Dunkin Donuts and Van Houtte on YouTube

Dunkin Donuts and Van houtte both have its presence on YouTube Channel with great number of subscribers. The comparison of these two brands are below.

Dunkin Donuts

·         Dunkin donuts have about 18260 subscribers on its YouTube channel.

·         Dunkin Donuts post their video after every week.

·         The content of their video is related to celebrations, promotions, soundtracks.

·         The main keywords used by the company are: - DD summer soundtrack, DD dark roast etc.

·         The recent videos post by Dunkin Donuts is about Ice cream flavoured coffees which is new in Dunkin Donuts. This video got about 415,400 views. This video was published on February 24. The reason of the successful of this video was due the new coffee at Dunkin Donuts Stores.

Van Houtte

·         Van Houtte have about 2083 subscribers on YouTube.

·         Van Houtte is not active on this social media as they are not focusing on this media.

·         Van Houtte videos content is related to promotions and its new products.

·         The main keywords used by Van houtte are Coffee Culture, A coffee with history etc.

 

Tim Hortons Fan Pages

Tim Hortons:

Facebook:

There are many unofficial Tim Hortons coffee Facebook pages for their readers where they post and share video, images and also review about the brand. The Tim Horton Coffee shop is one of the best fan page on Facebook. It has 2335 likes. This page also shows the fan of Tim Hortons post their personal picture while drinking coffee and visiting store. The link for this page is given below. 

Facebook Page

https://www.facebook.com/pages/Tim-Hortons/131255036897693

Twitter:

Tim Hortons also has Twitter fan page. This page is named a Tim Hortons U.S which has 20.3K fans. In this page every reader share their views by tweeting about Tim Hortons brand. Moreover, in this page many people share their personal review and promote it with Tim coffee products and also pictures. The link for this page is

Twitter Page

 https://twitter.com/TimHortonsUS

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as Tim Horton brand. This page is known as timhortonsgcc. The link for this Instagram fan page is

Instagram Page

https://www.instagram.com/timhortonsgcc/

Starbucks and Williams Fresh Café on YouTube

YouTube is a very powerful tool in the modern era when everyone has a mobile device enabling them to access seamless videos anytime and anywhere. It is an effective marketing tool if used in a good way. Therefore, lets analyses how our two brands utilize the YouTube Platform to their benefit.

Starbucks:

• ·        91,071 subscribers.
• ·        YouTube channel contains hundreds of videos and company posts 6- 9 videos per week.
• ·        Viewer opinions, Products and services, Promotions, Advertisements etc. are marketed on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video contains the Recipe for the Mexican Coffee of Starbucks and it is 34 second video which has 2103 likes. This is a recent and successful post because it attracts the consumer attention and curiosity to the fact that how this special coffee is prepared at Starbucks.

Williams Fresh Café:

• ·        8 subscribers.
• ·        YouTube channel contains 9 videos and last video was posted a year ago.
• ·        Products and services, Promotions, training and franchising is shown on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video has 2029 likes on YouTube, which is highest among all 9 videos. This is the only video which talks about promotion and loyalty programs hence no wondering why this has the highest likes. It shows the amount of curiosity that the consumers have towards rewards and promotions.

Tim Hortons vs 7-Eleven on YouTube

YouTube is biggest social media sharing tool. It allow the users to watch different kind of videos and share to public. In business world companies uses this media to share video about their brand. Tim Horton AND 7-eleven also has huge presence on YouTube channel. This post describe the each brand YouTube strategy.

Tim Hortons:

Tim Horton has 13,495 subscribers and 21,073,626 views on their YouTube channel. By looking last 5 -10 videos we make observation regarding their brand as below:

• Tim Horton does not frequently update their YouTube channel. They had last video update that was 3 weeks ago.
•  The video shows the content that related to brand commercial, celebrity spots or industry related events.
•  In their videos description area they put the link of their different social media accounts, unique #hashtags, like Tim Horton, #WarmWishes, cup of deeds or many more.
• The most successful video that was updated by Tim Horton was Tim Hortons #WarmWishes | The Cup of Good Deeds. It was update three month ago. This video had 1,096,206 views, 559 likes and 70 comments.

YouTube Channel

This video was so successful because Tim Horton promote the real life experience by providing gifts to their customers. It was also make customer happy to have this kind of surprise in real. So this video went viral when Tim Horton update it on YouTube.

