Starbucks and Williams Fresh Café on YouTube

YouTube is a very powerful tool in the modern era when everyone has a mobile device enabling them to access seamless videos anytime and anywhere. It is an effective marketing tool if used in a good way. Therefore, lets analyses how our two brands utilize the YouTube Platform to their benefit.

Starbucks:

• ·        91,071 subscribers.
• ·        YouTube channel contains hundreds of videos and company posts 6- 9 videos per week.
• ·        Viewer opinions, Products and services, Promotions, Advertisements etc. are marketed on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video contains the Recipe for the Mexican Coffee of Starbucks and it is 34 second video which has 2103 likes. This is a recent and successful post because it attracts the consumer attention and curiosity to the fact that how this special coffee is prepared at Starbucks.

Williams Fresh Café:

• ·        8 subscribers.
• ·        YouTube channel contains 9 videos and last video was posted a year ago.
• ·        Products and services, Promotions, training and franchising is shown on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video has 2029 likes on YouTube, which is highest among all 9 videos. This is the only video which talks about promotion and loyalty programs hence no wondering why this has the highest likes. It shows the amount of curiosity that the consumers have towards rewards and promotions.