Wednesday, 23 March 2016

McCafe vs Krispy Kreme on Instagram

Instagram is the another very popular social media site, which is growing really fast in terms of its users. So it is a really good opportunity for the companies to attract more and more people by being active on Instagram and most regularly. The comparison between two brands can be shown as follows: -
McCafe on Instagram: -
·         McCafe has 7,598 followers on Instagram.
·         McCafe is very active on Instagram as they posts almost daily or many times twice as day.
·         The mainly posts regarding their upcoming products as well as their ongoing campaigns and promotions.
·         They mainly includes links to other sites or to their accounts on other sites as well as keywords such as: - #DoubleChocolateMuffin, #creativebreak, #GreenTeaFrappe.
·         The most successful post for McCafe is an image. The URL link to an image: https://www.instagram.com/p/BC2K-2_HMh0/?taken-by=mccafesg.
·         This is most successful as it has 310 likes and 5 comments on it.
·         I think this is most successful because in this company introduce their new campaign #creativebreak as in this the company provide their customers coffee by put a creative design on top of the cup, which looks very attractive and beautiful.
McCafe on Instagram

              
Krispy Kreme on Instagram: -
·         Krispy Kreme has 465K followers on Instagram.
·         Krispy Kreme is very active on Instagram as they posts twice or more times a day.
·         They mainly posts regarding their upcoming products and their campaigns.
·         Their posts mainly includes keywords or Hashtags such as: - #yummy, #hotlights, #donutlover.
·         The most successful post of Krispy Kreme is an image. The URL to an image is: https://www.instagram.com/p/BC1og6LLxKB/?taken-by=krispykreme.
·         This post is most successful as it has 21.4K likes and 309 comments.
·         I think this is most successful because in this post they post an image of their donut with the coffee which looks really attractive and yummy, which helps them to attract more customers.
Krispy Kreme on Instagram


                  

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