Whole Campaign Video Reflection final Post

How are you all? This will be our last post related to our topic that was coffee chains and as you all know throughout the campaign we took different brands and did different posts related to it. We are very happy that you all support our blog posts and also helped in promoting our blog posts to different countries too.  And we have also provided our links to our Facebook page, Twitter and Instagram page and if you have not liked or followed then you can through that links.

Our last post will be about our video that we have created and also we have uploaded on our new YouTube channel. The link of it we will provide below our post.

The video is related to our brands and we have given the brief summary about what we have did throughout the weeks.

Video Reflection Digital Coffee ville

And we will continue to post on our blog. Thank you for commenting and liking our blog.

Kamal Somal, Anmol Goyal, Anjanpreet & Balwinder

Tim Hortons Content Marketing Idea

In this post we are present an original Content Marketing campaign idea for Tim Hortons. We already know that Tim Hortons is popular coffee brand among North American market. The detailed description of our idea is given below.

Tim Hortons:

• This campaign is basically for Tim Horton brand.
• We are going to launch an app which has installed puzzle game. And people has to solve that puzzle in minimum time period. Those who solve this game within given time period they will get free coupon for coffee or other Tim Hortons product.
• Our main target audience will be college students.
• Our main goal for this campaign is to achieve more and more subscribers of Tim Apps.


• We will plan to launch this app in upcoming spring season.

Tim Hortons App

• To promote this strategy we will use two main media one is Facebook page and other is Instagram because mostly student use Facebook and Instagram account on their smart phone. Which will easy for us to spread the awareness of our new campaign.
•   We will sure that this campaign attract and engage more audience because this campaign not only excited but also fun full. Moreover, audience can also utilize their free time or stress while playing this game and win the prize in return which every customer want from each brand.

7-Eleven Fan Pages

7-Eleven:

Facebook:

There are many unofficial 7-Eleven Facebook pages for their readers where they post and share video, images and also review about the brand. The 7-Eleven ID is one of the best fan page on Facebook. It has 179,711 likes. This page is kind of food store and grocery which promote 7-Eleven brand. Also it post the personal picture of customers with their consent while drinking coffee and visiting store. The link for this page is given below.

Facebook Page

https://www.facebook.com/7elevenID/

Twitter:

7-Eleven also has Twitter fan page. This page is named a 7-Elevencares which has 4742 followers and 15K tweets. In this page every reader share their views by tweeting about 7-Eleven brand. Moreover, in this page many people share their personal review and promote it with 7-Eleven coffee products and also pictures. The link for this page is

Twitter

https://twitter.com/7elevencares

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as 7-Eleven brand. This page is known as slurpeecanada. It has 3,863 followers. This account is basically promote 7-Elevenfaviourite drink which is known as Slurpee. The link for this Instagram fan page is

Instagram 

https://www.instagram.com/slurpeegram/

Tim Hortons Fan Pages

Tim Hortons:

Facebook:

There are many unofficial Tim Hortons coffee Facebook pages for their readers where they post and share video, images and also review about the brand. The Tim Horton Coffee shop is one of the best fan page on Facebook. It has 2335 likes. This page also shows the fan of Tim Hortons post their personal picture while drinking coffee and visiting store. The link for this page is given below. 

Facebook Page

https://www.facebook.com/pages/Tim-Hortons/131255036897693

Twitter:

Tim Hortons also has Twitter fan page. This page is named a Tim Hortons U.S which has 20.3K fans. In this page every reader share their views by tweeting about Tim Hortons brand. Moreover, in this page many people share their personal review and promote it with Tim coffee products and also pictures. The link for this page is

Twitter Page

 https://twitter.com/TimHortonsUS

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as Tim Horton brand. This page is known as timhortonsgcc. The link for this Instagram fan page is

Instagram Page

https://www.instagram.com/timhortonsgcc/

Tim Hortons vs 7-Eleven on YouTube

YouTube is biggest social media sharing tool. It allow the users to watch different kind of videos and share to public. In business world companies uses this media to share video about their brand. Tim Horton AND 7-eleven also has huge presence on YouTube channel. This post describe the each brand YouTube strategy.

