Krispy Kreme Content Marketing Strategy

 I am creating this campaign for Krispy Kreme.

·         My idea is to promote Krispy Kreme coffee. I would like to do it with the help of special combo offers at reasonable rates, for example: one can get a medium cup of coffee with a doughnut just for $3.99, which is never done before. Moreover this can be a new campaign for the company to increase their coffee sales particularly, as Krispy Kreme is more known for its Doughnuts.

·         My audience is particularly Youth specially college and universities.

·         My goal is to make Krispy Kreme more popular on YouTube as they are doing not so good on YouTube. Moreover YouTube is the fastest growing social media site, so it helps to attract more consumers.

·         I am planning of this launching in the coming summers.

·         I am mainly going to promote on Facebook and YouTube as they both are growing really fast in social media industry and have millions of users. Besides that it helps Krispy Kreme to promote their commercials through videos as well as pictures that help them to know about what consumer thinks as well.

·         This is a unique idea as since now no company came in the market with the combo of Coffee and Doughnut at reasonable rates, which helps the company to attract more consumers as these two are the main contents or the products of coffee house.

Starbucks and Williams Fresh Café on YouTube

YouTube is a very powerful tool in the modern era when everyone has a mobile device enabling them to access seamless videos anytime and anywhere. It is an effective marketing tool if used in a good way. Therefore, lets analyses how our two brands utilize the YouTube Platform to their benefit.

Starbucks:

• ·        91,071 subscribers.
• ·        YouTube channel contains hundreds of videos and company posts 6- 9 videos per week.
• ·        Viewer opinions, Products and services, Promotions, Advertisements etc. are marketed on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video contains the Recipe for the Mexican Coffee of Starbucks and it is 34 second video which has 2103 likes. This is a recent and successful post because it attracts the consumer attention and curiosity to the fact that how this special coffee is prepared at Starbucks.

Williams Fresh Café:

• ·        8 subscribers.
• ·        YouTube channel contains 9 videos and last video was posted a year ago.
• ·        Products and services, Promotions, training and franchising is shown on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video has 2029 likes on YouTube, which is highest among all 9 videos. This is the only video which talks about promotion and loyalty programs hence no wondering why this has the highest likes. It shows the amount of curiosity that the consumers have towards rewards and promotions.

McCafe vs Krispy Kreme on YouTube

YouTube is the another most popular social media site as now a day lots of people are using YouTube to watch movies as well as to listen video songs. So YouTube is really good source for the companies in order to post their commercials or other ads to attract more customers and to tell people more about their upcoming products and campaigns. The comparison between two brands can be explained as follows: -

McCafe on YouTube: -

·         McCafe has 209,609 subscribers and 36,320,333 views on YouTube.

·         McCafe mainly promotes their product and the different campaign run by McCafe with the help of videos, music etc.

·         The description area mainly includes the description of the content and products shown in the video and some links to the other sites as well.

·         The most successful recent video for McCafe is imlovinit24 McCafe Makes Morning’s Fun, as it has 69K views on YouTube and 71 likes.

·         It was successful because the content in the video is really beautiful and attractive, as they mainly talk about how people are having fun with their McCafe coffees.

McCafe on YouTube

                   

Krispy Kreme on YouTube: -

·         Krispy Kreme has 2,740 subscribers and 611,848 views on YouTube.

·         McCafe mainly promotes their new products to the consumers with the help of music tunes and videos.

·         The description area includes description of the product shown as well as some keywords such as #dayofthedozens.

·         The most successful video of Krispy Kreme in recent times is Krispy Kreme #dayofthedozens present The World’s Tastiest, as it has 142,295 views and 256 likes with 16 comments.

·         It was successful because the video shows the manufacturing of yummy doughnuts and their new campaign Buy One Get One, which helps them to attract more consumers.

                           

Krispy Kreme on YouTube

Tim Hortons vs 7-Eleven on Twitter

Twitter is another powerful social media to attract people around the world. In this post we are going to provide information about Tim Hortons and 7-Eleven using twitter for their brand.

