Showing posts with label Specialty hot beverages. Show all posts
Showing posts with label Specialty hot beverages. Show all posts

Sunday, 6 March 2016

7-Eleven Social Media Network


 Analyzing 7-Eleven Social Media Study

7-Eleven is one of the best Convenience retailing store in North America. It was established in 1927 and now had more than 8600 convenience store in US and Canada. It serves a variety of fresh and high-quality coffee at fair price. It is the world’s largest convenience store chain. The list of it social media network presence includes

·         Facebook
·         Instagram
·         Twitter
·         LinkedIn
·         Pinterest
·         YouTube
And many more!

The main objective of this post is to find that how often 7-Eleven uses social media to persuade people.

7-Eleven has 3,157,969 likes and 1,167,176 visits on its Facebook account. They post every second or third day a week. Their posts consist of advertisement of their products. They not only post written content but also contain YouTube videos. Although they don’t have many likes on their page, they also have hundreds of shares on their posts. 7-Eleven also takes time and responds to comments and also show their regards to their viewers with sharing their posts.


7-Eleven Facebook Page


7-Eleven also have YouTube channel and they have 909 subscribers and 1,490,945 views on their channel. They don’t post a video regularly that show they are not much active on this channel. 



7-Eleven YouTube Channel




They also have large Twitter followers as social media. Their Twitter account has 97.8k followers and 24.6k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. 7-Eleven generally tweet twice every week. Sometime more than twice.  

7-Eleven Twitter Page

7-Eleven also have great presence on their Instagram account. They have 496 posts and 65.9k followers on their Instagram account. Moreover, they use this media to share pictures of their offers. They get thousands of likes on their Instagram account. They also share their customer’s picture who promoting their products.




In Conclusion 7-Eleven uses a different social media accounts to interact with people but they use these Medias less actively as compare to their competitors. This is a big disadvantage that some people not much aware about their product or services. Overall 7-Eleven has a wide number of social media accounts that they can use to attract not only their target customers but globally with no cost. They should have to understand the power of social media market to be in the list of competition.


Tuesday, 1 March 2016

Tim Hortons Social Media Network


Tim Hortons Social Media Strategy 

Tim Hortons is one of the Canadian great-tasting coffee. It work hard to deliver the highest-quality products and services, and strive to be a leader in everything they do. It has great social media presence that are show its popularity in customers mind. 
The list of it social media network include
  • Facebook
  • Twitter
  • Instagram 
  • YouTube
  •  LinkedIn
  •  Pinterest
And many more!


The main objective of this post is to find that how Tim Hortons uses social media to promote its product or service to aware people!!!!


Tim Hortons has 2,853,197 likes on its Facebook account. They post every single day, generally once every day. Their posts consist of advertisement of their Campaign and products shared media not only from Tim Hortons but also other people accounts that also contain YouTube videos. Although they have many likes on their page, they get around five to eight hundred of shares on their posts. Tim Hortons also takes time and responds to comments and also show their regards to their viewers with sharing their posts.


If we talk about Tim Hortons YouTube channel they have 13,466 subscribers and 20,529,396 views on their channel. They post a video once every month that mainly regarding their new campaign or promotion of their products.

They also have large Twitter followers as social media. Their Twitter account has 548k followers and 45k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. Tim Hortons generally tweet twice or three time a day. 


They also have great presence on their Instagram account. They have 433 posts and 134k followers on their Instagram account. Moreover, they use their recent campaign pictures on Instagram to promote their coffee. They use “Tim Hortons RRRoll Up the Rim to win is back! It's time to roll out your RRRoll Up rituals. #RollUpTheRim.


In Conclusion Tim Hortons uses a different social media accounts but they use Twitter or Instagram as most actively as compare to others. They sometime lack behind to Promote their actual massage about their brand toward people. Which was the big disadvantage for them. But they have great coordination on all accounts. Overall Tim Hortons has a wide number of social media accounts that they can use to target their customers globally with small cost. To attract more people they should have to more active on all social media and understand its power.