Whole Campaign Video Reflection final Post

How are you all? This will be our last post related to our topic that was coffee chains and as you all know throughout the campaign we took different brands and did different posts related to it. We are very happy that you all support our blog posts and also helped in promoting our blog posts to different countries too.  And we have also provided our links to our Facebook page, Twitter and Instagram page and if you have not liked or followed then you can through that links.

Our last post will be about our video that we have created and also we have uploaded on our new YouTube channel. The link of it we will provide below our post.

The video is related to our brands and we have given the brief summary about what we have did throughout the weeks.

Video Reflection Digital Coffee ville

And we will continue to post on our blog. Thank you for commenting and liking our blog.

Kamal Somal, Anmol Goyal, Anjanpreet & Balwinder

Krispy Kreme Content Marketing Strategy

 I am creating this campaign for Krispy Kreme.

·         My idea is to promote Krispy Kreme coffee. I would like to do it with the help of special combo offers at reasonable rates, for example: one can get a medium cup of coffee with a doughnut just for $3.99, which is never done before. Moreover this can be a new campaign for the company to increase their coffee sales particularly, as Krispy Kreme is more known for its Doughnuts.

·         My audience is particularly Youth specially college and universities.

·         My goal is to make Krispy Kreme more popular on YouTube as they are doing not so good on YouTube. Moreover YouTube is the fastest growing social media site, so it helps to attract more consumers.

·         I am planning of this launching in the coming summers.

·         I am mainly going to promote on Facebook and YouTube as they both are growing really fast in social media industry and have millions of users. Besides that it helps Krispy Kreme to promote their commercials through videos as well as pictures that help them to know about what consumer thinks as well.

·         This is a unique idea as since now no company came in the market with the combo of Coffee and Doughnut at reasonable rates, which helps the company to attract more consumers as these two are the main contents or the products of coffee house.

Krispy Kreme Fan Page on Different Social Media Sites

Krispy Kreme: -

·         The most popular fan Page for Krispy Kreme on Facebook is: https://www.facebook.com/pages/Krispy-Kreme-Doughnuts/134990613194394?fref=ts

         This page is considered to be most popular because it is very active and people can easily share their views about Krispy Kreme with others. Moreover it also promotes the new products and the campaigns of the company.

                    

Krispy Kreme Fan Page on Facebook

·         The most popular Fan page for Krispy Kreme on Twitter is: https://twitter.com/KrispyKremeNEPA

This page is more popular fan page for Krispy Kreme because this page is really active and tweets almost daily and it tell the real vital information about the company, as news about the campaigns or the  aspects of the companies such as growth. Moreover it tells about the upcoming products and the events of the company.

                  

 

Krispy Kreme Fan Page on Twitter

·         The most popular Fan Page on Instagram is: https://www.instagram.com/krispykremeph/

This page is popular due to its large number of followers and posts on Instagram. Moreover this page is really active and posts regarding the new products and the experience of different people with Krispy Kreme, which helps the company to know the consumers more.

Krispy Kreme Fan Page on Instagram

             

Most Popular Fan Page for McCafe on different Social Medias

McCafe: -

·         The most popular fan page on Facebook is: https://www.facebook.com/pages/McCaf%C3%A9/1592785064289252?fref=ts

In this page people can post their comments about the experience they had on McCafe and can also share pictures and videos by posting on this page with others.

         

 

McCafe Fan Page on Facebook

·         The most popular Fan page on Twitter is: https://twitter.com/Mccafe_post

This page got more number of followers and more active on twitter than others. Moreover they posts about the McCafe coffees and also different locations with the help of pictures and videos.

           

 

McCafe Fan Page on Twitter

·         The most popular Fan page on Instagram is: https://www.instagram.com/mccafechel/

This page about McCafe is more active and got more followers than others on Instagram. This page includes posts regarding different product of McCafe and the customer’s experiences.

         

McCafe Fan Page on Instagram

McCafe vs Krispy Kreme on YouTube

YouTube is the another most popular social media site as now a day lots of people are using YouTube to watch movies as well as to listen video songs. So YouTube is really good source for the companies in order to post their commercials or other ads to attract more customers and to tell people more about their upcoming products and campaigns. The comparison between two brands can be explained as follows: -

McCafe on YouTube: -

·         McCafe has 209,609 subscribers and 36,320,333 views on YouTube.

