McCafe Social Media Networks

McCafe Social Media Strategy: -

McCafe is a coffee chain which is started by McDonald's. Now McCafe becomes one of the most successful Coffee house in Canada. As they provide their customers with large amount of different products. Moreover huge Social Media presence of the McCafe is also helps them to be successful.

The various Social Media sites which shows the presence of McCafe are: -
 Facebook
  Twitter
  Instagram
  LinkedIn
  YouTube

And Many More,

With the help of this post one can easily understand how McCafe uses Social Media to interact with their customers.

The Official page of McCafe is McDonald's Canada which has 822,461 likes on Facebook. The McCafe seems to be very active on Facebook as they post very often on Facebook. Moreover they also spent some time to comment on the post, if someone ask for anything or if they have to provide some specific information to their Customers. McCafe not only post photos, but also they post different videos of their different Products. As the recent video post by them show their new campaign, in which they provide their customers with free coffee until March 6 to promote their new products.

https://www.facebook.com/McDonaldsCanada/?fref=ts

                          

The next Social Media channel on which McCafe is highly Popular is Twitter. As they have 100K number of followers on twitter. They are very much active on Twitter as well, as they post almost daily on Twitter. Now a days they promote their Campaign McCafe Free Coffee on Twitter as well. As it helps them in attracting a lots of customers.

                             

https://twitter.com/McD_Canada

The next Social Media channel for McCafe is Instagram, as they are very much active on Instagram as well. As they have 7378 followers on Instagram. They seems to be very active on Instagram as they posts every day and interact with their customers by commenting and sharing their experiences with the whole world that they have with the McCafe’s Coffee.

                                

https://www.instagram.com/mccafesg/#

McCafe is also very active on their YouTube channel with 208,046 subscribers and 35,981,066 views. On YouTube they main talk about their new products as well as their new Campaign McCafe Free Coffee, to tell more about their company and to promote their products.

https://www.youtube.com/user/McDonaldsUS/about

                           

McCafe vs Krispy Kreme SEO Analysis

Introduction

SEO plays a very important role in marketing and it helps the organization to be on the top in search engines. It is easy for the people to visit on the sites of the companies who are on top in search engines and it is very important for the companies to be on top to get succeed in business world and to earn profits. In my case I choose two of the most popular coffee house brand in Canada and in North America i.e. McCafe and Krispy Kreme. I have found a lot of keywords for these two brands which helps me to analyze that which brand has the strongest SEO.

SEO Considerations	McCafe	Krispy Kreme
Homepage Picture	McCafe	Krispy Kreme
Keywords used on each site:	Full Menu, Cool Smoothies, Desserts & shakes.	Kreme Coffee, smooth Keurig
Frequency of Keywords:	1-9 times.	1-8times.
Locations of keywords:	Homepage	Homepage
Keywords in URL:	Food, Full Menu	N/A
<title>	McCafe:Mcdonald.com	Krispy Kreme
<meta name="description" content=“”/>	McCafe:Mcdonald.com	Enjoy the ultimate Krispy Kreme experience and see our doughnuts being made in our unique stores. Krispy Kreme Canada has stores in Toronto, Mississauga, Greenfield Park (Montreal), and Quebec City.
<meta name="keywords" content=""/>	N/A	N/A
Site upload speed:	High(one second)	High(one second)
Quality of written content:	Low	Medium
Quality of Visual Content:	High	Medium
Alt Text used:	32 times	13 times
Captions used:	No	No
Quality of Layout:	Yes	Yes
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook ,Twitter, Blog, YouTube and Instagram	Facebook ,Twitter, Blog, YouTube and Instagram
SERP ranking results when using keywords from this table:	First page 3rd Place	First Page 1st Place

Google Trends Insights: In google trends it can be easily seen that McDonalds’s McCafe is more popular brand as compare to Krispy Kreme as shown in graph. People also tends to search McDonalds’s McCafe often on the internet throughout the year.

Summary:

Both the McDonald’s Mccafe and Krispy Kreme are doing really good in the North American Coffee house chains. As they both uses captions, rich visuals, anchor text, and really good description of their products on their online sites. The keywords shown above such as full menu, free coffee helps these companies to be searched easily on the internet by their Customers, which make them more popular on SEO as well. McDonald’s McCafe and Krispy Kreme are both find on the first few pages on the internet when we are talking about the Coffee Chains in Canada.

Conclusion:

In conclusion we can say that, both the companies are very much popular in the coffee chain industry. As they can be easily searched as well as found on the internet by using different keywords. According to my search the overall winner is McDonald’s McCafe, as McCafe is more popular on internet as compare to Krispy Kreme, as it is found first and much easily than the Krispy Kreme.

