Whole Campaign Video Reflection final Post

How are you all? This will be our last post related to our topic that was coffee chains and as you all know throughout the campaign we took different brands and did different posts related to it. We are very happy that you all support our blog posts and also helped in promoting our blog posts to different countries too.  And we have also provided our links to our Facebook page, Twitter and Instagram page and if you have not liked or followed then you can through that links.

Our last post will be about our video that we have created and also we have uploaded on our new YouTube channel. The link of it we will provide below our post.

The video is related to our brands and we have given the brief summary about what we have did throughout the weeks.

Video Reflection Digital Coffee ville

And we will continue to post on our blog. Thank you for commenting and liking our blog.

Kamal Somal, Anmol Goyal, Anjanpreet & Balwinder

Van Houtte Fan pages

The 3 unofficial pages Van Houtte which are created by Van Houtte fans are listed below: -

Page 1- https://www.facebook.com/Van-houtte-167767623252940/

Page 2- https://www.facebook.com/Van-Houtte-203962692958725/?ref=br_rs

Page 3- https://www.facebook.com/Café-Van-Houtte-617298625082677/?ref=br_rs

The links above are the link to the fan pages of Van Houtte and these are present on Facebook account. In all these pages, people give their opinions on how was the service. And the customers also give their views about their experience with Van Houtte. Whenever customers visit their store they checked in about their store. Here are the screenshots of all these 3 pages.

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Dunkin Donuts Introduction to fan pages

Dunkin Donuts Fan Pages

The 3 unofficial pages of Dunkin Donuts which are created by Dunkin Donuts Fans are listed below: -

Page 1- https://www.facebook.com/dunkindonutsirvine/

Page 2- https://www.facebook.com/Dunkin-Donuts-196482437083383/

Page 3- https://www.facebook.com/Dunkin-Donuts-Manhattan-Ks-315285285334793/

The links above are the link to the fan pages of Dunkin Donuts and these are present on Facebook account. In all these pages, people give their opinions on how was the service. And the customers also give their views about their experience with Dunkin Donuts. Whenever customers visit their store they checked in about their store. Here are the screenshots of all these 3 pages.

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Dunkin Donuts and Van Houtte on YouTube

Dunkin Donuts and Van houtte both have its presence on YouTube Channel with great number of subscribers. The comparison of these two brands are below.

Dunkin Donuts

·         Dunkin donuts have about 18260 subscribers on its YouTube channel.

·         Dunkin Donuts post their video after every week.

·         The content of their video is related to celebrations, promotions, soundtracks.

·         The main keywords used by the company are: - DD summer soundtrack, DD dark roast etc.

·         The recent videos post by Dunkin Donuts is about Ice cream flavoured coffees which is new in Dunkin Donuts. This video got about 415,400 views. This video was published on February 24. The reason of the successful of this video was due the new coffee at Dunkin Donuts Stores.

Van Houtte

·         Van Houtte have about 2083 subscribers on YouTube.

·         Van Houtte is not active on this social media as they are not focusing on this media.

·         Van Houtte videos content is related to promotions and its new products.

·         The main keywords used by Van houtte are Coffee Culture, A coffee with history etc.

 

Dunkin Donuts and Van Houtte on Instagram

Dunkin Donuts and Van Houtte both have their presence on the Instagram with a great number of Followers.

Dunkin Donuts

·         Dunkin Donuts has about 753k followers, 785 posts on its Instagram account.

·         Dunkin Donuts is also active on this social media as it is on twitter account. They post after every two or three days.

·         Their post is generally about promoting their company and its new products. They also post videos relating to it.

·         The main keywords used by Dunkin Donuts are: - #stpattysday, #daylightsavings etc.

·         The most recent post by Dunkin Donuts on Instagram is about St patty’s day and about St. Patty’s day offer that is getting 154 points on a purchase of $5. The reason of the successful of this post is because of the getting lots of points on only $5 purchase. This post got many likes and comments. This post was published on March 17.

 

Van Houtte

·         Van houtte has about 3370 followers, 162 posts on its Instagram account.

·         Van houtte is very active on this social media account like its Facebook page. They post every day, sometimes one post a day and sometimes two posts in a day.

·         Their post is also about the promotion of its company and new products and getting people to try their coffee so that people can buy often.

·         The main keywords used by Van Houtte are: - #cafevanhoutte, #Cafe etc.

·         The recent post by Van houtte on Instagram is “Coffee is our Inspiration” which was published on March 17, 2016 and got about 50 likes on this posts.

Dunkin Donuts and Van Houtte Comparison on Twitter

Twitter is also has become one of the famous social media site. On this media people can tweet their images and views in 140 characters. It is also a very good media to promote and advertise about brands so that people would know about products and offers. This post is about the comparison of two brands on twitter.

Dunkin Donuts on Twitter

·         Dunkin Donuts has about 1.05 million followers, 44.9k tweets and about 4890 likes on its twitter account.

·         Dunkin Donuts is active on this media as they post more often on this account like one post every two days.

·         They tweet about their new products and promote them.

·         They are not really focused on 50/50 rule.

·         The keywords that are often used are #granddeburrito, #DDperks etc.

·         The most recent post by Dunkin Donuts on twitter which was successful was about enjoying Baskin Robbins iced coffee which was published on March 11. This tweet has about 63 retweets and about 180 people favorite this.

 

 

 

Van Houtte

Van Houtte has about 7420 followers, 1757 tweets and 155 likes on its twitter account.

Van Houtte is active on this account too. They tweet more often, sometimes one post a day or one post after two days.

They tweet about their new products with images an videos.

They often follow the rule of 50/50 as they also post about their Van houtte blog.

The main keywords use by Van Houtte are – #concours, #kcups etc.

