Tim Hortons Content Marketing Idea

In this post we are present an original Content Marketing campaign idea for Tim Hortons. We already know that Tim Hortons is popular coffee brand among North American market. The detailed description of our idea is given below.

Tim Hortons:

• This campaign is basically for Tim Horton brand.
• We are going to launch an app which has installed puzzle game. And people has to solve that puzzle in minimum time period. Those who solve this game within given time period they will get free coupon for coffee or other Tim Hortons product.
• Our main target audience will be college students.
• Our main goal for this campaign is to achieve more and more subscribers of Tim Apps.


• We will plan to launch this app in upcoming spring season.

Tim Hortons App

• To promote this strategy we will use two main media one is Facebook page and other is Instagram because mostly student use Facebook and Instagram account on their smart phone. Which will easy for us to spread the awareness of our new campaign.
•   We will sure that this campaign attract and engage more audience because this campaign not only excited but also fun full. Moreover, audience can also utilize their free time or stress while playing this game and win the prize in return which every customer want from each brand.

Krispy Kreme Content Marketing Strategy

 I am creating this campaign for Krispy Kreme.

·         My idea is to promote Krispy Kreme coffee. I would like to do it with the help of special combo offers at reasonable rates, for example: one can get a medium cup of coffee with a doughnut just for $3.99, which is never done before. Moreover this can be a new campaign for the company to increase their coffee sales particularly, as Krispy Kreme is more known for its Doughnuts.

·         My audience is particularly Youth specially college and universities.

·         My goal is to make Krispy Kreme more popular on YouTube as they are doing not so good on YouTube. Moreover YouTube is the fastest growing social media site, so it helps to attract more consumers.

·         I am planning of this launching in the coming summers.

·         I am mainly going to promote on Facebook and YouTube as they both are growing really fast in social media industry and have millions of users. Besides that it helps Krispy Kreme to promote their commercials through videos as well as pictures that help them to know about what consumer thinks as well.

·         This is a unique idea as since now no company came in the market with the combo of Coffee and Doughnut at reasonable rates, which helps the company to attract more consumers as these two are the main contents or the products of coffee house.