7-Eleven Fan Pages

7-Eleven:

Facebook:

There are many unofficial 7-Eleven Facebook pages for their readers where they post and share video, images and also review about the brand. The 7-Eleven ID is one of the best fan page on Facebook. It has 179,711 likes. This page is kind of food store and grocery which promote 7-Eleven brand. Also it post the personal picture of customers with their consent while drinking coffee and visiting store. The link for this page is given below.

Facebook Page

https://www.facebook.com/7elevenID/

Twitter:

7-Eleven also has Twitter fan page. This page is named a 7-Elevencares which has 4742 followers and 15K tweets. In this page every reader share their views by tweeting about 7-Eleven brand. Moreover, in this page many people share their personal review and promote it with 7-Eleven coffee products and also pictures. The link for this page is

Twitter

https://twitter.com/7elevencares

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as 7-Eleven brand. This page is known as slurpeecanada. It has 3,863 followers. This account is basically promote 7-Elevenfaviourite drink which is known as Slurpee. The link for this Instagram fan page is

Instagram 

https://www.instagram.com/slurpeegram/

Tim Hortons Fan Pages

Tim Hortons:

Facebook:

There are many unofficial Tim Hortons coffee Facebook pages for their readers where they post and share video, images and also review about the brand. The Tim Horton Coffee shop is one of the best fan page on Facebook. It has 2335 likes. This page also shows the fan of Tim Hortons post their personal picture while drinking coffee and visiting store. The link for this page is given below. 

Facebook Page

https://www.facebook.com/pages/Tim-Hortons/131255036897693

Twitter:

Tim Hortons also has Twitter fan page. This page is named a Tim Hortons U.S which has 20.3K fans. In this page every reader share their views by tweeting about Tim Hortons brand. Moreover, in this page many people share their personal review and promote it with Tim coffee products and also pictures. The link for this page is

Twitter Page

 https://twitter.com/TimHortonsUS

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as Tim Horton brand. This page is known as timhortonsgcc. The link for this Instagram fan page is

Instagram Page

https://www.instagram.com/timhortonsgcc/

Tim Hortons vs 7-Eleven on YouTube

YouTube is biggest social media sharing tool. It allow the users to watch different kind of videos and share to public. In business world companies uses this media to share video about their brand. Tim Horton AND 7-eleven also has huge presence on YouTube channel. This post describe the each brand YouTube strategy.

Tim Hortons:

Tim Horton has 13,495 subscribers and 21,073,626 views on their YouTube channel. By looking last 5 -10 videos we make observation regarding their brand as below:

• Tim Horton does not frequently update their YouTube channel. They had last video update that was 3 weeks ago.
•  The video shows the content that related to brand commercial, celebrity spots or industry related events.
•  In their videos description area they put the link of their different social media accounts, unique #hashtags, like Tim Horton, #WarmWishes, cup of deeds or many more.
• The most successful video that was updated by Tim Horton was Tim Hortons #WarmWishes | The Cup of Good Deeds. It was update three month ago. This video had 1,096,206 views, 559 likes and 70 comments.

YouTube Channel

This video was so successful because Tim Horton promote the real life experience by providing gifts to their customers. It was also make customer happy to have this kind of surprise in real. So this video went viral when Tim Horton update it on YouTube.

7-Eleven:

7-Eleven has approximately 920 subscribers and 1,492,836 views on their YouTube Channel. While looking their channel we have observe many things as below

• They had post their last video 3 weeks ago. Which is based on their product commercial.
• There video many based on commercials, industry related events or their new apps.
• There content included special keywords, links to other social media account, special #hashtags like #Cupheads, 7Rewards, 7 eleven, 7 eleven Slurpee etc.
• Their mostly watched video was 7Rewards Commercial | Calling All #Cupheads.
• This video had 600,775 views. But I also had no comment. Moreover they also had other short videos but not much successful.

