Krispy Kreme Fan Page on Different Social Media Sites

Krispy Kreme: -

·         The most popular fan Page for Krispy Kreme on Facebook is: https://www.facebook.com/pages/Krispy-Kreme-Doughnuts/134990613194394?fref=ts

         This page is considered to be most popular because it is very active and people can easily share their views about Krispy Kreme with others. Moreover it also promotes the new products and the campaigns of the company.

                    

Krispy Kreme Fan Page on Facebook

·         The most popular Fan page for Krispy Kreme on Twitter is: https://twitter.com/KrispyKremeNEPA

This page is more popular fan page for Krispy Kreme because this page is really active and tweets almost daily and it tell the real vital information about the company, as news about the campaigns or the  aspects of the companies such as growth. Moreover it tells about the upcoming products and the events of the company.

                  

 

Krispy Kreme Fan Page on Twitter

·         The most popular Fan Page on Instagram is: https://www.instagram.com/krispykremeph/

This page is popular due to its large number of followers and posts on Instagram. Moreover this page is really active and posts regarding the new products and the experience of different people with Krispy Kreme, which helps the company to know the consumers more.

Krispy Kreme Fan Page on Instagram

             

Williams Fresh Café Fan Pages

Let us have a look at various fan pages of WFC on Facebook, Twitter and Instagram.

•         Facebook Fan Page;

It is very hard to find any considerable fan page of Williams’s fresh café on Facebook. The main reason is that it is a Canadian brand which is not much active to its competitors comparison. However, there are some pages which can be found on Facebook with very few likes.

(Link to one of pages here: https://www.facebook.com/pages/Williams-Fresh-Cafe/182265161804894?fref=ts )

• Twitter Fan Page:

Williams Fresh Café has more fan pages on Twitter compared to the Facebook. One of these fan pages is @wfreshcafe which has 24 followers and 70 tweets. This pages mainly posts stuff about the various products offered at the Williams’s fresh café and also the news related to the coffee chain. This fan page is very active and sometimes retweets the content from the official Williams fresh café page.

(Link: https://twitter.com/wfreshcafe )

·        Instagram Fan Page:

There are very few fan pages of Williams’s fresh café on Instagram. But @WFCbrampton is a fan page which is consistent with the official theme of the Coffee chain. This page has 32 followers and 36 posts. They post just like the official page with the content related to their products and services. Have a look at it here: https://www.instagram.com/wfcbrampton/ .

7-Eleven Fan Pages

7-Eleven:

Facebook:

There are many unofficial 7-Eleven Facebook pages for their readers where they post and share video, images and also review about the brand. The 7-Eleven ID is one of the best fan page on Facebook. It has 179,711 likes. This page is kind of food store and grocery which promote 7-Eleven brand. Also it post the personal picture of customers with their consent while drinking coffee and visiting store. The link for this page is given below.

Facebook Page

https://www.facebook.com/7elevenID/

Twitter:

7-Eleven also has Twitter fan page. This page is named a 7-Elevencares which has 4742 followers and 15K tweets. In this page every reader share their views by tweeting about 7-Eleven brand. Moreover, in this page many people share their personal review and promote it with 7-Eleven coffee products and also pictures. The link for this page is

Twitter

https://twitter.com/7elevencares

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as 7-Eleven brand. This page is known as slurpeecanada. It has 3,863 followers. This account is basically promote 7-Elevenfaviourite drink which is known as Slurpee. The link for this Instagram fan page is

Instagram 

https://www.instagram.com/slurpeegram/

Most Popular Fan Page for McCafe on different Social Medias

McCafe: -

·         The most popular fan page on Facebook is: https://www.facebook.com/pages/McCaf%C3%A9/1592785064289252?fref=ts

In this page people can post their comments about the experience they had on McCafe and can also share pictures and videos by posting on this page with others.

         

 

McCafe Fan Page on Facebook

·         The most popular Fan page on Twitter is: https://twitter.com/Mccafe_post

This page got more number of followers and more active on twitter than others. Moreover they posts about the McCafe coffees and also different locations with the help of pictures and videos.

