Tim Hortons Social Media Network

Tim Hortons Social Media Strategy 

Tim Hortons is one of the Canadian great-tasting coffee. It work hard to deliver the highest-quality products and services, and strive to be a leader in everything they do. It has great social media presence that are show its popularity in customers mind. 

The list of it social media network include

• Facebook
• Twitter
• Instagram 
• YouTube
•  LinkedIn
•  Pinterest

And many more!

The main objective of this post is to find that how Tim Hortons uses social media to promote its product or service to aware people!!!!

Tim Hortons has 2,853,197 likes on its Facebook account. They post every single day, generally once every day. Their posts consist of advertisement of their Campaign and products shared media not only from Tim Hortons but also other people accounts that also contain YouTube videos. Although they have many likes on their page, they get around five to eight hundred of shares on their posts. Tim Hortons also takes time and responds to comments and also show their regards to their viewers with sharing their posts.

Tim Horton Facebook Page

If we talk about Tim Hortons YouTube channel they have 13,466 subscribers and 20,529,396 views on their channel. They post a video once every month that mainly regarding their new campaign or promotion of their products.

Tim Hortons Youtube 

They also have large Twitter followers as social media. Their Twitter account has 548k followers and 45k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. Tim Hortons generally tweet twice or three time a day. 

Tim Hortons Twitter

They also have great presence on their Instagram account. They have 433 posts and 134k followers on their Instagram account. Moreover, they use their recent campaign pictures on Instagram to promote their coffee. They use “Tim Hortons RRRoll Up the Rim to win is back! It's time to roll out your RRRoll Up rituals. #RollUpTheRim.

Tim Hortons Instagram

In Conclusion Tim Hortons uses a different social media accounts but they use Twitter or Instagram as most actively as compare to others. They sometime lack behind to Promote their actual massage about their brand toward people. Which was the big disadvantage for them. But they have great coordination on all accounts. Overall Tim Hortons has a wide number of social media accounts that they can use to target their customers globally with small cost. To attract more people they should have to more active on all social media and understand its power. 

Dunkin Donuts and Van Houtte Introduction.

 Dunkin Donuts is an American Company. It was established in the year 1950 in United States and William Rosenberg is a founder of this company. Dunkin brand Inc. is a owner of the Dunkin Donuts company.From that time till now it is running successfully, and it is known as a largest coffee and donut making company all over the world with a variety of colourful donuts. Dunkin Donut has about 12000 restaurants around the world. Dunkin Donuts is opening more restaurants to expand its business. Dunkin Donuts includes donuts, bagels, muffins and other variety of baked goods and different types of hot and cold beverages.



 Dunkin Donuts is introducing two new item to customers that is Fudge Croissant Donut- This delicious Fudge croissant donut will be popular among the people who love chocolates. It will have fudge filling and a chocolate toppings. This Fudge Croissant Donut will be available in all Dunkin donuts restaurants all over the world.

Van Houtte was established in the year 1919 in Quebec, Montreal, Canada. It is founded by Albert Louis Van Houtte. It is also known as the best international coffee in the world. And it is very Famous in Canada. Because people like their quality of their products. Van Houtte is expanding by opening its restaurant at various places in Canada, America, Europe and Asia

SEO Analysis

The ‘Coffee and Tea’ - SEO Analysis of Two Brands

Written BY: BALWINDER Singh Gill

Starbucks and Williams Fresh Cafe ‘Which Brand Optimizes for ‘Coffee and Tea’

SEO also Known as the Search Engine Optimization, is very significant and plays very vital role in creating a good digital marketing environment for a company. The SEO determines that where your brand shows up when searched by the consumers online. In the Coffee Chains industry, I tried to compare Starbucks and Williams Fresh Café in terms of the use of the SEO management using the keywords like Coffee and Tea, Fresh Coffee, Fast Casual Coffee etc. Starbucks is a major international Coffee chain company while Williams’s fresh café does its business only in Canada. The main objective was to research that how these both companies manage their SEO’s in this highly competitive industry.

