Tim Hortons Content Marketing Idea

In this post we are present an original Content Marketing campaign idea for Tim Hortons. We already know that Tim Hortons is popular coffee brand among North American market. The detailed description of our idea is given below.

Tim Hortons:

• This campaign is basically for Tim Horton brand.
• We are going to launch an app which has installed puzzle game. And people has to solve that puzzle in minimum time period. Those who solve this game within given time period they will get free coupon for coffee or other Tim Hortons product.
• Our main target audience will be college students.
• Our main goal for this campaign is to achieve more and more subscribers of Tim Apps.


• We will plan to launch this app in upcoming spring season.

Tim Hortons App

• To promote this strategy we will use two main media one is Facebook page and other is Instagram because mostly student use Facebook and Instagram account on their smart phone. Which will easy for us to spread the awareness of our new campaign.
•   We will sure that this campaign attract and engage more audience because this campaign not only excited but also fun full. Moreover, audience can also utilize their free time or stress while playing this game and win the prize in return which every customer want from each brand.

7-Eleven Fan Pages

7-Eleven:

Facebook:

There are many unofficial 7-Eleven Facebook pages for their readers where they post and share video, images and also review about the brand. The 7-Eleven ID is one of the best fan page on Facebook. It has 179,711 likes. This page is kind of food store and grocery which promote 7-Eleven brand. Also it post the personal picture of customers with their consent while drinking coffee and visiting store. The link for this page is given below.

Facebook Page

https://www.facebook.com/7elevenID/

Twitter:

7-Eleven also has Twitter fan page. This page is named a 7-Elevencares which has 4742 followers and 15K tweets. In this page every reader share their views by tweeting about 7-Eleven brand. Moreover, in this page many people share their personal review and promote it with 7-Eleven coffee products and also pictures. The link for this page is

Twitter

https://twitter.com/7elevencares

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as 7-Eleven brand. This page is known as slurpeecanada. It has 3,863 followers. This account is basically promote 7-Elevenfaviourite drink which is known as Slurpee. The link for this Instagram fan page is

Instagram 

https://www.instagram.com/slurpeegram/

Tim Hortons vs 7-Eleven on YouTube

YouTube is biggest social media sharing tool. It allow the users to watch different kind of videos and share to public. In business world companies uses this media to share video about their brand. Tim Horton AND 7-eleven also has huge presence on YouTube channel. This post describe the each brand YouTube strategy.

Tim Hortons:

Tim Horton has 13,495 subscribers and 21,073,626 views on their YouTube channel. By looking last 5 -10 videos we make observation regarding their brand as below:

• Tim Horton does not frequently update their YouTube channel. They had last video update that was 3 weeks ago.
•  The video shows the content that related to brand commercial, celebrity spots or industry related events.
•  In their videos description area they put the link of their different social media accounts, unique #hashtags, like Tim Horton, #WarmWishes, cup of deeds or many more.
• The most successful video that was updated by Tim Horton was Tim Hortons #WarmWishes | The Cup of Good Deeds. It was update three month ago. This video had 1,096,206 views, 559 likes and 70 comments.

YouTube Channel

This video was so successful because Tim Horton promote the real life experience by providing gifts to their customers. It was also make customer happy to have this kind of surprise in real. So this video went viral when Tim Horton update it on YouTube.

7-Eleven:

7-Eleven has approximately 920 subscribers and 1,492,836 views on their YouTube Channel. While looking their channel we have observe many things as below

• They had post their last video 3 weeks ago. Which is based on their product commercial.
• There video many based on commercials, industry related events or their new apps.
• There content included special keywords, links to other social media account, special #hashtags like #Cupheads, 7Rewards, 7 eleven, 7 eleven Slurpee etc.
• Their mostly watched video was 7Rewards Commercial | Calling All #Cupheads.
• This video had 600,775 views. But I also had no comment. Moreover they also had other short videos but not much successful.

YouTube Channel

So, we can say that 7-eleven had to look at their videos and make it more interesting which will help them to enhance their popularity in future time. 

Tim Hortons vs 7-Eleven on Instagram

Instagram is one of the popular media among people as sharing things. It is also used by many companies to promote their brands. Tim Horton and 7-Eleven also use Instagram as social media. The comparison of two brands on this media is given below. 