YouTube Channel

So, we can say that 7-eleven had to look at their videos and make it more interesting which will help them to enhance their popularity in future time. 

Tim Hortons vs 7-Eleven on Twitter

Twitter is another powerful social media to attract people around the world. In this post we are going to provide information about Tim Hortons and 7-Eleven using twitter for their brand.

Tim Hortons:

Tim Hortons has approximately 553K followers and 45.1K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

• Tim Hortons tweet three time every single day.
• They tweet basically about their promotions, games, offers, images or events to attract customers.
• Tim Hortons follow the 50/ 50 rules whenever they tweet on their account.
• They uses many keywords in their tweets which are #SpreadTheLove, #Timbitshockey, #RolluptheRim etc.
• The successful recent tweet by Tim Hortons was some love stories are simply meant to be. We're officially back together with Nutella! #SpreadTheLove. It was published in March 9, 2016. This tweet had 656 like and 300 retweet.
• Another post was Do you RRRoll with care or rip and tear?  Tell us you’re Roll Up rituals #RollUpTheRim.it was tweeted on February 6, 2016. This tweet had 825 likes and 170 retweet.

successful post

successful post

The reason that these tweets was so successful is due to it being about the new prize event held by them and people show interest for winning that event. Usually the most liked or retweeted things on twitter are either Pictures of Roll UP The Rim winners, or different menu items. People like to stay updated with what new things are happening around the world and this caught many people attention.

7-Eleven:

7-Eleven has approximately 97.9K followers and 24.8K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

successful post

• 7-Eleven does not tweet regular basis on their twitter account. They basically tweet once every week or two week.
• Their tweets basically include their menu, discounts or images to attract customers.
• They are less use the 50/50 rule in their tweets.
• 7-Eleven uses different keywords in their tweets. These are basically #HotDogDemocracy, #Slurpee50, #HacksOnSnacks etc.
• The recent tweets achieve success were Kings selling hot dogs? What's next, dictators selling Slurpee? LOLOLOL. It was published on February 23. This tweet had 84 likes and 54 retweet.
• Another tweet was @BurgerKing - In the great hot dog war, there can only be one Weiner. It was tweeted on February 23. It had 59 likes and 43 retweets.

The reason of attaining likes and retweets on these tweets because people love the discounts on food and these tweets basically for combo offers that were directly buzz in consumers mind. And they will try this in 7 eleven stores. 

7-Eleven Social Media Network

 Analyzing 7-Eleven Social Media Study

7-Eleven is one of the best Convenience retailing store in North America. It was established in 1927 and now had more than 8600 convenience store in US and Canada. It serves a variety of fresh and high-quality coffee at fair price. It is the world’s largest convenience store chain. The list of it social media network presence includes

·         Facebook

·         Instagram

·         Twitter

·         LinkedIn

·         Pinterest

·         YouTube

And many more!

The main objective of this post is to find that how often 7-Eleven uses social media to persuade people.

7-Eleven has 3,157,969 likes and 1,167,176 visits on its Facebook account. They post every second or third day a week. Their posts consist of advertisement of their products. They not only post written content but also contain YouTube videos. Although they don’t have many likes on their page, they also have hundreds of shares on their posts. 7-Eleven also takes time and responds to comments and also show their regards to their viewers with sharing their posts.

7-Eleven Facebook Page

7-Eleven also have YouTube channel and they have 909 subscribers and 1,490,945 views on their channel. They don’t post a video regularly that show they are not much active on this channel. 

7-Eleven YouTube Channel

They also have large Twitter followers as social media. Their Twitter account has 97.8k followers and 24.6k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. 7-Eleven generally tweet twice every week. Sometime more than twice.  

7-Eleven Twitter Page

7-Eleven also have great presence on their Instagram account. They have 496 posts and 65.9k followers on their Instagram account. Moreover, they use this media to share pictures of their offers. They get thousands of likes on their Instagram account. They also share their customer’s picture who promoting their products.

