Dunkin donuts Content Marketing

Awareness in business is very important and it is always result in success. There are various types of tools that are used in business for the promotion of the product. For example- social media.

If would be a part of the company ‘s marketing program, I would launch Dunkin Donuts Campaign with the slogan ‘‘Sweeticious Dunkin”. The purpose of launching this campaign would be to spread awareness related to our company, its new products, its profit and its customers base.

The target customers for Dunkin Donuts would be young adults who are students and who go to work. Because coffee gives energy for studies and hardworking life.

And our objective is about this campaign is to give good services to customers, so that customer base increase and our profit would also increase.

We will promote this campaign on Facebook, Twitter and Instagram social media because people now a days are connected with these social media more. And with these social media we can reach to great number of audience.

Dunkin Donuts Introduction to fan pages

Dunkin Donuts Fan Pages

The 3 unofficial pages of Dunkin Donuts which are created by Dunkin Donuts Fans are listed below: -

Page 1- https://www.facebook.com/dunkindonutsirvine/

Page 2- https://www.facebook.com/Dunkin-Donuts-196482437083383/

Page 3- https://www.facebook.com/Dunkin-Donuts-Manhattan-Ks-315285285334793/

The links above are the link to the fan pages of Dunkin Donuts and these are present on Facebook account. In all these pages, people give their opinions on how was the service. And the customers also give their views about their experience with Dunkin Donuts. Whenever customers visit their store they checked in about their store. Here are the screenshots of all these 3 pages.

Page 1-

 

Page 2-

Page 3-

Dunkin Donuts and Van Houtte on YouTube

Dunkin Donuts and Van houtte both have its presence on YouTube Channel with great number of subscribers. The comparison of these two brands are below.

Dunkin Donuts

·         Dunkin donuts have about 18260 subscribers on its YouTube channel.

·         Dunkin Donuts post their video after every week.

·         The content of their video is related to celebrations, promotions, soundtracks.

·         The main keywords used by the company are: - DD summer soundtrack, DD dark roast etc.

·         The recent videos post by Dunkin Donuts is about Ice cream flavoured coffees which is new in Dunkin Donuts. This video got about 415,400 views. This video was published on February 24. The reason of the successful of this video was due the new coffee at Dunkin Donuts Stores.

Van Houtte

·         Van Houtte have about 2083 subscribers on YouTube.

·         Van Houtte is not active on this social media as they are not focusing on this media.

·         Van Houtte videos content is related to promotions and its new products.

·         The main keywords used by Van houtte are Coffee Culture, A coffee with history etc.

 

Dunkin Donuts and Van Houtte on Instagram

Dunkin Donuts and Van Houtte both have their presence on the Instagram with a great number of Followers.

Dunkin Donuts

·         Dunkin Donuts has about 753k followers, 785 posts on its Instagram account.

·         Dunkin Donuts is also active on this social media as it is on twitter account. They post after every two or three days.

·         Their post is generally about promoting their company and its new products. They also post videos relating to it.

·         The main keywords used by Dunkin Donuts are: - #stpattysday, #daylightsavings etc.

·         The most recent post by Dunkin Donuts on Instagram is about St patty’s day and about St. Patty’s day offer that is getting 154 points on a purchase of $5. The reason of the successful of this post is because of the getting lots of points on only $5 purchase. This post got many likes and comments. This post was published on March 17.

 

Van Houtte

·         Van houtte has about 3370 followers, 162 posts on its Instagram account.

·         Van houtte is very active on this social media account like its Facebook page. They post every day, sometimes one post a day and sometimes two posts in a day.

·         Their post is also about the promotion of its company and new products and getting people to try their coffee so that people can buy often.

·         The main keywords used by Van Houtte are: - #cafevanhoutte, #Cafe etc.

·         The recent post by Van houtte on Instagram is “Coffee is our Inspiration” which was published on March 17, 2016 and got about 50 likes on this posts.

Dunkin Donuts and Van Houtte Comparison on Twitter

Twitter is also has become one of the famous social media site. On this media people can tweet their images and views in 140 characters. It is also a very good media to promote and advertise about brands so that people would know about products and offers. This post is about the comparison of two brands on twitter.

Dunkin Donuts on Twitter

·         Dunkin Donuts has about 1.05 million followers, 44.9k tweets and about 4890 likes on its twitter account.

·         Dunkin Donuts is active on this media as they post more often on this account like one post every two days.

·         They tweet about their new products and promote them.

·         They are not really focused on 50/50 rule.

·         The keywords that are often used are #granddeburrito, #DDperks etc.

·         The most recent post by Dunkin Donuts on twitter which was successful was about enjoying Baskin Robbins iced coffee which was published on March 11. This tweet has about 63 retweets and about 180 people favorite this.

