Tim Hortons vs 7-Eleven on Twitter

Twitter is another powerful social media to attract people around the world. In this post we are going to provide information about Tim Hortons and 7-Eleven using twitter for their brand.

Tim Hortons:

Tim Hortons has approximately 553K followers and 45.1K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

• Tim Hortons tweet three time every single day.
• They tweet basically about their promotions, games, offers, images or events to attract customers.
• Tim Hortons follow the 50/ 50 rules whenever they tweet on their account.
• They uses many keywords in their tweets which are #SpreadTheLove, #Timbitshockey, #RolluptheRim etc.
• The successful recent tweet by Tim Hortons was some love stories are simply meant to be. We're officially back together with Nutella! #SpreadTheLove. It was published in March 9, 2016. This tweet had 656 like and 300 retweet.
• Another post was Do you RRRoll with care or rip and tear?  Tell us you’re Roll Up rituals #RollUpTheRim.it was tweeted on February 6, 2016. This tweet had 825 likes and 170 retweet.

successful post

successful post

The reason that these tweets was so successful is due to it being about the new prize event held by them and people show interest for winning that event. Usually the most liked or retweeted things on twitter are either Pictures of Roll UP The Rim winners, or different menu items. People like to stay updated with what new things are happening around the world and this caught many people attention.

7-Eleven:

7-Eleven has approximately 97.9K followers and 24.8K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

successful post

• 7-Eleven does not tweet regular basis on their twitter account. They basically tweet once every week or two week.
• Their tweets basically include their menu, discounts or images to attract customers.
• They are less use the 50/50 rule in their tweets.
• 7-Eleven uses different keywords in their tweets. These are basically #HotDogDemocracy, #Slurpee50, #HacksOnSnacks etc.
• The recent tweets achieve success were Kings selling hot dogs? What's next, dictators selling Slurpee? LOLOLOL. It was published on February 23. This tweet had 84 likes and 54 retweet.
• Another tweet was @BurgerKing - In the great hot dog war, there can only be one Weiner. It was tweeted on February 23. It had 59 likes and 43 retweets.

The reason of attaining likes and retweets on these tweets because people love the discounts on food and these tweets basically for combo offers that were directly buzz in consumers mind. And they will try this in 7 eleven stores.