McCafe vs Krispy Kreme SEO Analysis

Introduction

SEO plays a very important role in marketing and it helps the organization to be on the top in search engines. It is easy for the people to visit on the sites of the companies who are on top in search engines and it is very important for the companies to be on top to get succeed in business world and to earn profits. In my case I choose two of the most popular coffee house brand in Canada and in North America i.e. McCafe and Krispy Kreme. I have found a lot of keywords for these two brands which helps me to analyze that which brand has the strongest SEO.

SEO Considerations	McCafe	Krispy Kreme
Homepage Picture	McCafe	Krispy Kreme
Keywords used on each site:	Full Menu, Cool Smoothies, Desserts & shakes.	Kreme Coffee, smooth Keurig
Frequency of Keywords:	1-9 times.	1-8times.
Locations of keywords:	Homepage	Homepage
Keywords in URL:	Food, Full Menu	N/A
<title>	McCafe:Mcdonald.com	Krispy Kreme
<meta name="description" content=“”/>	McCafe:Mcdonald.com	Enjoy the ultimate Krispy Kreme experience and see our doughnuts being made in our unique stores. Krispy Kreme Canada has stores in Toronto, Mississauga, Greenfield Park (Montreal), and Quebec City.
<meta name="keywords" content=""/>	N/A	N/A
Site upload speed:	High(one second)	High(one second)
Quality of written content:	Low	Medium
Quality of Visual Content:	High	Medium
Alt Text used:	32 times	13 times
Captions used:	No	No
Quality of Layout:	Yes	Yes
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook ,Twitter, Blog, YouTube and Instagram	Facebook ,Twitter, Blog, YouTube and Instagram
SERP ranking results when using keywords from this table:	First page 3rd Place	First Page 1st Place

Google Trends Insights: In google trends it can be easily seen that McDonalds’s McCafe is more popular brand as compare to Krispy Kreme as shown in graph. People also tends to search McDonalds’s McCafe often on the internet throughout the year.

Summary:

Both the McDonald’s Mccafe and Krispy Kreme are doing really good in the North American Coffee house chains. As they both uses captions, rich visuals, anchor text, and really good description of their products on their online sites. The keywords shown above such as full menu, free coffee helps these companies to be searched easily on the internet by their Customers, which make them more popular on SEO as well. McDonald’s McCafe and Krispy Kreme are both find on the first few pages on the internet when we are talking about the Coffee Chains in Canada.

Conclusion:

In conclusion we can say that, both the companies are very much popular in the coffee chain industry. As they can be easily searched as well as found on the internet by using different keywords. According to my search the overall winner is McDonald’s McCafe, as McCafe is more popular on internet as compare to Krispy Kreme, as it is found first and much easily than the Krispy Kreme.