           

 

McCafe Fan Page on Twitter

·         The most popular Fan page on Instagram is: https://www.instagram.com/mccafechel/

This page about McCafe is more active and got more followers than others on Instagram. This page includes posts regarding different product of McCafe and the customer’s experiences.

         

McCafe Fan Page on Instagram

Fan Pages of Starbucks

Starbucks is a big global brand with a lot of loyal fan following. Let us analyze the Fan pages of Starbucks on various Social Media Platforms.

• ·        On Facebook

Starbucks Vietnam fan page is a big fan page community on Facebook with 15800 likes. This is one of the most prominent fan pages of Starbucks on Facebook. They are very active and they post all the content related to the brand. They usually post pictures and video content on the page related to the brand and most of the time they use Vietnamese language for local users to post the content.

(Here is a link to this fan page: https://www.facebook.com/Starbucks-Vietnam-Fan-Page-214893191940866/?fref=nf ).

• ·        On Twitter

                    Starbucks has many fan pages on twitter as well which shows us all that how popular the brand is with the youth.  @iStarbuckFan is the twitter handle for one of the popular Starbucks fan pages on twitter with 731 followers and impressive 13,890 tweets. Instead of posting pics and videos for its brand, this fan page mostly tweets the links to websites and blogs containing updates related to Starbucks. These updates talk more than the products and cover other issues related to the brand.

(You can have a look at it here: https://twitter.com/iStarBucksFan )

• ·        On Instagram
• 
  
•  Starbucks has a lot of fan following on Instagram. Starbucks.dailyyyy is a very prominent fan pages of Starbucks and they use t #starbucksdailyyyy to post most of their content. They have 238 followers and 94 posts so far. They always post images related to the starbucks and their images are very attractive and catchy.

(Have a look at it Here: https://www.instagram.com/starbucks.dailyyyy/ )

McCafe vs Krispy Kreme on Instagram

Instagram is the another very popular social media site, which is growing really fast in terms of its users. So it is a really good opportunity for the companies to attract more and more people by being active on Instagram and most regularly. The comparison between two brands can be shown as follows: -

McCafe on Instagram: -

·         McCafe has 7,598 followers on Instagram.

·         McCafe is very active on Instagram as they posts almost daily or many times twice as day.

·         The mainly posts regarding their upcoming products as well as their ongoing campaigns and promotions.

·         They mainly includes links to other sites or to their accounts on other sites as well as keywords such as: - #DoubleChocolateMuffin, #creativebreak, #GreenTeaFrappe.

·         The most successful post for McCafe is an image. The URL link to an image: https://www.instagram.com/p/BC2K-2_HMh0/?taken-by=mccafesg.

·         This is most successful as it has 310 likes and 5 comments on it.

·         I think this is most successful because in this company introduce their new campaign #creativebreak as in this the company provide their customers coffee by put a creative design on top of the cup, which looks very attractive and beautiful.

McCafe on Instagram

              

Krispy Kreme on Instagram: -

·         Krispy Kreme has 465K followers on Instagram.

·         Krispy Kreme is very active on Instagram as they posts twice or more times a day.

·         They mainly posts regarding their upcoming products and their campaigns.

·         Their posts mainly includes keywords or Hashtags such as: - #yummy, #hotlights, #donutlover.

·         The most successful post of Krispy Kreme is an image. The URL to an image is: https://www.instagram.com/p/BC1og6LLxKB/?taken-by=krispykreme.

·         This post is most successful as it has 21.4K likes and 309 comments.

·         I think this is most successful because in this post they post an image of their donut with the coffee which looks really attractive and yummy, which helps them to attract more customers.

Krispy Kreme on Instagram

                  

Tim Hortons vs 7-Eleven on Instagram

Instagram is one of the popular media among people as sharing things. It is also used by many companies to promote their brands. Tim Horton and 7-Eleven also use Instagram as social media. The comparison of two brands on this media is given below. 

Tim Hortons:

Tim Horton has 137K followers on their Instagram account. They has more than 445 post on it. By analyzing their last 10 posts the detailed answers of question are below.