The Fresh and Hot coffee Company SEO Analysis of two Brands

Introduction:

SEO refers to techniques that help your website rank higher in organic search results, thus making your website more visible to people who are looking for your product or service via search engines. In the coffee industry, Tim Hortons and 7-Eleven are two major players. They are best Canadian coffee chains. For our SEO analysis we are using keyword sentences throughout their websites like “Fresh and hot coffee” “Specialty hot beverages” and others. In the quest of the Fresh and hot coffee I have searched on both brand sites Tim Hortons and 7-Eleven. The objective is to determine which of the two sites when compared has a stronger SEO. 

SEO Considerations	Tim Hortons	7-Eleven
Home Page Picture	Tim Hortons	7-Eleven
Keyword Used on each site	Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily.	Specialty drink, fresh, hot drinks, convenient, fast coffee
Frequency of keywords	1 to 12 times	2 to 20 times
Location of keywords	Homepage	Homepage
Keyword in URL	/ca/en/index.php	Thirsty/Hot-Drinks/
<title>	Tim Hortons	Try a coffee or specialty drink with all the toppings at 7-Eleven&#174
<meta name="description" content=“”/>	"Welcome to Tim Hortons. Our Always Fresh Coffee, hot beverages, cold beverages and many quick meal options will hit the spot any time of day.	7-Eleven&#174; always has hot coffee waiting for you. Pour a fresh cup or create your own gourmet coffee drink with our free toppings. Get a convenient cup of fresh, hot coffee from 7-Eleven.
<meta name="keywords" content=""/>	No Meta name Keywords(N/A)	Hot coffee, fresh coffee, fast coffee, fresh and hot, hot drinks, convenient coffee, Toppings &amp; Extras, 7-Eleven Coffee, Specialty Drinks, Tea"
Site upload speed:	Within Second	2 Second
Quality of written content:	Low Quality	High Quality
Quality of Visual Content:	High Quality	Low Quality
Alt Text used:	Yes, 93 times	Yes, 62 times
Captions used:	Yes	No
Quality of Layout:	High Quality	Medium Quality
Call-to-action:	Yes	No
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook, Twitter, YouTube, Instagram	Facebook, Twitter, Instagram
SERP ranking results when using keywords from this table:	1st place and first page	3rd page place

Google Trends Insights:

This graph represents the trend over the past 12 month. I compared two brands with coffee shops. The interest for 7 eleven brand is much higher than Tim Hortons brand. It shows that in month of July 7 eleven has hundred percent interest by people. Moreover, the difference between both brands was 25 to 35. It also shows that in month of January both brand trend gone up due to winter season.

Google Trends for Tim Hortons and 7-Eleven

Summary:

Tim Horton’s strengths are its use of captions, rich visual content, anchor text and great description of its brand. 7-Eleven strengths are its use of rich written content, keywords, Meta description and alt text. The keyword sentences “Fresh and Hot” are found on both brands. When searching for content using the keywords:  “Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily”, Tim Hortons ranked 1^st in google search result. When searching for content using the keywords: “Specialty drinks, fresh and hot, convenient, fast coffee”, 7-Eleven ranked 3^rd page in google search result. The two sites have this in common, links to social media, mobile friendly, alt text and anchor text but they are different in caption used, written and visual content and meta keywords.

Conclusion:

In the coffee industry, Tim Hortons and 7-Eleven both are well competitors in hot drinks. But when we using the keyword sentences throughout their sites like hot beverages, fresh coffee, fast coffee, specialty drinks. In my opinion the overall winner of this SEO Search analysis is Tim Hortons.

Welcome to "Digital Coffee Ville"

This blog is an effort by our team to provide our readers with the information regarding their favorite Coffee Brands, especially in Northern America. We hope that we will be able to help you with the various aspects of digital marketing efforts of these coffee chain giants. We hope that you will be delighted by our sincere effort.

The Brands that we will be taking a look at are:  

• Starbucks
• Tim Hortons
• Dunkin Donuts
• McCafe 
• Williams Fresh Café 
• Van Houtte
• 7 eleven
• Krispy Kreme

Introduction to our Team Members

Kamalpreet Singh Somal is Student in Sheridan College in Business Marketing program. He did his graduation in Bachelor in Business Administration from Punjab Technical University.

Kamalpreet Singh Somal

Balwinder Singh Gill is Business marketing student in Sheridan. He Did His Graduation in Computers Applications From Punjab Technical University, India.

Balwinder Singh Gill

Anmol Goyal is student in Sheridan College in business marketing program. He did his high school education from R.S. Model Senior Secondary School from India

Anmol Goyal

Anjanpreet Kaur is student at Sheridan College and recently doing diploma in Business Marketing. She completed her high school from B.I.S (N) Sen. Sec public school, Punjab, India.

Anjanpreet Kaur