McCafe vs Krispy Kreme on Facebook

Facebook is one of the most popular social media site. Facebook has the highest number of users as well. So it is a really good source for companies to promote their products and new campaigns. The comparison between two brands can be shown as follows: -

McCafe on Facebook: -

·         McCafe has 826,820 likes on Facebook.

·         The company seems to be very active on Facebook as it posts almost daily and sometimes twice a day.

·         They mainly promote their new products as well as tell people about their new and ongoing campaigns.

·         They are not really focusing on the 50/50 rule as they put more emphasis on their own brand and products.

·         The main keyword they use are #McCafeFreeCOffee, #McCafeRewards, #DayofChange.

·           Most successful recent post for McCafe is Love is everywhere and now even more with our rich, decadent and delicious Ghirardelli treats. It has 6.7K likes, 693 shares and 824 comments.

·         This post is successful because, as the summer is coming so people are more attracted towards cold coffees and chocolate Fudge cookies.

McCafe on Facebook

Krispy Kreme on Facebook: -

·          Krispy Kreme has 5,120,862 like on Facebook.

·         Krispy Kreme is also very active on Facebook as they posts daily on Facebook.

·         They mainly promote their new products on Facebook.

·         Krispy Kreme also not really focusing on 50/50 rule as they only promote their new and exists doughnuts and coffees.

·         The main keywords they use are #springtime, #bunnyBum, #leapYear.

·         The most successful recent post is Hop in and fill your basket with doughnut holes this spring (available at select US/CAN locations). It has 48K likes, 5,318 shares and 1,707 comments.

Krispy Kreme on Facebook.