The most recent post of Van houtte on twitter is “Leek and coffee quiche: as original as it delicious” is about a new product. This was tweeted on March 9.

Dunkin Donuts and Van houtte on Facebook

Facebook is popular all over the world. All the people share their views and pictures on this media. It is a great way to do advertising for a particular brand or company because it is easy and fast and not that expensive. And it is easy way to connect to the people around the world and aware them about brands. This post is about the comparison of two brands on Facebook which is explain as follows: -

Dunkin Donuts

·         Dunkin Donuts has about 13,378,095 likes on its Facebook account.

·         They post not much on this account. They post twice a two week and sometimes twice a week.

·         Their post is generally about promotions, offers, deals, events and pictures and videos.

·         they do not follow the rule of 50/50.

·         The keywords that are used by the Dunkin Donuts are Boston Kreme, Macchiato etc.

The recent post by Dunkin donuts are: -

·         What a perfect pair #BostonKreme#Macchito which was published on February 23 at 2:39 PM. This post has about 1.3k views and 80 likes and 8 comments and 5 shares.

 

The reason of the success of this post is because people love colorful donuts and its flavored coffee. And the video of this post was based on it that grab the attention of the customers all over the world to watch it and try new products of Dunkin Donuts at different stores around the world.

 

Van Houtte

·         Van Houtte has about 248,200 likes on its Facebook page.

·         They post after every two days. They post one post a day or sometimes twice in two days.

·         Their post is related to promotions, deals, offers, events.

·         They basically follow the rule 50/50 in their posts.

·         The keywords used by Van Houtte is Chef worthy brunch, k-pod cup etc.

The recent posts by Van houtte are: -

Van Houtte Social media

Van Houtte social media strategy

Van Houtte is privately owned industry which include restaurants, Retail coffee, Retail Beverages and Entertainment. It is a company that processes, distribution and sell coffee and coffee related products. They provide the customers with a good quality of their products. They have a strong social media presence, so that they can interact with the customers all over Canada and can know their feedbacks about their company and products.

Social media sites on which Van Houtte has presence: -

• Facebook
• Twitter
•  Instagram
•  Yelp
•  YouTube           

In this, you will know that how Van Houtte uses social media to connect with its customers to make them aware about their new products and about their feedbacks:

Van houtte has about 248,381 likes on its Facebook page. They post on this account everyday, one post a day. They post about their products, sales, promotions. They promote their products using Facebook page on special days like valentine’s day to grab the attention of the customers. The company usually active on this social media and use this social media to connect with its customers, so that people can purchase its products and can provide their feedbacks about it. Van Houtte also replies to its customer’s feedbacks.

On Twitter account, Van Houtte has 7426 followers and they have 1749 tweets till now. They also post YouTube videos, pictures of their products and new offers so that customer can be aware of their new products. They tweet twice a week and also replies to their customers. They also use this media to interact with its customers around Canada.

On YouTube channel, they have about 2050 subscribers and have about 5k of views on the channel. They are not very active on this channel as they post video only once or twice a month.

In nutshell, Van houtte uses different social media to interact with its consumer. They often use Facebook account to post videos and pictures about their products. They are not much socially active on YouTube channel. They also respond to their customer’s queries on Facebook. Its marketing strategy depends upon social media as they use it for promotions, advertising.

Dunkin Donuts and Van Houtte Introduction.

 Dunkin Donuts is an American Company. It was established in the year 1950 in United States and William Rosenberg is a founder of this company. Dunkin brand Inc. is a owner of the Dunkin Donuts company.From that time till now it is running successfully, and it is known as a largest coffee and donut making company all over the world with a variety of colourful donuts. Dunkin Donut has about 12000 restaurants around the world. Dunkin Donuts is opening more restaurants to expand its business. Dunkin Donuts includes donuts, bagels, muffins and other variety of baked goods and different types of hot and cold beverages.



 Dunkin Donuts is introducing two new item to customers that is Fudge Croissant Donut- This delicious Fudge croissant donut will be popular among the people who love chocolates. It will have fudge filling and a chocolate toppings. This Fudge Croissant Donut will be available in all Dunkin donuts restaurants all over the world.

Van Houtte was established in the year 1919 in Quebec, Montreal, Canada. It is founded by Albert Louis Van Houtte. It is also known as the best international coffee in the world. And it is very Famous in Canada. Because people like their quality of their products. Van Houtte is expanding by opening its restaurant at various places in Canada, America, Europe and Asia

Welcome to "Digital Coffee Ville"

This blog is an effort by our team to provide our readers with the information regarding their favorite Coffee Brands, especially in Northern America. We hope that we will be able to help you with the various aspects of digital marketing efforts of these coffee chain giants. We hope that you will be delighted by our sincere effort.

The Brands that we will be taking a look at are:  

• Starbucks
• Tim Hortons
• Dunkin Donuts
• McCafe 
• Williams Fresh Café 
• Van Houtte
• 7 eleven
• Krispy Kreme

Introduction to our Team Members

Kamalpreet Singh Somal is Student in Sheridan College in Business Marketing program. He did his graduation in Bachelor in Business Administration from Punjab Technical University.

Kamalpreet Singh Somal

Balwinder Singh Gill is Business marketing student in Sheridan. He Did His Graduation in Computers Applications From Punjab Technical University, India.

Balwinder Singh Gill

Anmol Goyal is student in Sheridan College in business marketing program. He did his high school education from R.S. Model Senior Secondary School from India

Anmol Goyal

Anjanpreet Kaur is student at Sheridan College and recently doing diploma in Business Marketing. She completed her high school from B.I.S (N) Sen. Sec public school, Punjab, India.

Anjanpreet Kaur