Tim Hortons vs 7-Eleven on Facebook

Facebook is one of great tool to promote our brands publically. It is easy to use and less costly and also has wide reach as globally.  In this blog post we are going to make comparison between our two brands Facebook accounts.

Tim Hortons:

Tim Hortons has 2,857,107 likes on its Facebook page. Here we analyze their account by looking at the last 25 posts are:

• They post frequently on their page  They post someday two times and someday single post a day.
• Their post content mainly include promotion, discount games events and images.
• They often use 50/50 rules for their brand page which include the post of their brand and other media.
• The keywords sentences that used by Tim Horton are spread the love, Roll up the Rim, Timbits hockey etc.

The most successful recent posts by Tim Hortons are

Tim Hortons Facebook Post

• Some love stories are simply meant to be. We're officially back together with Nutella! ‪#‎Spread The Love. Which published by March 9 at 8.17am. This post had 18 thousands likes and 2,495 shares. They also got 2,844 comments.
• The second post that got success was this year's biggest ‪‎Roll Up the Rim winners. Congrats Colin and Michelle and thank you for the photo. It was published in February 28. This post had 10 thousands like, 824 shares and 306 comments.

The reason that these posts was so successful is due to it being about the new prize event held by them and people show interest for winning that event. Usually the most liked or shared things on Facebook are either Pictures of Roll UP The Rim winners, or different menu items. People like to stay updated with what incidents are happening around the world and this happened to be one that caught many people’s attention.

7-Eleven:

7-Eleven has approximately 3,156,900 likes on its Facebook page. The analysis of their last 25 post are given below.

• They post one post every week or sometime after two weeks.
• The content is mainly regarding of promotion, coupons, images and special menu items.
• They does not follow the 50/50 rules in their post.
• 7-Eleven used many keywords in their posts which are Hacks on Snacks, Feeding America, and Slurpee50 etc.

The most successful recent post by 7-Eleven was a video of BACON! BACON! BACON! It's thick-cut and hickory-smoked on our new Breakfast Melts. It was published on February 10, 2016. It had 4.5K views, 53 shares and 138 comments.

7-Eleven Popular Post

The second post was you’ll never make Ice Cream Sandwiches the same way again! This genius idea is easy and full of win. ‪#‎ Hacks On Snacks. It was published on February 6. This post had 20k views, 646 likes and 172 shares.

The reason of getting success on these post because people love Bacon and new flavors. This videos based 0n this content. Which attract the people to watch that and also try new food at stores.