• Tim Horton frequently post on Instagram account. They basically post one picture with content every day.
• Their brand post consist of promotional, discounts, events, games and videos etc. These post also include hashtags.
•  They use the 50/50 rule but not much.
• Most of their posts contain #hashtags like #SpreadTheLove, #Timbitshockey etc. to attract people.
•  Their most popular picture on Instagram was five weeks ago. It was new promotional program started by Tim Horton which was RRRoll Up the Rim to win is back! It's time to roll out your RRRoll Up rituals. #RollUpTheRim.
•   It had more than 3600 likes and 230 comments.

Instagram 

The reason to get popular this post is because this basically Tim Hortons new sale promotion strategy. They also attract people with many different prizes which build interest in people to get know it better. By that reason people like this and also comment on it.

7-Eleven:

7-Eleven has 67.7K followers and 499 posts on their Instagram account. We also looking their last 10 posts to understand how often they use this media to promote their brand.

•  7-Eleven post new content every week on Instagram. Some time they post twice a week.
• There post include the pictures of the food items, promotional, games and also discounts. They post some video of celebrities to promote its brand.
• They use links and #hashtags in their description to attract people. These include. #regram, #Slurpee50, #HacksOnSnacks and many more.
• They will not using the 50/ 50 rule and simply promote their brand.
• There recent successful post was picture of donuts that include the hashtags and link with @softcorefoodprn description.
• They had more than 1000 likes and 75 comments. 

7-Eleven

The reason for the success of this post because they launch this new menu item with attractive picture. Moreover, the visual of actual product also build interest among people. So, with this media 7-eleven cleverly use this media to improve their presence on people mind.

Dunkin Donuts and Van Houtte on Instagram

Dunkin Donuts and Van Houtte both have their presence on the Instagram with a great number of Followers.

Dunkin Donuts

·         Dunkin Donuts has about 753k followers, 785 posts on its Instagram account.

·         Dunkin Donuts is also active on this social media as it is on twitter account. They post after every two or three days.

·         Their post is generally about promoting their company and its new products. They also post videos relating to it.

·         The main keywords used by Dunkin Donuts are: - #stpattysday, #daylightsavings etc.

·         The most recent post by Dunkin Donuts on Instagram is about St patty’s day and about St. Patty’s day offer that is getting 154 points on a purchase of $5. The reason of the successful of this post is because of the getting lots of points on only $5 purchase. This post got many likes and comments. This post was published on March 17.

 

Van Houtte

·         Van houtte has about 3370 followers, 162 posts on its Instagram account.

·         Van houtte is very active on this social media account like its Facebook page. They post every day, sometimes one post a day and sometimes two posts in a day.

·         Their post is also about the promotion of its company and new products and getting people to try their coffee so that people can buy often.

·         The main keywords used by Van Houtte are: - #cafevanhoutte, #Cafe etc.

·         The recent post by Van houtte on Instagram is “Coffee is our Inspiration” which was published on March 17, 2016 and got about 50 likes on this posts.

Starbucks vs Williams Fresh Café on Instagram

In the recent few years, Instagram has amazed many people by the amount of popularity that it possesses among the modern youth. So, let’s analyses the Instagram presence of Starbucks and Williams Fresh Cafe.

Starbucks

• Starbucks Canada has a strong presence on Instagram just like the Facebook and Twitter. They have 161,992 followers and 991 posts on Instagram.
• ·        They Post 4-8 posts per week and are very active.
• ·        They promote their products and service including new items and promotions like Happy Mondays.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: #Coffeelove , Starbucks.ca, Happy Mondays and link to Starbucks.ca is available.

Their most popular recent posts are:

These 2 posts have highest likes among the recent 10 posts. It is because they represent the diverse Starbucks style and passion which goes beyond just the drinks and coffee. These two pictures have 6578 and 6192 likes respectively and 454 and 47 comments respectively. This shows that the brand is constantly engaged with its consumers on this platform.

Williams Fresh Café

WFC has a good presence on Instagram and they are trying to catch up with the competition. They have 693 followers and 847 posts on Instagram.

• ·        They Post 5 posts per week and are not very active.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Williams Fresh Cafe mainly uses are: #williams  #williamsfresh  #williamscafe #williamsfreshcafe. And link to WFC website is available.

