Facebook is one of great tool
to promote our brands publically. It is easy to use and less costly and also
has wide reach as globally. In this blog
post we are going to make comparison between our two brands Facebook accounts.
Tim Hortons:
Tim Hortons has 2,857,107
likes on its Facebook page. Here we analyze their account by looking at the
last 25 posts are:
- They post
frequently on their page They post someday
two times and someday single post a day.
- Their post content
mainly include promotion, discount games events and images.
- They often use
50/50 rules for their brand page which include the post of their brand and
other media.
- The keywords
sentences that used by Tim Horton are spread the love, Roll up the Rim, Timbits
hockey etc.
The most successful recent
posts by Tim Hortons are
 |
| Tim Hortons Facebook Post |
- Some love stories
are simply meant to be. We're officially back together with Nutella! #Spread The Love. Which published by March 9 at 8.17am. This post had
18 thousands likes and 2,495 shares. They also got 2,844 comments.
- The second post that
got success was this year's biggest Roll Up the Rim winners. Congrats Colin and Michelle and thank
you for the photo. It was published in February 28. This post had 10 thousands
like, 824 shares and 306 comments.
The reason
that these posts was so successful is due to it being about the new prize event
held by them and people show interest for winning that event. Usually the most
liked or shared things on Facebook are either Pictures of Roll UP The Rim
winners, or different menu items. People like to stay updated with what
incidents are happening around the world and this happened to be one that
caught many people’s attention.
7-Eleven:
7-Eleven has approximately
3,156,900 likes on its Facebook page. The analysis of their last 25 post are
given below.
- They post one post
every week or sometime after two weeks.
- The content is
mainly regarding of promotion, coupons, images and special menu items.
- They does not
follow the 50/50 rules in their post.
- 7-Eleven used many
keywords in their posts which are Hacks on Snacks, Feeding America, and Slurpee50 etc.
The most
successful recent post by 7-Eleven was a video of BACON! BACON! BACON! It's
thick-cut and hickory-smoked on our new Breakfast Melts. It was published on
February 10, 2016. It had 4.5K views, 53 shares and 138 comments.
 |
| 7-Eleven Popular Post |
The second post
was you’ll never make Ice Cream Sandwiches the same way again! This genius idea
is easy and full of win. # Hacks On Snacks. It was published on February 6.
This post had 20k views, 646 likes and 172 shares.
The reason of getting success
on these post because people love Bacon and new flavors. This videos based 0n
this content. Which attract the people to watch that and also try new food at
stores.