Tim Hortons:

Tim Horton has 13,495 subscribers and 21,073,626 views on their YouTube channel. By looking last 5 -10 videos we make observation regarding their brand as below:

• Tim Horton does not frequently update their YouTube channel. They had last video update that was 3 weeks ago.
•  The video shows the content that related to brand commercial, celebrity spots or industry related events.
•  In their videos description area they put the link of their different social media accounts, unique #hashtags, like Tim Horton, #WarmWishes, cup of deeds or many more.
• The most successful video that was updated by Tim Horton was Tim Hortons #WarmWishes | The Cup of Good Deeds. It was update three month ago. This video had 1,096,206 views, 559 likes and 70 comments.

YouTube Channel

This video was so successful because Tim Horton promote the real life experience by providing gifts to their customers. It was also make customer happy to have this kind of surprise in real. So this video went viral when Tim Horton update it on YouTube.

7-Eleven:

7-Eleven has approximately 920 subscribers and 1,492,836 views on their YouTube Channel. While looking their channel we have observe many things as below

• They had post their last video 3 weeks ago. Which is based on their product commercial.
• There video many based on commercials, industry related events or their new apps.
• There content included special keywords, links to other social media account, special #hashtags like #Cupheads, 7Rewards, 7 eleven, 7 eleven Slurpee etc.
• Their mostly watched video was 7Rewards Commercial | Calling All #Cupheads.
• This video had 600,775 views. But I also had no comment. Moreover they also had other short videos but not much successful.

YouTube Channel

So, we can say that 7-eleven had to look at their videos and make it more interesting which will help them to enhance their popularity in future time. 

Tim Hortons vs 7-Eleven on Instagram

Instagram is one of the popular media among people as sharing things. It is also used by many companies to promote their brands. Tim Horton and 7-Eleven also use Instagram as social media. The comparison of two brands on this media is given below. 

Tim Hortons:

Tim Horton has 137K followers on their Instagram account. They has more than 445 post on it. By analyzing their last 10 posts the detailed answers of question are below.

• Tim Horton frequently post on Instagram account. They basically post one picture with content every day.
• Their brand post consist of promotional, discounts, events, games and videos etc. These post also include hashtags.
•  They use the 50/50 rule but not much.
• Most of their posts contain #hashtags like #SpreadTheLove, #Timbitshockey etc. to attract people.
•  Their most popular picture on Instagram was five weeks ago. It was new promotional program started by Tim Horton which was RRRoll Up the Rim to win is back! It's time to roll out your RRRoll Up rituals. #RollUpTheRim.
•   It had more than 3600 likes and 230 comments.

Instagram 

The reason to get popular this post is because this basically Tim Hortons new sale promotion strategy. They also attract people with many different prizes which build interest in people to get know it better. By that reason people like this and also comment on it.

7-Eleven:

7-Eleven has 67.7K followers and 499 posts on their Instagram account. We also looking their last 10 posts to understand how often they use this media to promote their brand.

•  7-Eleven post new content every week on Instagram. Some time they post twice a week.
• There post include the pictures of the food items, promotional, games and also discounts. They post some video of celebrities to promote its brand.
• They use links and #hashtags in their description to attract people. These include. #regram, #Slurpee50, #HacksOnSnacks and many more.
• They will not using the 50/ 50 rule and simply promote their brand.
• There recent successful post was picture of donuts that include the hashtags and link with @softcorefoodprn description.
• They had more than 1000 likes and 75 comments. 

7-Eleven

The reason for the success of this post because they launch this new menu item with attractive picture. Moreover, the visual of actual product also build interest among people. So, with this media 7-eleven cleverly use this media to improve their presence on people mind.

Tim Hortons vs 7-Eleven on Twitter

Twitter is another powerful social media to attract people around the world. In this post we are going to provide information about Tim Hortons and 7-Eleven using twitter for their brand.