Tim Hortons:

Tim Horton has 137K followers on their Instagram account. They has more than 445 post on it. By analyzing their last 10 posts the detailed answers of question are below.

• Tim Horton frequently post on Instagram account. They basically post one picture with content every day.
• Their brand post consist of promotional, discounts, events, games and videos etc. These post also include hashtags.
•  They use the 50/50 rule but not much.
• Most of their posts contain #hashtags like #SpreadTheLove, #Timbitshockey etc. to attract people.
•  Their most popular picture on Instagram was five weeks ago. It was new promotional program started by Tim Horton which was RRRoll Up the Rim to win is back! It's time to roll out your RRRoll Up rituals. #RollUpTheRim.
•   It had more than 3600 likes and 230 comments.

Instagram 

The reason to get popular this post is because this basically Tim Hortons new sale promotion strategy. They also attract people with many different prizes which build interest in people to get know it better. By that reason people like this and also comment on it.

7-Eleven:

7-Eleven has 67.7K followers and 499 posts on their Instagram account. We also looking their last 10 posts to understand how often they use this media to promote their brand.

•  7-Eleven post new content every week on Instagram. Some time they post twice a week.
• There post include the pictures of the food items, promotional, games and also discounts. They post some video of celebrities to promote its brand.
• They use links and #hashtags in their description to attract people. These include. #regram, #Slurpee50, #HacksOnSnacks and many more.
• They will not using the 50/ 50 rule and simply promote their brand.
• There recent successful post was picture of donuts that include the hashtags and link with @softcorefoodprn description.
• They had more than 1000 likes and 75 comments. 

7-Eleven

The reason for the success of this post because they launch this new menu item with attractive picture. Moreover, the visual of actual product also build interest among people. So, with this media 7-eleven cleverly use this media to improve their presence on people mind.

Tim Hortons vs 7-Eleven on Twitter

Twitter is another powerful social media to attract people around the world. In this post we are going to provide information about Tim Hortons and 7-Eleven using twitter for their brand.

Tim Hortons:

Tim Hortons has approximately 553K followers and 45.1K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

• Tim Hortons tweet three time every single day.
• They tweet basically about their promotions, games, offers, images or events to attract customers.
• Tim Hortons follow the 50/ 50 rules whenever they tweet on their account.
• They uses many keywords in their tweets which are #SpreadTheLove, #Timbitshockey, #RolluptheRim etc.
• The successful recent tweet by Tim Hortons was some love stories are simply meant to be. We're officially back together with Nutella! #SpreadTheLove. It was published in March 9, 2016. This tweet had 656 like and 300 retweet.
• Another post was Do you RRRoll with care or rip and tear?  Tell us you’re Roll Up rituals #RollUpTheRim.it was tweeted on February 6, 2016. This tweet had 825 likes and 170 retweet.

successful post

successful post

The reason that these tweets was so successful is due to it being about the new prize event held by them and people show interest for winning that event. Usually the most liked or retweeted things on twitter are either Pictures of Roll UP The Rim winners, or different menu items. People like to stay updated with what new things are happening around the world and this caught many people attention.

7-Eleven:

7-Eleven has approximately 97.9K followers and 24.8K tweets on their twitter account. By looking at the last 25 tweets we has analyzed the brand presence on it.

successful post

• 7-Eleven does not tweet regular basis on their twitter account. They basically tweet once every week or two week.
• Their tweets basically include their menu, discounts or images to attract customers.
• They are less use the 50/50 rule in their tweets.
• 7-Eleven uses different keywords in their tweets. These are basically #HotDogDemocracy, #Slurpee50, #HacksOnSnacks etc.
• The recent tweets achieve success were Kings selling hot dogs? What's next, dictators selling Slurpee? LOLOLOL. It was published on February 23. This tweet had 84 likes and 54 retweet.
• Another tweet was @BurgerKing - In the great hot dog war, there can only be one Weiner. It was tweeted on February 23. It had 59 likes and 43 retweets.

The reason of attaining likes and retweets on these tweets because people love the discounts on food and these tweets basically for combo offers that were directly buzz in consumers mind. And they will try this in 7 eleven stores. 