7-Eleven:

7-Eleven has approximately 920 subscribers and 1,492,836 views on their YouTube Channel. While looking their channel we have observe many things as below

• They had post their last video 3 weeks ago. Which is based on their product commercial.
• There video many based on commercials, industry related events or their new apps.
• There content included special keywords, links to other social media account, special #hashtags like #Cupheads, 7Rewards, 7 eleven, 7 eleven Slurpee etc.
• Their mostly watched video was 7Rewards Commercial | Calling All #Cupheads.
• This video had 600,775 views. But I also had no comment. Moreover they also had other short videos but not much successful.

YouTube Channel

So, we can say that 7-eleven had to look at their videos and make it more interesting which will help them to enhance their popularity in future time. 

Social Media Networks: Williams Fresh Café

Social Media Strategy of Williams fresh Café:

Williams’s fresh cafe is a Canadian coffee chain which serve a number of food items including coffee to their consumers. However, it is placed in a industry where large companies like Tim Horton's, Starbucks Coffee, McDonalds, Krispy Kreme etc. compete. However, despite its small market share and size it has maintained quite impressive social media presence. Williams Fresh Café has its presence on all major social media networks like Facebook, Twitter, YouTube, Instagram, and LinkedIn and many other social media platforms. We will try to analyze Company’s Social media strategy on these Major Platforms.

Facebook:

Williams Fresh Café has 8,047 likes on Facebook and company is trying to catch up with other competitors in terms of likes. Williams’s fresh café typically posts 5 to 15 posts per month and is relatively less active in terms of posting content on Facebook. However, Williams Fresh Café has very good response time to user comments on Facebook. Company promotes its menu items on Facebook through catchy images and videos. They also promote their products on special occasions like holidays.

 

WFC-Facebook

Twitter

Williams’s fresh café has 1376 followers on Twitter and has impressive 2997 tweets so far. Company is also trying to catch up on twitter and has good response time to user feedback. Just like Facebook, Williams Fresh Café Post’s about 5 to 15 post per month. They promote all of their menu items, Restaurant Locations and other related stuff on Twitter.

WFC-Twitter

YouTube

In Case of YouTube, Williams Fresh Café has a very weak presence. The official channel has only 8 subscribers and has total 9 video’s only posted one year ago. 7 videos are related to Franchise Training, one video addresses franchising and the other video promotes customer loyalty program of the company.

 

WFC-Youtube

Instagram

In Case of Instagram, the company is trying to improve their presence. Williams Fresh Café has 695 followers and 857n posts so far. The Instagram page has discontinued post pattern but it can be observed that Williams Fresh Café Posts 10-15 posts (Pictures or Videos) in a typical active week. Company promotes its coffee and other products and promotions by posting very attractive pictures and content for consumers.

WFC-Instagram

Social Media Strategy- Starbucks

Starbucks Social Media Strategy:

Starbucks is an international Coffee Chain which manages global operations and maintains its brand distinction in vastly competitive industry. The company is well aware of the importance of Social Media and thus has a strong presence on all major Social media channels.

Let’s have a look how they manage and perform on various Social media giants:

·        Facebook:

Starbucks have pretty impressive fan following of 36,140,085 people on Facebook. The Company knows they value of keeping direct contact and communication with the consumers. Therefore Starbucks posts 1 post on average of 2 to three days. They also stay engaged with users through their previous posts by commenting on user comments and feedback. They wish people on special occasions and also promote some of their products on these occasions.

Facebook

·        Twitter:

Starbucks also cash from its strong presence on twitter. The Starbucks Main Page on Twitter has 11.7 Million Followers and Starbucks Canada page has 311,294 followers. Starbucks main page on Twitter has 60,903 tweets so far, which is an impressive amount of tweets. Starbucks tweet on twitter on an average of one post per two days. They Post really catchy pictures of their products and services and special tweets on special events. They also promote their special promotions time to time.

Twitter

·        YouTube:

In Case of YouTube, the activities regarding posting new stuff for users slow down a bit because of efforts and resources required to make interactive videos. However, Starbucks Channel maintains 90,653 Subscribers on YouTube and has posted 372 videos so far. They basically post the video’s to promote their products which include consumer views sometimes. They usually post 5-8 videos per week on their channel.

YouTube

·        Instagram:

Starbucks Have 7.9 million followers on Instagram and are pretty active on this social media channel. They have 1,011 posts so far and they usually post one post per day. Just like other social media platforms they promote their products and services, special events and promotions through pictures and video’s on Instagram.

 

Instagram