 

 

 

Van Houtte

Van Houtte has about 7420 followers, 1757 tweets and 155 likes on its twitter account.

Van Houtte is active on this account too. They tweet more often, sometimes one post a day or one post after two days.

They tweet about their new products with images an videos.

They often follow the rule of 50/50 as they also post about their Van houtte blog.

The main keywords use by Van Houtte are – #concours, #kcups etc.

The most recent post of Van houtte on twitter is “Leek and coffee quiche: as original as it delicious” is about a new product. This was tweeted on March 9.

Dunkin Donut Social Media

Dunkin Donuts social media strategy

 Dunkin Donuts is known for its delicious and variety of colourful donuts and great coffee. Dunkin Donuts is now popular in Canada and in other countries. They provide the customers with a good quality of their products. Dunkin Donuts have a strong social media presence, so that they can connect with the customers around the world and can know their feedbacks about their company and products.

Social media sites on which Dunkin Donuts has presence:
 Facebook
 Twitter
 Instagram
Yelp
YouTube
And many other sites

In this, you will know that how Dunkin Donuts uses social media to connect with its customers to make them aware about their new products and about their feedbacks: -

Dunkin Donuts has about 1.05 million followers on twitter. They post on this account everyday, one post a day and sometimes two posts a day. They tweet about their products, sales, promotions. The company usually active on this social media and use this social media to connect with its customers, so that people can buy its products and can give their feedbacks about it. Dunkin donuts also replies to their customer’s feedbacks.

Dunkin donut Twitter

On Facebook, Dunkin donuts has 13,350,233 likes.  They post on this account once or twice a week. They have many shares on a single post. They post about their commercials; new products, promotions. They also use this social media to interact with its consumers and get their feedbacks.

Dunkin donuts Facebook

On YouTube, they about 18,151 subscribers and have about 4 millions of views on the channel. They post video every single month about their new products and commercials.

Dunkin donuts YouTube

In Brief, Dunkin Donuts uses different social media to connect with people around the world to know about their feedbacks related to their new products.  Dunkin Donuts use twitter account more often to post about their products. Dunkin Donuts has various social media accounts to connect with their customers. Its marketing strategy depends upon social media as they use it for promotions, advertising.

Dunkin Donuts and Van Houtte Introduction.

 Dunkin Donuts is an American Company. It was established in the year 1950 in United States and William Rosenberg is a founder of this company. Dunkin brand Inc. is a owner of the Dunkin Donuts company.From that time till now it is running successfully, and it is known as a largest coffee and donut making company all over the world with a variety of colourful donuts. Dunkin Donut has about 12000 restaurants around the world. Dunkin Donuts is opening more restaurants to expand its business. Dunkin Donuts includes donuts, bagels, muffins and other variety of baked goods and different types of hot and cold beverages.



 Dunkin Donuts is introducing two new item to customers that is Fudge Croissant Donut- This delicious Fudge croissant donut will be popular among the people who love chocolates. It will have fudge filling and a chocolate toppings. This Fudge Croissant Donut will be available in all Dunkin donuts restaurants all over the world.

Van Houtte was established in the year 1919 in Quebec, Montreal, Canada. It is founded by Albert Louis Van Houtte. It is also known as the best international coffee in the world. And it is very Famous in Canada. Because people like their quality of their products. Van Houtte is expanding by opening its restaurant at various places in Canada, America, Europe and Asia

Welcome to "Digital Coffee Ville"

This blog is an effort by our team to provide our readers with the information regarding their favorite Coffee Brands, especially in Northern America. We hope that we will be able to help you with the various aspects of digital marketing efforts of these coffee chain giants. We hope that you will be delighted by our sincere effort.

The Brands that we will be taking a look at are:  

• Starbucks
• Tim Hortons
• Dunkin Donuts
• McCafe 
• Williams Fresh Café 
• Van Houtte
• 7 eleven
• Krispy Kreme

Introduction to our Team Members

Kamalpreet Singh Somal is Student in Sheridan College in Business Marketing program. He did his graduation in Bachelor in Business Administration from Punjab Technical University.

Kamalpreet Singh Somal

Balwinder Singh Gill is Business marketing student in Sheridan. He Did His Graduation in Computers Applications From Punjab Technical University, India.

Balwinder Singh Gill

Anmol Goyal is student in Sheridan College in business marketing program. He did his high school education from R.S. Model Senior Secondary School from India

Anmol Goyal

Anjanpreet Kaur is student at Sheridan College and recently doing diploma in Business Marketing. She completed her high school from B.I.S (N) Sen. Sec public school, Punjab, India.

Anjanpreet Kaur