Campaign For: Starbucks
Idea: Starbucks have the mobile application on which
the users can order for coffee and pick up at store. As per our campaign idea,
Starbucks mobile app Users will be given free coffee worth $5 on installing
Starbucks application (Welcome bonus points) and the 15-20% discount offer when
they order and pay through the mobile application on regular basis depending on
their usage. Users earn points on every purchase that can be later used for further
purchases.
Who is the Audience?
The youth
and the individuals working on various jobs are the targeted audience as they
are the ones who use the mobile applications more often.
Goals:
The major goal
is to boost the use of app and increase the amount of total sales. All the
social media tools will be used to engage the consumers to attract to this
campaign. Click a link, and increasing follwers by a considerable number will
be the goal.
When to Launch?
This
campaign will be launched in the spring season. New season provides a perfect
opportunity for the start of a new campaign.
Social Strategy:
This
campaign will be promoted using all major social media channels including
Facebook, Twitter and Instagram. This campaign
will also be promoted on blogger so that the people looking for related stuff
can be lead to our blog through the use of good search engine optimization.
Attractive images will be used on social media to give more visual appeal to
the campaign promotions.
How to Attract, acquire and engage new
consumers:
To attract
new customer’s social media campaigns will be run notifying the new and
existing customers about the campaign. Details will be provided to convince the
users about the campaign and make them aware about the benefits. Now once the customers are acquired, Point
reward system on each purchase will keep the mobile app users engaged with
regular purchases and usage. Social media channels will attract feedback and
replies will be given in a timely manner to keep the new and existing consumers
in touch with campaign.