Screen Captures of Both Home Pages: Starbucks And Williams Fresh Cafe 

Starbucks Website

Williams Fresh Cafe Website

SEO Analysis of Starbucks and Williams Fresh Cafe:

SEO Considerations	Starbucks	Williams Fresh Cafe
URL:	http://www.starbucks.ca/	http://williamsfreshcafe.com/
Keywords used on each site:	Coffee and tea, Drip Coffee Canada , 1 buck coffee, International coffee stores	Fast Casual Café , Fresh Café , Fresh Coffee , Organic Yogurt Smoothies
Frequency of Keywords:	1 to 155 times	1 to 15 times
Locations of keywords:	Homepage	Homepage
Keywords in URL:	ca/business/international-stores .ca/coffee	.com/menu/real-fresh-deals/
<title>	Starbucks Canada | Coffee and Tea	Williams Fresh Cafe | Canada’s leading fast casual fresh food cafe - Williams Fresh Cafe
<meta name="description" content=“”/>	Since 1971, Starbucks Coffee Company has been committed to serving the best. Starbucks Canada follows the same tradition with its coffee and tea drinks.	Welcome to Williams Fresh Cafe - Canada&#039;s leading Fast Casual Cafe, serving fresh food in a vibrant inviting atmosphere. Visit one of our locations today!
<meta name="keywords" content=""/>	Starbucks, Starbucks Coffee Company, Starbucks.com, Starbucks Corporation, Starbuck, SBUX, Seattle, Seattle’s Best, Seattle’s Best Coffee, SBC, Pike Place, Coffee, Coffee Beans, Whole Bean, Instant Coffee, Via, Coffee Drinks, Caffe, Caffe Latte, Latte, Mocha, Macchiato, Espresso, Expresso, Espreso, Iced Coffee, Drip Coffee, Brewed Coffee, Coffee at home, Home page, Home, Coffee, Starbucks Canada, Tea	Not Available
Site upload speed:	2 Seconds	3-4 Seconds
Quality of written content:	High Quality	High Quality
Quality of Visual Content:	High Quality	High Quality
Alt Text used:	Yes,  13 Times	Yes, 5 times
Captions used:	Yes	Yes
Quality of Layout:	High	High
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Yes, Facebook, Twitter , Instagram	Yes, Facebook, twitter, Instagram
SERP ranking results when using keywords from this table:	First Place, 1st page	First Place, 1st page

Google Trends:

This Google Trends Graph represents the data over the time period of last 12 months. This graph compares the Coffee Chains, Starbuck and Williams Fresh Café, Respectively. The Search Results for Williams Fresh Café and Coffee Chains are so less that there are now shown on this Graph by google trends. However, Starbucks shows fluctuation of data over the period of last 12 months.  During the November 8-14, the consumer interests are at 100% and 67% during December 20- 26. The consumer interests in the Brand are at the least in the year during the end February and March and during month of June.

Summary:

Starbucks is a big international brands and it uses great appealing visuals pictures and text along with good keywords like ‘Coffee and tea ‘along with its good uploading speed of 2 seconds. Whereas Williams Fresh café uses rich graphic content all along its website and it is its strength.  Williams’s fresh café also uses Fast Casual Café, Fresh Café, Fresh Coffee and many other keywords which add on to its strengths. Both Websites use Meta Description tags but only Starbucks uses the Alt Text tag. Starbucks and Williams Both Use Different approaches when it comes to use of Keywords. Starbucks Use Coffee and tea, Drip Coffee Canada, 1 buck coffee, International coffee stores etc. keywords in their websites which brings them on first page in Google search results in positions varying from 1^st to 6^th. In Case Of Williams Fresh Café, Fast Casual Café , Fresh Café , Fresh Coffee , Organic Yogurt Smoothies are the keywords which brings their website on first page on google search results on positions varying from 1^st to 7^th. Both Companies have very visually appealing websites and both websites are mobile friendly. 

Conclusion:

Overall , in this comparison between Starbucks and Williams Fresh Café, both the websites have used very good Keywords like Coffee and Tea,  International Coffee Stores , Fast Casual Café, Fresh Café , Fresh Coffee etc. This is a comparision between a big international coffee chain and a Canadian Coffee chain house. But Williams Fresh Café Has really displayed an amazing SEO Management. But at the End, I will say that Starbucks wins the overall comparison of SEO management.

References:

Google. (February 2016). Google trends. [Coffee Chains, Starbucks, Williams Fresh Cafe]. Retrieved from https://www.google.ca/trends/explore#q=Coffee%20chains%2C%20%2Fm%2F018c_r%2C%20Williams%20Fresh%20Cafe&cmpt=q&tz=Etc%2FGMT%2B5

Starbucks Canada. (2016). Starbucks Canada | Coffee and Tea. Retrieved from    http://www.Starbucks.ca

Williams Fresh Cafe. (2016). Canada’s leading fast casual fresh food cafe. Retrieved from http://williamsfreshcafe.com