Social Media Networks: Williams Fresh Café

Social Media Strategy of Williams fresh Café:

Williams’s fresh cafe is a Canadian coffee chain which serve a number of food items including coffee to their consumers. However, it is placed in a industry where large companies like Tim Horton's, Starbucks Coffee, McDonalds, Krispy Kreme etc. compete. However, despite its small market share and size it has maintained quite impressive social media presence. Williams Fresh Café has its presence on all major social media networks like Facebook, Twitter, YouTube, Instagram, and LinkedIn and many other social media platforms. We will try to analyze Company’s Social media strategy on these Major Platforms.

Facebook:

Williams Fresh Café has 8,047 likes on Facebook and company is trying to catch up with other competitors in terms of likes. Williams’s fresh café typically posts 5 to 15 posts per month and is relatively less active in terms of posting content on Facebook. However, Williams Fresh Café has very good response time to user comments on Facebook. Company promotes its menu items on Facebook through catchy images and videos. They also promote their products on special occasions like holidays.

 

WFC-Facebook

Twitter

Williams’s fresh café has 1376 followers on Twitter and has impressive 2997 tweets so far. Company is also trying to catch up on twitter and has good response time to user feedback. Just like Facebook, Williams Fresh Café Post’s about 5 to 15 post per month. They promote all of their menu items, Restaurant Locations and other related stuff on Twitter.

WFC-Twitter

YouTube

In Case of YouTube, Williams Fresh Café has a very weak presence. The official channel has only 8 subscribers and has total 9 video’s only posted one year ago. 7 videos are related to Franchise Training, one video addresses franchising and the other video promotes customer loyalty program of the company.

 

WFC-Youtube

Instagram

In Case of Instagram, the company is trying to improve their presence. Williams Fresh Café has 695 followers and 857n posts so far. The Instagram page has discontinued post pattern but it can be observed that Williams Fresh Café Posts 10-15 posts (Pictures or Videos) in a typical active week. Company promotes its coffee and other products and promotions by posting very attractive pictures and content for consumers.

WFC-Instagram