Twitter is
one of the most widely used and influential social media engines. Let us
analyses the recent Twitter performance of Starbucks and Williams Fresh Café.
Starbucks:
- Starbucks
is one of the top global coffee chains and it has a strong presence on Twitter
with 11.7 Million followers and 61,534 tweets on it’s on its official Twitter
account. By looking at the most recent
25 tweets of Starbucks, we can say that:
- ·
They
are active on twitter and they post 10+ tweets per week on average.
- ·
They
promote their various products with attractive images and they also post their
offers and promotions like ‘Happy Mondays’ for their consumers.
- ·
They use the 50-50 rule very well including
post related to their brand as well as various media.
- ·
The
Keywords that Starbucks mainly uses are: Trees, Coffee, and Happy Mondays,
Almost spring, Happy etc.
There most
recent popular tweets are:
These two
tweets received highest likes and retweets among the recent tweets because they
talk about the Starbucks signature style which reflects style with
seasons. They linked the nature and
gardening in one tweet with Starbucks and they mentioned their trendy new
product in other tweet.
Williams
Fresh Café:
Williams
Fresh Café is a local Canadian Company and hence has no practical comparison
with a global brand like Starbucks on a global basis. But they are really doing
their good efforts and they have 1,375 followers on their official account and
2,977 tweets.
- ·
They Post 6 to 10 posts per week and are
comparatively more active on Twitter than Facebook.
- ·
They
promote their products and service including promotions and opening/closing of
some of their stores.
- ·
They
use the 50-50 rule very well including post related to their brand as well as
various media.
- ·
The
Keywords that Starbucks mainly uses are: Happy Weekends, Refreshed, 2x, all day
etc.
Their most
popular recent tweets are:
As we can
see that WFC do not receive much likes and re tweets on Twitter but still their
most liked/re tweeted recent tweets include the posts in which they promote
their sale promotion plan which offers discounted price on holidays and 2X
point reward system on special days for their consumers. But they really need
to catch up with their competitors.
