts per week and are very active.
• ·        They promote their products and service including new items and promotions like Happy Mondays.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: #Coffeelove , Starbucks.ca, Happy Mondays and link to Starbucks.ca is available.

Their most popular recent posts are:

These 2 posts have highest likes among the recent 10 posts. It is because they represent the diverse Starbucks style and passion which goes beyond just the drinks and coffee. These two pictures have 6578 and 6192 likes respectively and 454 and 47 comments respectively. This shows that the brand is constantly engaged with its consumers on this platform.

Williams Fresh Café

WFC has a good presence on Instagram and they are trying to catch up with the competition. They have 693 followers and 847 posts on Instagram.

• ·        They Post 5 posts per week and are not very active.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Williams Fresh Cafe mainly uses are: #williams  #williamsfresh  #williamscafe #williamsfreshcafe. And link to WFC website is available.

Their most popular recent posts are:

The above 2 posts are most liked posts recently with 63 and 34 likes respectively. These both posts show the different menu items that Williams Fresh Café offers to its customers. These images are very attractive and serve their purpose of attracting the users towards the post, so they are successful attempts.

Starbucks vs Williams Fresh Café on Facebook

When it comes to social media marketing, then it starts with Facebook. It is undoubtedly the most used social media giant globally and no brand can ignore it. So, in this blog we will try to analyses how the Starbucks and Williams Fresh Café utilize this platform.

 Starbucks:

• Starbucks is one of the top global coffee chains and it has a strong presence on Facebook with 36,141,033 likes on its official Facebook page.  By looking at the most recent 25 posts of Starbucks on Facebook, we can say that:
• ·        They are active on Facebook and they post 5 post per week on average.
• ·        They promote their various products with attractive images and they also post their offers and promotions like ‘Happy Mondays’ for their consumers.
• ·         They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: weather, snow, coffee, Happy Mondays, hello etc.

The Starbucks Most Successful Recent Posts are:

These two posts have highest likes, share and comments among the recent posts. These posts are popular among Starbucks fans and non-loyal fans because in these posts Starbucks actually promoted the diversity of its product line and they are proffering people something much more than coffee. They promoted their seasonal products in these posts and that is why these posts attracted a lot of likes and shares from the Facebook fans.

Williams Fresh Café:

Williams Fresh Café is a local Canadian Company and hence has no practical comparison with a global brand like Starbucks on a global basis. But they are really doing their good efforts and they have 8,102 Facebook likes on their official page.

• ·         They Post 6 to 10 posts per months and are comparatively less active on Facebook as compared to their completion.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that WFC mainly uses are: Happy Weekends, Refreshed, 2x, all day etc.

      Their Most Recent top Posts are:

The reason that these two posts have highest likes among the recent posts is that one post highlights the opening of a new location, which is exciting for the brand followers whereas the other post mentions the promotion 2X for the weekend purchases.

Social Media Networks: Williams Fresh Café

Social Media Strategy of Williams fresh Café:

Williams’s fresh cafe is a Canadian coffee chain which serve a number of food items including coffee to their consumers. However, it is placed in a industry where large companies like Tim Horton's, Starbucks Coffee, McDonalds, Krispy Kreme etc. compete. However, despite its small market share and size it has maintained quite impressive social media presence. Williams Fresh Café has its presence on all major social media networks like Facebook, Twitter, YouTube, Instagram, and LinkedIn and many other social media platforms. We will try to analyze Company’s Social media strategy on these Major Platforms.

Facebook:

Williams Fresh Café has 8,047 likes on Facebook and company is trying to catch up with other competitors in terms of likes. Williams’s fresh café typically posts 5 to 15 posts per month and is relatively less active in terms of posting content on Facebook. However, Williams Fresh Café has very good response time to user comments on Facebook. Company promotes its menu items on Facebook through catchy images and videos. They also promote their products on special occasions like holidays.

 

WFC-Facebook

Twitter

Williams’s fresh café has 1376 followers on Twitter and has impressive 2997 tweets so far. Company is also trying to catch up on twitter and has good response time to user feedback. Just like Facebook, Williams Fresh Café Post’s about 5 to 15 post per month. They promote all of their menu items, Restaurant Locations and other related stuff on Twitter.

WFC-Twitter

YouTube

In Case of YouTube, Williams Fresh Café has a very weak presence. The official channel has only 8 subscribers and has total 9 video’s only posted one year ago. 7 videos are related to Franchise Training, one video addresses franchising and the other video promotes customer loyalty program of the company.

 

WFC-Youtube

Instagram

In Case of Instagram, the company is trying to improve their presence. Williams Fresh Café has 695 followers and 857n posts so far. The Instagram page has discontinued post pattern but it can be observed that Williams Fresh Café Posts 10-15 posts (Pictures or Videos) in a typical active week. Company promotes its coffee and other products and promotions by posting very attractive pictures and content for consumers.

WFC-Instagram

Welcome to "Digital Coffee Ville"

This blog is an effort by our team to provide our readers with the information regarding their favorite Coffee Brands, especially in Northern America. We hope that we will be able to help you with the various aspects of digital marketing efforts of these coffee chain giants. We hope that you will be delighted by our sincere effort.

The Brands that we will be taking a look at are:  

• Starbucks
• Tim Hortons
• Dunkin Donuts
• McCafe 
• Williams Fresh Café 
• Van Houtte
• 7 eleven
• Krispy Kreme

Introduction to our Team Members

Kamalpreet Singh Somal is Student in Sheridan College in Business Marketing program. He did his graduation in Bachelor in Business Administration from Punjab Technical University.

Kamalpreet Singh Somal

Balwinder Singh Gill is Business marketing student in Sheridan. He Did His Graduation in Computers Applications From Punjab Technical University, India.

Balwinder Singh Gill

Anmol Goyal is student in Sheridan College in business marketing program. He did his high school education from R.S. Model Senior Secondary School from India

Anmol Goyal

Anjanpreet Kaur is student at Sheridan College and recently doing diploma in Business Marketing. She completed her high school from B.I.S (N) Sen. Sec public school, Punjab, India.

Anjanpreet Kaur