Sunday, 20 March 2016

Dunkin Donuts and Van Houtte Comparison on Twitter


Twitter is also has become one of the famous social media site. On this media people can tweet their images and views in 140 characters. It is also a very good media to promote and advertise about brands so that people would know about products and offers. This post is about the comparison of two brands on twitter.

Dunkin Donuts on Twitter

·         Dunkin Donuts has about 1.05 million followers, 44.9k tweets and about 4890 likes on its twitter account.

·         Dunkin Donuts is active on this media as they post more often on this account like one post every two days.

·         They tweet about their new products and promote them.

·         They are not really focused on 50/50 rule.

·         The keywords that are often used are #granddeburrito, #DDperks etc.

·         The most recent post by Dunkin Donuts on twitter which was successful was about enjoying Baskin Robbins iced coffee which was published on March 11. This tweet has about 63 retweets and about 180 people favorite this.

 


 

 

Van Houtte

Van Houtte has about 7420 followers, 1757 tweets and 155 likes on its twitter account.

Van Houtte is active on this account too. They tweet more often, sometimes one post a day or one post after two days.

They tweet about their new products with images an videos.

They often follow the rule of 50/50 as they also post about their Van houtte blog.

The main keywords use by Van Houtte are – #concours, #kcups etc.

The most recent post of Van houtte on twitter is “Leek and coffee quiche: as original as it delicious” is about a new product. This was tweeted on March 9.

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