Starbucks vs Williams Fresh Café on Instagram

In the recent few years, Instagram has amazed many people by the amount of popularity that it possesses among the modern youth. So, let’s analyses the Instagram presence of Starbucks and Williams Fresh Cafe.

Starbucks

• Starbucks Canada has a strong presence on Instagram just like the Facebook and Twitter. They have 161,992 followers and 991 posts on Instagram.
• ·        They Post 4-8 posts per week and are very active.
• ·        They promote their products and service including new items and promotions like Happy Mondays.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Starbucks mainly uses are: #Coffeelove , Starbucks.ca, Happy Mondays and link to Starbucks.ca is available.

Their most popular recent posts are:

These 2 posts have highest likes among the recent 10 posts. It is because they represent the diverse Starbucks style and passion which goes beyond just the drinks and coffee. These two pictures have 6578 and 6192 likes respectively and 454 and 47 comments respectively. This shows that the brand is constantly engaged with its consumers on this platform.

Williams Fresh Café

WFC has a good presence on Instagram and they are trying to catch up with the competition. They have 693 followers and 847 posts on Instagram.

• ·        They Post 5 posts per week and are not very active.
• ·        They promote their products and service including promotions and opening/closing of some of their stores.
• ·        They use the 50-50 rule very well including post related to their brand as well as various media.
• ·        The Keywords that Williams Fresh Cafe mainly uses are: #williams  #williamsfresh  #williamscafe #williamsfreshcafe. And link to WFC website is available.

Their most popular recent posts are:

The above 2 posts are most liked posts recently with 63 and 34 likes respectively. These both posts show the different menu items that Williams Fresh Café offers to its customers. These images are very attractive and serve their purpose of attracting the users towards the post, so they are successful attempts.