7-Eleven Social Media Network

 Analyzing 7-Eleven Social Media Study

7-Eleven is one of the best Convenience retailing store in North America. It was established in 1927 and now had more than 8600 convenience store in US and Canada. It serves a variety of fresh and high-quality coffee at fair price. It is the world’s largest convenience store chain. The list of it social media network presence includes

·         Facebook

·         Instagram

·         Twitter

·         LinkedIn

·         Pinterest

·         YouTube

And many more!

The main objective of this post is to find that how often 7-Eleven uses social media to persuade people.

7-Eleven has 3,157,969 likes and 1,167,176 visits on its Facebook account. They post every second or third day a week. Their posts consist of advertisement of their products. They not only post written content but also contain YouTube videos. Although they don’t have many likes on their page, they also have hundreds of shares on their posts. 7-Eleven also takes time and responds to comments and also show their regards to their viewers with sharing their posts.

7-Eleven Facebook Page

7-Eleven also have YouTube channel and they have 909 subscribers and 1,490,945 views on their channel. They don’t post a video regularly that show they are not much active on this channel. 

7-Eleven YouTube Channel

They also have large Twitter followers as social media. Their Twitter account has 97.8k followers and 24.6k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. 7-Eleven generally tweet twice every week. Sometime more than twice.  

7-Eleven Twitter Page

7-Eleven also have great presence on their Instagram account. They have 496 posts and 65.9k followers on their Instagram account. Moreover, they use this media to share pictures of their offers. They get thousands of likes on their Instagram account. They also share their customer’s picture who promoting their products.

 

7-Eleven Instagram Page

In Conclusion 7-Eleven uses a different social media accounts to interact with people but they use these Medias less actively as compare to their competitors. This is a big disadvantage that some people not much aware about their product or services. Overall 7-Eleven has a wide number of social media accounts that they can use to attract not only their target customers but globally with no cost. They should have to understand the power of social media market to be in the list of competition.

Dunkin Donut Social Media

Dunkin Donuts social media strategy

 Dunkin Donuts is known for its delicious and variety of colourful donuts and great coffee. Dunkin Donuts is now popular in Canada and in other countries. They provide the customers with a good quality of their products. Dunkin Donuts have a strong social media presence, so that they can connect with the customers around the world and can know their feedbacks about their company and products.

Social media sites on which Dunkin Donuts has presence:
 Facebook
 Twitter
 Instagram
Yelp
YouTube
And many other sites

In this, you will know that how Dunkin Donuts uses social media to connect with its customers to make them aware about their new products and about their feedbacks: -

Dunkin Donuts has about 1.05 million followers on twitter. They post on this account everyday, one post a day and sometimes two posts a day. They tweet about their products, sales, promotions. The company usually active on this social media and use this social media to connect with its customers, so that people can buy its products and can give their feedbacks about it. Dunkin donuts also replies to their customer’s feedbacks.

Dunkin donut Twitter

On Facebook, Dunkin donuts has 13,350,233 likes.  They post on this account once or twice a week. They have many shares on a single post. They post about their commercials; new products, promotions. They also use this social media to interact with its consumers and get their feedbacks.

Dunkin donuts Facebook

On YouTube, they about 18,151 subscribers and have about 4 millions of views on the channel. They post video every single month about their new products and commercials.

Dunkin donuts YouTube

In Brief, Dunkin Donuts uses different social media to connect with people around the world to know about their feedbacks related to their new products.  Dunkin Donuts use twitter account more often to post about their products. Dunkin Donuts has various social media accounts to connect with their customers. Its marketing strategy depends upon social media as they use it for promotions, advertising.

McCafe Social Media Networks

McCafe Social Media Strategy: -

McCafe is a coffee chain which is started by McDonald's. Now McCafe becomes one of the most successful Coffee house in Canada. As they provide their customers with large amount of different products. Moreover huge Social Media presence of the McCafe is also helps them to be successful.

The various Social Media sites which shows the presence of McCafe are: -
 Facebook
  Twitter
  Instagram
  LinkedIn
  YouTube

And Many More,

With the help of this post one can easily understand how McCafe uses Social Media to interact with their customers.