 

7-Eleven Instagram Page

In Conclusion 7-Eleven uses a different social media accounts to interact with people but they use these Medias less actively as compare to their competitors. This is a big disadvantage that some people not much aware about their product or services. Overall 7-Eleven has a wide number of social media accounts that they can use to attract not only their target customers but globally with no cost. They should have to understand the power of social media market to be in the list of competition.

The Fresh and Hot coffee Company SEO Analysis of two Brands

Introduction:

SEO refers to techniques that help your website rank higher in organic search results, thus making your website more visible to people who are looking for your product or service via search engines. In the coffee industry, Tim Hortons and 7-Eleven are two major players. They are best Canadian coffee chains. For our SEO analysis we are using keyword sentences throughout their websites like “Fresh and hot coffee” “Specialty hot beverages” and others. In the quest of the Fresh and hot coffee I have searched on both brand sites Tim Hortons and 7-Eleven. The objective is to determine which of the two sites when compared has a stronger SEO. 

SEO Considerations	Tim Hortons	7-Eleven
Home Page Picture	Tim Hortons	7-Eleven
Keyword Used on each site	Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily.	Specialty drink, fresh, hot drinks, convenient, fast coffee
Frequency of keywords	1 to 12 times	2 to 20 times
Location of keywords	Homepage	Homepage
Keyword in URL	/ca/en/index.php	Thirsty/Hot-Drinks/
<title>	Tim Hortons	Try a coffee or specialty drink with all the toppings at 7-Eleven&#174
<meta name="description" content=“”/>	"Welcome to Tim Hortons. Our Always Fresh Coffee, hot beverages, cold beverages and many quick meal options will hit the spot any time of day.	7-Eleven&#174; always has hot coffee waiting for you. Pour a fresh cup or create your own gourmet coffee drink with our free toppings. Get a convenient cup of fresh, hot coffee from 7-Eleven.
<meta name="keywords" content=""/>	No Meta name Keywords(N/A)	Hot coffee, fresh coffee, fast coffee, fresh and hot, hot drinks, convenient coffee, Toppings &amp; Extras, 7-Eleven Coffee, Specialty Drinks, Tea"
Site upload speed:	Within Second	2 Second
Quality of written content:	Low Quality	High Quality
Quality of Visual Content:	High Quality	Low Quality
Alt Text used:	Yes, 93 times	Yes, 62 times
Captions used:	Yes	No
Quality of Layout:	High Quality	Medium Quality
Call-to-action:	Yes	No
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook, Twitter, YouTube, Instagram	Facebook, Twitter, Instagram
SERP ranking results when using keywords from this table:	1st place and first page	3rd page place

Google Trends Insights:

This graph represents the trend over the past 12 month. I compared two brands with coffee shops. The interest for 7 eleven brand is much higher than Tim Hortons brand. It shows that in month of July 7 eleven has hundred percent interest by people. Moreover, the difference between both brands was 25 to 35. It also shows that in month of January both brand trend gone up due to winter season.

Google Trends for Tim Hortons and 7-Eleven

Summary:

Tim Horton’s strengths are its use of captions, rich visual content, anchor text and great description of its brand. 7-Eleven strengths are its use of rich written content, keywords, Meta description and alt text. The keyword sentences “Fresh and Hot” are found on both brands. When searching for content using the keywords:  “Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily”, Tim Hortons ranked 1^st in google search result. When searching for content using the keywords: “Specialty drinks, fresh and hot, convenient, fast coffee”, 7-Eleven ranked 3^rd page in google search result. The two sites have this in common, links to social media, mobile friendly, alt text and anchor text but they are different in caption used, written and visual content and meta keywords.

Conclusion:

In the coffee industry, Tim Hortons and 7-Eleven both are well competitors in hot drinks. But when we using the keyword sentences throughout their sites like hot beverages, fresh coffee, fast coffee, specialty drinks. In my opinion the overall winner of this SEO Search analysis is Tim Hortons.