Tim Hortons:

Tim Hortons has approximately 553K followers and 45.1K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

• Tim Hortons tweet three time every single day.
• They tweet basically about their promotions, games, offers, images or events to attract customers.
• Tim Hortons follow the 50/ 50 rules whenever they tweet on their account.
• They uses many keywords in their tweets which are #SpreadTheLove, #Timbitshockey, #RolluptheRim etc.
• The successful recent tweet by Tim Hortons was some love stories are simply meant to be. We're officially back together with Nutella! #SpreadTheLove. It was published in March 9, 2016. This tweet had 656 like and 300 retweet.
• Another post was Do you RRRoll with care or rip and tear?  Tell us you’re Roll Up rituals #RollUpTheRim.it was tweeted on February 6, 2016. This tweet had 825 likes and 170 retweet.

successful post

successful post

The reason that these tweets was so successful is due to it being about the new prize event held by them and people show interest for winning that event. Usually the most liked or retweeted things on twitter are either Pictures of Roll UP The Rim winners, or different menu items. People like to stay updated with what new things are happening around the world and this caught many people attention.

7-Eleven:

7-Eleven has approximately 97.9K followers and 24.8K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

successful post

• 7-Eleven does not tweet regular basis on their twitter account. They basically tweet once every week or two week.
• Their tweets basically include their menu, discounts or images to attract customers.
• They are less use the 50/50 rule in their tweets.
• 7-Eleven uses different keywords in their tweets. These are basically #HotDogDemocracy, #Slurpee50, #HacksOnSnacks etc.
• The recent tweets achieve success were Kings selling hot dogs? What's next, dictators selling Slurpee? LOLOLOL. It was published on February 23. This tweet had 84 likes and 54 retweet.
• Another tweet was @BurgerKing - In the great hot dog war, there can only be one Weiner. It was tweeted on February 23. It had 59 likes and 43 retweets.

The reason of attaining likes and retweets on these tweets because people love the discounts on food and these tweets basically for combo offers that were directly buzz in consumers mind. And they will try this in 7 eleven stores. 

Starbucks vs Williams Fresh Café on Facebook

When it comes to social media marketing, then it starts with Facebook. It is undoubtedly the most used social media giant globally and no brand can ignore it. So, in this blog we will try to analyses how the Starbucks and Williams Fresh Café utilize this platform.

 Starbucks:

• Starbucks is one of the top global coffee chains and it has a strong presence on Facebook with 36,141,033 likes on its official Facebook page.  By looking at the most recent 25 posts of Starbucks on Facebook, we can say that:
• ·        They are active on Facebook and they post 5 post per week on average.
• ·        They promote their various products with attractive images and they also post their offers and promotions like ‘Happy Mondays’ for their consumers.
• ·         They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: weather, snow, coffee, Happy Mondays, hello etc.

The Starbucks Most Successful Recent Posts are:

These two posts have highest likes, share and comments among the recent posts. These posts are popular among Starbucks fans and non-loyal fans because in these posts Starbucks actually promoted the diversity of its product line and they are proffering people something much more than coffee. They promoted their seasonal products in these posts and that is why these posts attracted a lot of likes and shares from the Facebook fans.

Williams Fresh Café:

Williams Fresh Café is a local Canadian Company and hence has no practical comparison with a global brand like Starbucks on a global basis. But they are really doing their good efforts and they have 8,102 Facebook likes on their official page.

• ·         They Post 6 to 10 posts per months and are comparatively less active on Facebook as compared to their completion.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that WFC mainly uses are: Happy Weekends, Refreshed, 2x, all day etc.

      Their Most Recent top Posts are:

The reason that these two posts have highest likes among the recent posts is that one post highlights the opening of a new location, which is exciting for the brand followers whereas the other post mentions the promotion 2X for the weekend purchases.