The Official page of McCafe is McDonald's Canada which has 822,461 likes on Facebook. The McCafe seems to be very active on Facebook as they post very often on Facebook. Moreover they also spent some time to comment on the post, if someone ask for anything or if they have to provide some specific information to their Customers. McCafe not only post photos, but also they post different videos of their different Products. As the recent video post by them show their new campaign, in which they provide their customers with free coffee until March 6 to promote their new products.

https://www.facebook.com/McDonaldsCanada/?fref=ts

                          

The next Social Media channel on which McCafe is highly Popular is Twitter. As they have 100K number of followers on twitter. They are very much active on Twitter as well, as they post almost daily on Twitter. Now a days they promote their Campaign McCafe Free Coffee on Twitter as well. As it helps them in attracting a lots of customers.

                             

https://twitter.com/McD_Canada

The next Social Media channel for McCafe is Instagram, as they are very much active on Instagram as well. As they have 7378 followers on Instagram. They seems to be very active on Instagram as they posts every day and interact with their customers by commenting and sharing their experiences with the whole world that they have with the McCafe’s Coffee.

                                

https://www.instagram.com/mccafesg/#

McCafe is also very active on their YouTube channel with 208,046 subscribers and 35,981,066 views. On YouTube they main talk about their new products as well as their new Campaign McCafe Free Coffee, to tell more about their company and to promote their products.

https://www.youtube.com/user/McDonaldsUS/about

                           

Tim Hortons Social Media Network

Tim Hortons Social Media Strategy 

Tim Hortons is one of the Canadian great-tasting coffee. It work hard to deliver the highest-quality products and services, and strive to be a leader in everything they do. It has great social media presence that are show its popularity in customers mind. 

The list of it social media network include

• Facebook
• Twitter
• Instagram 
• YouTube
•  LinkedIn
•  Pinterest

And many more!

The main objective of this post is to find that how Tim Hortons uses social media to promote its product or service to aware people!!!!

Tim Hortons has 2,853,197 likes on its Facebook account. They post every single day, generally once every day. Their posts consist of advertisement of their Campaign and products shared media not only from Tim Hortons but also other people accounts that also contain YouTube videos. Although they have many likes on their page, they get around five to eight hundred of shares on their posts. Tim Hortons also takes time and responds to comments and also show their regards to their viewers with sharing their posts.

Tim Horton Facebook Page

If we talk about Tim Hortons YouTube channel they have 13,466 subscribers and 20,529,396 views on their channel. They post a video once every month that mainly regarding their new campaign or promotion of their products.

Tim Hortons Youtube 

They also have large Twitter followers as social media. Their Twitter account has 548k followers and 45k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. Tim Hortons generally tweet twice or three time a day. 

Tim Hortons Twitter

They also have great presence on their Instagram account. They have 433 posts and 134k followers on their Instagram account. Moreover, they use their recent campaign pictures on Instagram to promote their coffee. They use “Tim Hortons RRRoll Up the Rim to win is back! It's time to roll out your RRRoll Up rituals. #RollUpTheRim.

Tim Hortons Instagram

In Conclusion Tim Hortons uses a different social media accounts but they use Twitter or Instagram as most actively as compare to others. They sometime lack behind to Promote their actual massage about their brand toward people. Which was the big disadvantage for them. But they have great coordination on all accounts. Overall Tim Hortons has a wide number of social media accounts that they can use to target their customers globally with small cost. To attract more people they should have to more active on all social media and understand its power. 

Van Houtte Social media

Van Houtte social media strategy

Van Houtte is privately owned industry which include restaurants, Retail coffee, Retail Beverages and Entertainment. It is a company that processes, distribution and sell coffee and coffee related products. They provide the customers with a good quality of their products. They have a strong social media presence, so that they can interact with the customers all over Canada and can know their feedbacks about their company and products.

Social media sites on which Van Houtte has presence: -

• Facebook
• Twitter
•  Instagram
•  Yelp
•  YouTube           

In this, you will know that how Van Houtte uses social media to connect with its customers to make them aware about their new products and about their feedbacks:

Van houtte has about 248,381 likes on its Facebook page. They post on this account everyday, one post a day. They post about their products, sales, promotions. They promote their products using Facebook page on special days like valentine’s day to grab the attention of the customers. The company usually active on this social media and use this social media to connect with its customers, so that people can purchase its products and can provide their feedbacks about it. Van Houtte also replies to its customer’s feedbacks.

On Twitter account, Van Houtte has 7426 followers and they have 1749 tweets till now. They also post YouTube videos, pictures of their products and new offers so that customer can be aware of their new products. They tweet twice a week and also replies to their customers. They also use this media to interact with its customers around Canada.

