Tim Hortons vs 7-Eleven on YouTube

YouTube is biggest social media sharing tool. It allow the users to watch different kind of videos and share to public. In business world companies uses this media to share video about their brand. Tim Horton AND 7-eleven also has huge presence on YouTube channel. This post describe the each brand YouTube strategy.

Tim Hortons:

Tim Horton has 13,495 subscribers and 21,073,626 views on their YouTube channel. By looking last 5 -10 videos we make observation regarding their brand as below:

• Tim Horton does not frequently update their YouTube channel. They had last video update that was 3 weeks ago.
•  The video shows the content that related to brand commercial, celebrity spots or industry related events.
•  In their videos description area they put the link of their different social media accounts, unique #hashtags, like Tim Horton, #WarmWishes, cup of deeds or many more.
• The most successful video that was updated by Tim Horton was Tim Hortons #WarmWishes | The Cup of Good Deeds. It was update three month ago. This video had 1,096,206 views, 559 likes and 70 comments.

YouTube Channel

This video was so successful because Tim Horton promote the real life experience by providing gifts to their customers. It was also make customer happy to have this kind of surprise in real. So this video went viral when Tim Horton update it on YouTube.

7-Eleven:

7-Eleven has approximately 920 subscribers and 1,492,836 views on their YouTube Channel. While looking their channel we have observe many things as below

• They had post their last video 3 weeks ago. Which is based on their product commercial.
• There video many based on commercials, industry related events or their new apps.
• There content included special keywords, links to other social media account, special #hashtags like #Cupheads, 7Rewards, 7 eleven, 7 eleven Slurpee etc.
• Their mostly watched video was 7Rewards Commercial | Calling All #Cupheads.
• This video had 600,775 views. But I also had no comment. Moreover they also had other short videos but not much successful.

YouTube Channel

So, we can say that 7-eleven had to look at their videos and make it more interesting which will help them to enhance their popularity in future time. 

What Makes Starbucks Attractive?

Why is Starbucks Globally attractive for Consumers? 

We all know that drinking hot coffee or tea is a part of everyday routine in all the parts of the world. However, different cultures do it in their way. Some Cultures and communities like really hot coffee because of harsh winters, some will have them in shiny summers while other may like the cold beverages. The point is that Coffee/ tea has a huge global market potential, and the Coffee Chain Giants like Starbucks know that.

So in this blog, we will try to unfold the reasons behind the global success of Starbucks Coffee and why the customers are attracted towards them over the other competitors in the market?

•  It is For Everyone :

we all know that the coffee chains theses days just don't carry the coffee only. They mean much more than just serving coffee. Coffee stores carry small and quickly serviceable food items to serve with the coffee. They carry a wide range of Coffee, Tea, Cold Coffee/tea, Other drinks, food, sandwiches and snacks. Starbucks serve a wide range of these non just coffee products to attract the customers. 

(Visit :http://store.starbucks.ca for more information)

• Store Interiors:

People has many reasons to visit a coffee store like killing the time, meetings, winters etc. But the dining structure of a store may attract many. Customers are well aware of the significant of Starbucks dining and ambiance style. Hence the store interior does matter in case of Starbucks.

The following video will give you an insight into this marketing strategy:

(Source : https://youtu.be/EBZ9mcJuNy4)

•  Starbucks Consistency:

This might be the biggest reason for the loyal Starbucks fans to regularly visit their favorite Starbucks store. No matter which location you choose to buy a Starbucks coffee, you will get the same great consistency throughout your experience at the store, This keeps the regular customers loyal to the store. Some May argue that they pay high price for Starbucks products but isn't it worth for the store experience, free WiFi and great dining atmosphere ?

There are many other things that makes the Starbucks attractive to the regular and new customers. Fell free to share your thoughts in the comments section below