Starbucks vs Williams Fresh Café on Instagram

In the recent few years, Instagram has amazed many people by the amount of popularity that it possesses among the modern youth. So, let’s analyses the Instagram presence of Starbucks and Williams Fresh Cafe.

Starbucks

• Starbucks Canada has a strong presence on Instagram just like the Facebook and Twitter. They have 161,992 followers and 991 posts on Instagram.
• ·        They Post 4-8 posts per week and are very active.
• ·        They promote their products and service including new items and promotions like Happy Mondays.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: #Coffeelove , Starbucks.ca, Happy Mondays and link to Starbucks.ca is available.

Their most popular recent posts are:

These 2 posts have highest likes among the recent 10 posts. It is because they represent the diverse Starbucks style and passion which goes beyond just the drinks and coffee. These two pictures have 6578 and 6192 likes respectively and 454 and 47 comments respectively. This shows that the brand is constantly engaged with its consumers on this platform.

Williams Fresh Café

WFC has a good presence on Instagram and they are trying to catch up with the competition. They have 693 followers and 847 posts on Instagram.

• ·        They Post 5 posts per week and are not very active.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Williams Fresh Cafe mainly uses are: #williams  #williamsfresh  #williamscafe #williamsfreshcafe. And link to WFC website is available.

Their most popular recent posts are:

The above 2 posts are most liked posts recently with 63 and 34 likes respectively. These both posts show the different menu items that Williams Fresh Café offers to its customers. These images are very attractive and serve their purpose of attracting the users towards the post, so they are successful attempts.

Starbucks Vs Williams Fresh Café on Twitter

Twitter is one of the most widely used and influential social media engines. Let us analyses the recent Twitter performance of Starbucks and Williams Fresh Café.

Starbucks:

• Starbucks is one of the top global coffee chains and it has a strong presence on Twitter with 11.7 Million followers and 61,534 tweets on it’s on its official Twitter account.  By looking at the most recent 25 tweets of Starbucks, we can say that:
• ·        They are active on twitter and they post 10+ tweets per week on average.
• ·        They promote their various products with attractive images and they also post their offers and promotions like ‘Happy Mondays’ for their consumers.
• ·         They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: Trees, Coffee, and Happy Mondays, Almost spring, Happy etc.

There most recent popular tweets are:

These two tweets received highest likes and retweets among the recent tweets because they talk about the Starbucks signature style which reflects style with seasons.  They linked the nature and gardening in one tweet with Starbucks and they mentioned their trendy new product in other tweet.

Williams Fresh Café:

Williams Fresh Café is a local Canadian Company and hence has no practical comparison with a global brand like Starbucks on a global basis. But they are really doing their good efforts and they have 1,375 followers on their official account and 2,977 tweets.

• ·         They Post 6 to 10 posts per week and are comparatively more active on Twitter than Facebook.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: Happy Weekends, Refreshed, 2x, all day etc.

Their most popular recent tweets are:

As we can see that WFC do not receive much likes and re tweets on Twitter but still their most liked/re tweeted recent tweets include the posts in which they promote their sale promotion plan which offers discounted price on holidays and 2X point reward system on special days for their consumers. But they really need to catch up with their competitors. 

Starbucks vs Williams Fresh Café on Facebook

When it comes to social media marketing, then it starts with Facebook. It is undoubtedly the most used social media giant globally and no brand can ignore it. So, in this blog we will try to analyses how the Starbucks and Williams Fresh Café utilize this platform.

 Starbucks:

• Starbucks is one of the top global coffee chains and it has a strong presence on Facebook with 36,141,033 likes on its official Facebook page.  By looking at the most recent 25 posts of Starbucks on Facebook, we can say that:
• ·        They are active on Facebook and they post 5 post per week on average.
• ·        They promote their various products with attractive images and they also post their offers and promotions like ‘Happy Mondays’ for their consumers.
• ·         They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: weather, snow, coffee, Happy Mondays, hello etc.

The Starbucks Most Successful Recent Posts are:

These two posts have highest likes, share and comments among the recent posts. These posts are popular among Starbucks fans and non-loyal fans because in these posts Starbucks actually promoted the diversity of its product line and they are proffering people something much more than coffee. They promoted their seasonal products in these posts and that is why these posts attracted a lot of likes and shares from the Facebook fans.

Williams Fresh Café:

Williams Fresh Café is a local Canadian Company and hence has no practical comparison with a global brand like Starbucks on a global basis. But they are really doing their good efforts and they have 8,102 Facebook likes on their official page.

• ·         They Post 6 to 10 posts per months and are comparatively less active on Facebook as compared to their completion.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that WFC mainly uses are: Happy Weekends, Refreshed, 2x, all day etc.

      Their Most Recent top Posts are:

The reason that these two posts have highest likes among the recent posts is that one post highlights the opening of a new location, which is exciting for the brand followers whereas the other post mentions the promotion 2X for the weekend purchases.