Starbucks vs Williams Fresh Café on Facebook

When it comes to social media marketing, then it starts with Facebook. It is undoubtedly the most used social media giant globally and no brand can ignore it. So, in this blog we will try to analyses how the Starbucks and Williams Fresh Café utilize this platform.

 Starbucks:

• Starbucks is one of the top global coffee chains and it has a strong presence on Facebook with 36,141,033 likes on its official Facebook page.  By looking at the most recent 25 posts of Starbucks on Facebook, we can say that:
• ·        They are active on Facebook and they post 5 post per week on average.
• ·        They promote their various products with attractive images and they also post their offers and promotions like ‘Happy Mondays’ for their consumers.
• ·         They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: weather, snow, coffee, Happy Mondays, hello etc.

The Starbucks Most Successful Recent Posts are:

These two posts have highest likes, share and comments among the recent posts. These posts are popular among Starbucks fans and non-loyal fans because in these posts Starbucks actually promoted the diversity of its product line and they are proffering people something much more than coffee. They promoted their seasonal products in these posts and that is why these posts attracted a lot of likes and shares from the Facebook fans.

Williams Fresh Café:

Williams Fresh Café is a local Canadian Company and hence has no practical comparison with a global brand like Starbucks on a global basis. But they are really doing their good efforts and they have 8,102 Facebook likes on their official page.

• ·         They Post 6 to 10 posts per months and are comparatively less active on Facebook as compared to their completion.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that WFC mainly uses are: Happy Weekends, Refreshed, 2x, all day etc.

      Their Most Recent top Posts are:

The reason that these two posts have highest likes among the recent posts is that one post highlights the opening of a new location, which is exciting for the brand followers whereas the other post mentions the promotion 2X for the weekend purchases.