·         McCafe mainly promotes their product and the different campaign run by McCafe with the help of videos, music etc.

·         The description area mainly includes the description of the content and products shown in the video and some links to the other sites as well.

·         The most successful recent video for McCafe is imlovinit24 McCafe Makes Morning’s Fun, as it has 69K views on YouTube and 71 likes.

·         It was successful because the content in the video is really beautiful and attractive, as they mainly talk about how people are having fun with their McCafe coffees.

McCafe on YouTube

                   

Krispy Kreme on YouTube: -

·         Krispy Kreme has 2,740 subscribers and 611,848 views on YouTube.

·         McCafe mainly promotes their new products to the consumers with the help of music tunes and videos.

·         The description area includes description of the product shown as well as some keywords such as #dayofthedozens.

·         The most successful video of Krispy Kreme in recent times is Krispy Kreme #dayofthedozens present The World’s Tastiest, as it has 142,295 views and 256 likes with 16 comments.

·         It was successful because the video shows the manufacturing of yummy doughnuts and their new campaign Buy One Get One, which helps them to attract more consumers.

                           

Krispy Kreme on YouTube

McCafe vs Krispy Kreme on Instagram

Instagram is the another very popular social media site, which is growing really fast in terms of its users. So it is a really good opportunity for the companies to attract more and more people by being active on Instagram and most regularly. The comparison between two brands can be shown as follows: -

McCafe on Instagram: -

·         McCafe has 7,598 followers on Instagram.

·         McCafe is very active on Instagram as they posts almost daily or many times twice as day.

·         The mainly posts regarding their upcoming products as well as their ongoing campaigns and promotions.

·         They mainly includes links to other sites or to their accounts on other sites as well as keywords such as: - #DoubleChocolateMuffin, #creativebreak, #GreenTeaFrappe.

·         The most successful post for McCafe is an image. The URL link to an image: https://www.instagram.com/p/BC2K-2_HMh0/?taken-by=mccafesg.

·         This is most successful as it has 310 likes and 5 comments on it.

·         I think this is most successful because in this company introduce their new campaign #creativebreak as in this the company provide their customers coffee by put a creative design on top of the cup, which looks very attractive and beautiful.

McCafe on Instagram

              

Krispy Kreme on Instagram: -

·         Krispy Kreme has 465K followers on Instagram.

·         Krispy Kreme is very active on Instagram as they posts twice or more times a day.

·         They mainly posts regarding their upcoming products and their campaigns.

·         Their posts mainly includes keywords or Hashtags such as: - #yummy, #hotlights, #donutlover.

·         The most successful post of Krispy Kreme is an image. The URL to an image is: https://www.instagram.com/p/BC1og6LLxKB/?taken-by=krispykreme.

·         This post is most successful as it has 21.4K likes and 309 comments.

·         I think this is most successful because in this post they post an image of their donut with the coffee which looks really attractive and yummy, which helps them to attract more customers.

Krispy Kreme on Instagram

                  

McCafe vs Krispy Kreme on Twitter

Twitter is another most popular social media site in the whole world. As there are a lot of people who are active on twitter, which helps companies and make them easy for them to promote their products and different campaigns on the twitter. The comparison between two brands can be shown as follows: -

McCafe on Twitter: -

·         McCafe has 24.6K followers on twitter.

·         McCafe was very active on their twitter account as they posts almost daily.

·         McCafe mainly promotes their products as well as their campaigns on their twitter account.

·         It seems like McCafe does follow 50/50 rule on twitter as most of the time they just talk about their products.

·         The main keyword sentences are: - #McCAfeAtHome, #FallBack, #brown.

·         Their most successful tweet is Add the new OREO Frappé to your summer mix. As it has almost 632 likes and 273 retweets.

·         This post is successful because as the summer is coming so people are more interested in new flavors of cold coffees. So this is a main reason for the success of this post as the more people are interested in it.

       

McCafe on Twitter.

