Krispy Kreme Content Marketing Strategy

 I am creating this campaign for Krispy Kreme.

·         My idea is to promote Krispy Kreme coffee. I would like to do it with the help of special combo offers at reasonable rates, for example: one can get a medium cup of coffee with a doughnut just for $3.99, which is never done before. Moreover this can be a new campaign for the company to increase their coffee sales particularly, as Krispy Kreme is more known for its Doughnuts.

·         My audience is particularly Youth specially college and universities.

·         My goal is to make Krispy Kreme more popular on YouTube as they are doing not so good on YouTube. Moreover YouTube is the fastest growing social media site, so it helps to attract more consumers.

·         I am planning of this launching in the coming summers.

·         I am mainly going to promote on Facebook and YouTube as they both are growing really fast in social media industry and have millions of users. Besides that it helps Krispy Kreme to promote their commercials through videos as well as pictures that help them to know about what consumer thinks as well.

·         This is a unique idea as since now no company came in the market with the combo of Coffee and Doughnut at reasonable rates, which helps the company to attract more consumers as these two are the main contents or the products of coffee house.