7-Eleven Social Media Network

 Analyzing 7-Eleven Social Media Study

7-Eleven is one of the best Convenience retailing store in North America. It was established in 1927 and now had more than 8600 convenience store in US and Canada. It serves a variety of fresh and high-quality coffee at fair price. It is the world’s largest convenience store chain. The list of it social media network presence includes

·         Facebook

·         Instagram

·         Twitter

·         LinkedIn

·         Pinterest

·         YouTube

And many more!

The main objective of this post is to find that how often 7-Eleven uses social media to persuade people.

7-Eleven has 3,157,969 likes and 1,167,176 visits on its Facebook account. They post every second or third day a week. Their posts consist of advertisement of their products. They not only post written content but also contain YouTube videos. Although they don’t have many likes on their page, they also have hundreds of shares on their posts. 7-Eleven also takes time and responds to comments and also show their regards to their viewers with sharing their posts.

7-Eleven Facebook Page

7-Eleven also have YouTube channel and they have 909 subscribers and 1,490,945 views on their channel. They don’t post a video regularly that show they are not much active on this channel. 

7-Eleven YouTube Channel

They also have large Twitter followers as social media. Their Twitter account has 97.8k followers and 24.6k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. 7-Eleven generally tweet twice every week. Sometime more than twice.  

7-Eleven Twitter Page

7-Eleven also have great presence on their Instagram account. They have 496 posts and 65.9k followers on their Instagram account. Moreover, they use this media to share pictures of their offers. They get thousands of likes on their Instagram account. They also share their customer’s picture who promoting their products.

 

7-Eleven Instagram Page

In Conclusion 7-Eleven uses a different social media accounts to interact with people but they use these Medias less actively as compare to their competitors. This is a big disadvantage that some people not much aware about their product or services. Overall 7-Eleven has a wide number of social media accounts that they can use to attract not only their target customers but globally with no cost. They should have to understand the power of social media market to be in the list of competition.