          

Krispy Kreme on Twitter: -

·        
      Krispy Kreme has 234K followers on twitter.

·         Krispy Kreme is really very much active on twitter as they posts number of times a day on twitter.

·         Krispy Kreme mainly promote their new products as well as their ongoing and upcoming campaigns on twitter.

·         Krispy Kreme also not using the 50/50 rule on twitter very much as they just mainly talk about their product and their campaign.

·         The main keywords are: - #PiDay, #IdesofMarch, #coffe.

·         The most successful tweet is A parade of green for St. Patrick's Day (US). See the participating locations at http://KrispyKreme.com/LuckyOnes . As this post has 1.1K likes and 386 retweets.

·         This tweet is most successful because in this post they uploaded a video in which they shown the manufacturing of their latest Doughnuts, which seems to be really yummy, so more people are interested in it.

Krispy Kreme on Twitter.

                    

McCafe vs Krispy Kreme on Facebook

Facebook is one of the most popular social media site. Facebook has the highest number of users as well. So it is a really good source for companies to promote their products and new campaigns. The comparison between two brands can be shown as follows: -

McCafe on Facebook: -

·         McCafe has 826,820 likes on Facebook.

·         The company seems to be very active on Facebook as it posts almost daily and sometimes twice a day.

·         They mainly promote their new products as well as tell people about their new and ongoing campaigns.

·         They are not really focusing on the 50/50 rule as they put more emphasis on their own brand and products.

·         The main keyword they use are #McCafeFreeCOffee, #McCafeRewards, #DayofChange.

·           Most successful recent post for McCafe is Love is everywhere and now even more with our rich, decadent and delicious Ghirardelli treats. It has 6.7K likes, 693 shares and 824 comments.

·         This post is successful because, as the summer is coming so people are more attracted towards cold coffees and chocolate Fudge cookies.

McCafe on Facebook

Krispy Kreme on Facebook: -

·          Krispy Kreme has 5,120,862 like on Facebook.

·         Krispy Kreme is also very active on Facebook as they posts daily on Facebook.

·         They mainly promote their new products on Facebook.

·         Krispy Kreme also not really focusing on 50/50 rule as they only promote their new and exists doughnuts and coffees.

·         The main keywords they use are #springtime, #bunnyBum, #leapYear.

·         The most successful recent post is Hop in and fill your basket with doughnut holes this spring (available at select US/CAN locations). It has 48K likes, 5,318 shares and 1,707 comments.

Krispy Kreme on Facebook.

Krispy Kreme Social Media Networks

Krispy Kreme Social Media Strategy: -

Krispy Kreme is one of the most famous coffee chain in North America. Krispy Kreme is famous for its different coffees as well as for different kind of Donuts provided by them to the customers. Moreover the main positive for the Krispy Kreme is their huge social media presence, which helps them to attract more and more customers.

The various Social media sites which shows the presence of Krispy Kreme are: -

1.       Facebook

2.       Twitter

3.       Instagram

4.       YouTube

5.       LinkedIn

And many more,

Through this post one can easily know how Krispy Kreme uses social media to promote their products and to attract more and more consumers:

The official page of Krispy Kreme on Facebook is Krispy Kreme Donuts. They have 5,118,850 likes on their Facebook page. They seems to be very active as well as they post almost every day. In their post they usually talks about the main products they launch as well as the new programs they started. Apart from that they also comments on their post to answer consumer’s question and to tell people more about that. They also uploads videos to tell people more. Moreover the recent post on their page will tell you about the opening of their new store as they promoted on their page.

            

Krispy Kreme

The Krispy Kreme also have a huge presence on the twitter. As they have 233K followers on Twitter. They are very active on twitter as they post almost every day and in their latest posts they are promoting their new spring donuts which helps them to attract more customers and provide information to the customers about their new products.

                 

Krispy Kreme

They uses the Instagram very often and posts about their new products and the promotions. On Instagram they have 457K followers. They are very good users of Instagram as they posts almost twice a day to attract more and more customers. On Instagram they also posts the pictures of their customers enjoying their donuts as well as coffees, which is a really good strategy to attract customers.

              

Krispy Kreme