Tim Hortons:

Tim Hortons has approximately 553K followers and 45.1K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

• Tim Hortons tweet three time every single day.
• They tweet basically about their promotions, games, offers, images or events to attract customers.
• Tim Hortons follow the 50/ 50 rules whenever they tweet on their account.
• They uses many keywords in their tweets which are #SpreadTheLove, #Timbitshockey, #RolluptheRim etc.
• The successful recent tweet by Tim Hortons was some love stories are simply meant to be. We're officially back together with Nutella! #SpreadTheLove. It was published in March 9, 2016. This tweet had 656 like and 300 retweet.
• Another post was Do you RRRoll with care or rip and tear?  Tell us you’re Roll Up rituals #RollUpTheRim.it was tweeted on February 6, 2016. This tweet had 825 likes and 170 retweet.

successful post

successful post

The reason that these tweets was so successful is due to it being about the new prize event held by them and people show interest for winning that event. Usually the most liked or retweeted things on twitter are either Pictures of Roll UP The Rim winners, or different menu items. People like to stay updated with what new things are happening around the world and this caught many people attention.

7-Eleven:

7-Eleven has approximately 97.9K followers and 24.8K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

successful post

• 7-Eleven does not tweet regular basis on their twitter account. They basically tweet once every week or two week.
• Their tweets basically include their menu, discounts or images to attract customers.
• They are less use the 50/50 rule in their tweets.
• 7-Eleven uses different keywords in their tweets. These are basically #HotDogDemocracy, #Slurpee50, #HacksOnSnacks etc.
• The recent tweets achieve success were Kings selling hot dogs? What's next, dictators selling Slurpee? LOLOLOL. It was published on February 23. This tweet had 84 likes and 54 retweet.
• Another tweet was @BurgerKing - In the great hot dog war, there can only be one Weiner. It was tweeted on February 23. It had 59 likes and 43 retweets.

The reason of attaining likes and retweets on these tweets because people love the discounts on food and these tweets basically for combo offers that were directly buzz in consumers mind. And they will try this in 7 eleven stores. 

Tim Hortons Social Media Network

Tim Hortons Social Media Strategy 

Tim Hortons is one of the Canadian great-tasting coffee. It work hard to deliver the highest-quality products and services, and strive to be a leader in everything they do. It has great social media presence that are show its popularity in customers mind. 

The list of it social media network include

• Facebook
• Twitter
• Instagram 
• YouTube
•  LinkedIn
•  Pinterest

And many more!

The main objective of this post is to find that how Tim Hortons uses social media to promote its product or service to aware people!!!!

Tim Hortons has 2,853,197 likes on its Facebook account. They post every single day, generally once every day. Their posts consist of advertisement of their Campaign and products shared media not only from Tim Hortons but also other people accounts that also contain YouTube videos. Although they have many likes on their page, they get around five to eight hundred of shares on their posts. Tim Hortons also takes time and responds to comments and also show their regards to their viewers with sharing their posts.

Tim Horton Facebook Page

If we talk about Tim Hortons YouTube channel they have 13,466 subscribers and 20,529,396 views on their channel. They post a video once every month that mainly regarding their new campaign or promotion of their products.

Tim Hortons Youtube 

They also have large Twitter followers as social media. Their Twitter account has 548k followers and 45k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. Tim Hortons generally tweet twice or three time a day. 

Tim Hortons Twitter

They also have great presence on their Instagram account. They have 433 posts and 134k followers on their Instagram account. Moreover, they use their recent campaign pictures on Instagram to promote their coffee. They use “Tim Hortons RRRoll Up the Rim to win is back! It's time to roll out your RRRoll Up rituals. #RollUpTheRim.

Tim Hortons Instagram

In Conclusion Tim Hortons uses a different social media accounts but they use Twitter or Instagram as most actively as compare to others. They sometime lack behind to Promote their actual massage about their brand toward people. Which was the big disadvantage for them. But they have great coordination on all accounts. Overall Tim Hortons has a wide number of social media accounts that they can use to target their customers globally with small cost. To attract more people they should have to more active on all social media and understand its power. 

The Fresh and Hot coffee Company SEO Analysis of two Brands

Introduction:

SEO refers to techniques that help your website rank higher in organic search results, thus making your website more visible to people who are looking for your product or service via search engines. In the coffee industry, Tim Hortons and 7-Eleven are two major players. They are best Canadian coffee chains. For our SEO analysis we are using keyword sentences throughout their websites like “Fresh and hot coffee” “Specialty hot beverages” and others. In the quest of the Fresh and hot coffee I have searched on both brand sites Tim Hortons and 7-Eleven. The objective is to determine which of the two sites when compared has a stronger SEO. 

