McCafe vs Krispy Kreme on Twitter

Twitter is another most popular social media site in the whole world. As there are a lot of people who are active on twitter, which helps companies and make them easy for them to promote their products and different campaigns on the twitter. The comparison between two brands can be shown as follows: -

McCafe on Twitter: -

·         McCafe has 24.6K followers on twitter.

·         McCafe was very active on their twitter account as they posts almost daily.

·         McCafe mainly promotes their products as well as their campaigns on their twitter account.

·         It seems like McCafe does follow 50/50 rule on twitter as most of the time they just talk about their products.

·         The main keyword sentences are: - #McCAfeAtHome, #FallBack, #brown.

·         Their most successful tweet is Add the new OREO Frappé to your summer mix. As it has almost 632 likes and 273 retweets.

·         This post is successful because as the summer is coming so people are more interested in new flavors of cold coffees. So this is a main reason for the success of this post as the more people are interested in it.

       

McCafe on Twitter.

          

Krispy Kreme on Twitter: -

·        
      Krispy Kreme has 234K followers on twitter.

·         Krispy Kreme is really very much active on twitter as they posts number of times a day on twitter.

·         Krispy Kreme mainly promote their new products as well as their ongoing and upcoming campaigns on twitter.

·         Krispy Kreme also not using the 50/50 rule on twitter very much as they just mainly talk about their product and their campaign.

·         The main keywords are: - #PiDay, #IdesofMarch, #coffe.

·         The most successful tweet is A parade of green for St. Patrick's Day (US). See the participating locations at http://KrispyKreme.com/LuckyOnes . As this post has 1.1K likes and 386 retweets.

·         This tweet is most successful because in this post they uploaded a video in which they shown the manufacturing of their latest Doughnuts, which seems to be really yummy, so more people are interested in it.

Krispy Kreme on Twitter.