The Fresh and Hot coffee Company SEO Analysis of two Brands

Introduction:

SEO refers to techniques that help your website rank higher in organic search results, thus making your website more visible to people who are looking for your product or service via search engines. In the coffee industry, Tim Hortons and 7-Eleven are two major players. They are best Canadian coffee chains. For our SEO analysis we are using keyword sentences throughout their websites like “Fresh and hot coffee” “Specialty hot beverages” and others. In the quest of the Fresh and hot coffee I have searched on both brand sites Tim Hortons and 7-Eleven. The objective is to determine which of the two sites when compared has a stronger SEO. 

SEO Considerations	Tim Hortons	7-Eleven
Home Page Picture	Tim Hortons	7-Eleven
Keyword Used on each site	Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily.	Specialty drink, fresh, hot drinks, convenient, fast coffee
Frequency of keywords	1 to 12 times	2 to 20 times
Location of keywords	Homepage	Homepage
Keyword in URL	/ca/en/index.php	Thirsty/Hot-Drinks/
<title>	Tim Hortons	Try a coffee or specialty drink with all the toppings at 7-Eleven&#174
<meta name="description" content=“”/>	"Welcome to Tim Hortons. Our Always Fresh Coffee, hot beverages, cold beverages and many quick meal options will hit the spot any time of day.	7-Eleven&#174; always has hot coffee waiting for you. Pour a fresh cup or create your own gourmet coffee drink with our free toppings. Get a convenient cup of fresh, hot coffee from 7-Eleven.
<meta name="keywords" content=""/>	No Meta name Keywords(N/A)	Hot coffee, fresh coffee, fast coffee, fresh and hot, hot drinks, convenient coffee, Toppings &amp; Extras, 7-Eleven Coffee, Specialty Drinks, Tea"
Site upload speed:	Within Second	2 Second
Quality of written content:	Low Quality	High Quality
Quality of Visual Content:	High Quality	Low Quality
Alt Text used:	Yes, 93 times	Yes, 62 times
Captions used:	Yes	No
Quality of Layout:	High Quality	Medium Quality
Call-to-action:	Yes	No
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook, Twitter, YouTube, Instagram	Facebook, Twitter, Instagram
SERP ranking results when using keywords from this table:	1st place and first page	3rd page place

Google Trends Insights:

This graph represents the trend over the past 12 month. I compared two brands with coffee shops. The interest for 7 eleven brand is much higher than Tim Hortons brand. It shows that in month of July 7 eleven has hundred percent interest by people. Moreover, the difference between both brands was 25 to 35. It also shows that in month of January both brand trend gone up due to winter season.

Google Trends for Tim Hortons and 7-Eleven

Summary:

Tim Horton’s strengths are its use of captions, rich visual content, anchor text and great description of its brand. 7-Eleven strengths are its use of rich written content, keywords, Meta description and alt text. The keyword sentences “Fresh and Hot” are found on both brands. When searching for content using the keywords:  “Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily”, Tim Hortons ranked 1^st in google search result. When searching for content using the keywords: “Specialty drinks, fresh and hot, convenient, fast coffee”, 7-Eleven ranked 3^rd page in google search result. The two sites have this in common, links to social media, mobile friendly, alt text and anchor text but they are different in caption used, written and visual content and meta keywords.

Conclusion:

In the coffee industry, Tim Hortons and 7-Eleven both are well competitors in hot drinks. But when we using the keyword sentences throughout their sites like hot beverages, fresh coffee, fast coffee, specialty drinks. In my opinion the overall winner of this SEO Search analysis is Tim Hortons.