Van Houtte Social media

Van Houtte social media strategy

Van Houtte is privately owned industry which include restaurants, Retail coffee, Retail Beverages and Entertainment. It is a company that processes, distribution and sell coffee and coffee related products. They provide the customers with a good quality of their products. They have a strong social media presence, so that they can interact with the customers all over Canada and can know their feedbacks about their company and products.

Social media sites on which Van Houtte has presence: -

• Facebook
• Twitter
•  Instagram
•  Yelp
•  YouTube           

In this, you will know that how Van Houtte uses social media to connect with its customers to make them aware about their new products and about their feedbacks:

Van houtte has about 248,381 likes on its Facebook page. They post on this account everyday, one post a day. They post about their products, sales, promotions. They promote their products using Facebook page on special days like valentine’s day to grab the attention of the customers. The company usually active on this social media and use this social media to connect with its customers, so that people can purchase its products and can provide their feedbacks about it. Van Houtte also replies to its customer’s feedbacks.

On Twitter account, Van Houtte has 7426 followers and they have 1749 tweets till now. They also post YouTube videos, pictures of their products and new offers so that customer can be aware of their new products. They tweet twice a week and also replies to their customers. They also use this media to interact with its customers around Canada.

On YouTube channel, they have about 2050 subscribers and have about 5k of views on the channel. They are not very active on this channel as they post video only once or twice a month.

In nutshell, Van houtte uses different social media to interact with its consumer. They often use Facebook account to post videos and pictures about their products. They are not much socially active on YouTube channel. They also respond to their customer’s queries on Facebook. Its marketing strategy depends upon social media as they use it for promotions, advertising.