On YouTube channel, they have about 2050 subscribers and have about 5k of views on the channel. They are not very active on this channel as they post video only once or twice a month.

In nutshell, Van houtte uses different social media to interact with its consumer. They often use Facebook account to post videos and pictures about their products. They are not much socially active on YouTube channel. They also respond to their customer’s queries on Facebook. Its marketing strategy depends upon social media as they use it for promotions, advertising.

Dunkin Donuts and Van Houtte Introduction.

 Dunkin Donuts is an American Company. It was established in the year 1950 in United States and William Rosenberg is a founder of this company. Dunkin brand Inc. is a owner of the Dunkin Donuts company.From that time till now it is running successfully, and it is known as a largest coffee and donut making company all over the world with a variety of colourful donuts. Dunkin Donut has about 12000 restaurants around the world. Dunkin Donuts is opening more restaurants to expand its business. Dunkin Donuts includes donuts, bagels, muffins and other variety of baked goods and different types of hot and cold beverages.



 Dunkin Donuts is introducing two new item to customers that is Fudge Croissant Donut- This delicious Fudge croissant donut will be popular among the people who love chocolates. It will have fudge filling and a chocolate toppings. This Fudge Croissant Donut will be available in all Dunkin donuts restaurants all over the world.

Van Houtte was established in the year 1919 in Quebec, Montreal, Canada. It is founded by Albert Louis Van Houtte. It is also known as the best international coffee in the world. And it is very Famous in Canada. Because people like their quality of their products. Van Houtte is expanding by opening its restaurant at various places in Canada, America, Europe and Asia

McCafe vs Krispy Kreme SEO Analysis

Introduction

SEO plays a very important role in marketing and it helps the organization to be on the top in search engines. It is easy for the people to visit on the sites of the companies who are on top in search engines and it is very important for the companies to be on top to get succeed in business world and to earn profits. In my case I choose two of the most popular coffee house brand in Canada and in North America i.e. McCafe and Krispy Kreme. I have found a lot of keywords for these two brands which helps me to analyze that which brand has the strongest SEO.

SEO Considerations	McCafe	Krispy Kreme
Homepage Picture	McCafe	Krispy Kreme
Keywords used on each site:	Full Menu, Cool Smoothies, Desserts & shakes.	Kreme Coffee, smooth Keurig
Frequency of Keywords:	1-9 times.	1-8times.
Locations of keywords:	Homepage	Homepage
Keywords in URL:	Food, Full Menu	N/A
<title>	McCafe:Mcdonald.com	Krispy Kreme
<meta name="description" content=“”/>	McCafe:Mcdonald.com	Enjoy the ultimate Krispy Kreme experience and see our doughnuts being made in our unique stores. Krispy Kreme Canada has stores in Toronto, Mississauga, Greenfield Park (Montreal), and Quebec City.
<meta name="keywords" content=""/>	N/A	N/A
Site upload speed:	High(one second)	High(one second)
Quality of written content:	Low	Medium
Quality of Visual Content:	High	Medium
Alt Text used:	32 times	13 times
Captions used:	No	No
Quality of Layout:	Yes	Yes
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook ,Twitter, Blog, YouTube and Instagram	Facebook ,Twitter, Blog, YouTube and Instagram
SERP ranking results when using keywords from this table:	First page 3rd Place	First Page 1st Place

Google Trends Insights: In google trends it can be easily seen that McDonalds’s McCafe is more popular brand as compare to Krispy Kreme as shown in graph. People also tends to search McDonalds’s McCafe often on the internet throughout the year.

Summary:

Both the McDonald’s Mccafe and Krispy Kreme are doing really good in the North American Coffee house chains. As they both uses captions, rich visuals, anchor text, and really good description of their products on their online sites. The keywords shown above such as full menu, free coffee helps these companies to be searched easily on the internet by their Customers, which make them more popular on SEO as well. McDonald’s McCafe and Krispy Kreme are both find on the first few pages on the internet when we are talking about the Coffee Chains in Canada.

Conclusion:

In conclusion we can say that, both the companies are very much popular in the coffee chain industry. As they can be easily searched as well as found on the internet by using different keywords. According to my search the overall winner is McDonald’s McCafe, as McCafe is more popular on internet as compare to Krispy Kreme, as it is found first and much easily than the Krispy Kreme.