Their most popular recent posts are:

The above 2 posts are most liked posts recently with 63 and 34 likes respectively. These both posts show the different menu items that Williams Fresh Café offers to its customers. These images are very attractive and serve their purpose of attracting the users towards the post, so they are successful attempts.

Social Media Networks: Williams Fresh Café

Social Media Strategy of Williams fresh Café:

Williams’s fresh cafe is a Canadian coffee chain which serve a number of food items including coffee to their consumers. However, it is placed in a industry where large companies like Tim Horton's, Starbucks Coffee, McDonalds, Krispy Kreme etc. compete. However, despite its small market share and size it has maintained quite impressive social media presence. Williams Fresh Café has its presence on all major social media networks like Facebook, Twitter, YouTube, Instagram, and LinkedIn and many other social media platforms. We will try to analyze Company’s Social media strategy on these Major Platforms.

Facebook:

Williams Fresh Café has 8,047 likes on Facebook and company is trying to catch up with other competitors in terms of likes. Williams’s fresh café typically posts 5 to 15 posts per month and is relatively less active in terms of posting content on Facebook. However, Williams Fresh Café has very good response time to user comments on Facebook. Company promotes its menu items on Facebook through catchy images and videos. They also promote their products on special occasions like holidays.

 

WFC-Facebook

Twitter

Williams’s fresh café has 1376 followers on Twitter and has impressive 2997 tweets so far. Company is also trying to catch up on twitter and has good response time to user feedback. Just like Facebook, Williams Fresh Café Post’s about 5 to 15 post per month. They promote all of their menu items, Restaurant Locations and other related stuff on Twitter.

WFC-Twitter

YouTube

In Case of YouTube, Williams Fresh Café has a very weak presence. The official channel has only 8 subscribers and has total 9 video’s only posted one year ago. 7 videos are related to Franchise Training, one video addresses franchising and the other video promotes customer loyalty program of the company.

 

WFC-Youtube

Instagram

In Case of Instagram, the company is trying to improve their presence. Williams Fresh Café has 695 followers and 857n posts so far. The Instagram page has discontinued post pattern but it can be observed that Williams Fresh Café Posts 10-15 posts (Pictures or Videos) in a typical active week. Company promotes its coffee and other products and promotions by posting very attractive pictures and content for consumers.

WFC-Instagram

Social Media Strategy- Starbucks

Starbucks Social Media Strategy:

Starbucks is an international Coffee Chain which manages global operations and maintains its brand distinction in vastly competitive industry. The company is well aware of the importance of Social Media and thus has a strong presence on all major Social media channels.

Let’s have a look how they manage and perform on various Social media giants:

·        Facebook:

Starbucks have pretty impressive fan following of 36,140,085 people on Facebook. The Company knows they value of keeping direct contact and communication with the consumers. Therefore Starbucks posts 1 post on average of 2 to three days. They also stay engaged with users through their previous posts by commenting on user comments and feedback. They wish people on special occasions and also promote some of their products on these occasions.

Facebook

·        Twitter:

Starbucks also cash from its strong presence on twitter. The Starbucks Main Page on Twitter has 11.7 Million Followers and Starbucks Canada page has 311,294 followers. Starbucks main page on Twitter has 60,903 tweets so far, which is an impressive amount of tweets. Starbucks tweet on twitter on an average of one post per two days. They Post really catchy pictures of their products and services and special tweets on special events. They also promote their special promotions time to time.

Twitter

·        YouTube:

In Case of YouTube, the activities regarding posting new stuff for users slow down a bit because of efforts and resources required to make interactive videos. However, Starbucks Channel maintains 90,653 Subscribers on YouTube and has posted 372 videos so far. They basically post the video’s to promote their products which include consumer views sometimes. They usually post 5-8 videos per week on their channel.

YouTube

·        Instagram:

Starbucks Have 7.9 million followers on Instagram and are pretty active on this social media channel. They have 1,011 posts so far and they usually post one post per day. Just like other social media platforms they promote their products and services, special events and promotions through pictures and video’s on Instagram.

 

Instagram