SEO Considerations	Tim Hortons	7-Eleven
Home Page Picture	Tim Hortons	7-Eleven
Keyword Used on each site	Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily.	Specialty drink, fresh, hot drinks, convenient, fast coffee
Frequency of keywords	1 to 12 times	2 to 20 times
Location of keywords	Homepage	Homepage
Keyword in URL	/ca/en/index.php	Thirsty/Hot-Drinks/
<title>	Tim Hortons	Try a coffee or specialty drink with all the toppings at 7-Eleven&#174
<meta name="description" content=“”/>	"Welcome to Tim Hortons. Our Always Fresh Coffee, hot beverages, cold beverages and many quick meal options will hit the spot any time of day.	7-Eleven&#174; always has hot coffee waiting for you. Pour a fresh cup or create your own gourmet coffee drink with our free toppings. Get a convenient cup of fresh, hot coffee from 7-Eleven.
<meta name="keywords" content=""/>	No Meta name Keywords(N/A)	Hot coffee, fresh coffee, fast coffee, fresh and hot, hot drinks, convenient coffee, Toppings &amp; Extras, 7-Eleven Coffee, Specialty Drinks, Tea"
Site upload speed:	Within Second	2 Second
Quality of written content:	Low Quality	High Quality
Quality of Visual Content:	High Quality	Low Quality
Alt Text used:	Yes, 93 times	Yes, 62 times
Captions used:	Yes	No
Quality of Layout:	High Quality	Medium Quality
Call-to-action:	Yes	No
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook, Twitter, YouTube, Instagram	Facebook, Twitter, Instagram
SERP ranking results when using keywords from this table:	1st place and first page	3rd page place

Google Trends Insights:

This graph represents the trend over the past 12 month. I compared two brands with coffee shops. The interest for 7 eleven brand is much higher than Tim Hortons brand. It shows that in month of July 7 eleven has hundred percent interest by people. Moreover, the difference between both brands was 25 to 35. It also shows that in month of January both brand trend gone up due to winter season.

Google Trends for Tim Hortons and 7-Eleven

Summary:

Tim Horton’s strengths are its use of captions, rich visual content, anchor text and great description of its brand. 7-Eleven strengths are its use of rich written content, keywords, Meta description and alt text. The keyword sentences “Fresh and Hot” are found on both brands. When searching for content using the keywords:  “Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily”, Tim Hortons ranked 1^st in google search result. When searching for content using the keywords: “Specialty drinks, fresh and hot, convenient, fast coffee”, 7-Eleven ranked 3^rd page in google search result. The two sites have this in common, links to social media, mobile friendly, alt text and anchor text but they are different in caption used, written and visual content and meta keywords.

Conclusion:

In the coffee industry, Tim Hortons and 7-Eleven both are well competitors in hot drinks. But when we using the keyword sentences throughout their sites like hot beverages, fresh coffee, fast coffee, specialty drinks. In my opinion the overall winner of this SEO Search analysis is Tim Hortons.

Welcome to "Digital Coffee Ville"

This blog is an effort by our team to provide our readers with the information regarding their favorite Coffee Brands, especially in Northern America. We hope that we will be able to help you with the various aspects of digital marketing efforts of these coffee chain giants. We hope that you will be delighted by our sincere effort.

The Brands that we will be taking a look at are:  

• Starbucks
• Tim Hortons
• Dunkin Donuts
• McCafe 
• Williams Fresh Café 
• Van Houtte
• 7 eleven
• Krispy Kreme

Introduction to our Team Members

Kamalpreet Singh Somal is Student in Sheridan College in Business Marketing program. He did his graduation in Bachelor in Business Administration from Punjab Technical University.

Kamalpreet Singh Somal

Balwinder Singh Gill is Business marketing student in Sheridan. He Did His Graduation in Computers Applications From Punjab Technical University, India.

Balwinder Singh Gill

Anmol Goyal is student in Sheridan College in business marketing program. He did his high school education from R.S. Model Senior Secondary School from India

Anmol Goyal

Anjanpreet Kaur is student at Sheridan College and recently doing diploma in Business Marketing. She completed her high school from B.I.S (N) Sen. Sec public school, Punjab, India.

Anjanpreet Kaur