Dunkin Donut Social Media

Dunkin Donuts social media strategy

 Dunkin Donuts is known for its delicious and variety of colourful donuts and great coffee. Dunkin Donuts is now popular in Canada and in other countries. They provide the customers with a good quality of their products. Dunkin Donuts have a strong social media presence, so that they can connect with the customers around the world and can know their feedbacks about their company and products.

Social media sites on which Dunkin Donuts has presence:
 Facebook
 Twitter
 Instagram
Yelp
YouTube
And many other sites

In this, you will know that how Dunkin Donuts uses social media to connect with its customers to make them aware about their new products and about their feedbacks: -

Dunkin Donuts has about 1.05 million followers on twitter. They post on this account everyday, one post a day and sometimes two posts a day. They tweet about their products, sales, promotions. The company usually active on this social media and use this social media to connect with its customers, so that people can buy its products and can give their feedbacks about it. Dunkin donuts also replies to their customer’s feedbacks.

Dunkin donut Twitter

On Facebook, Dunkin donuts has 13,350,233 likes.  They post on this account once or twice a week. They have many shares on a single post. They post about their commercials; new products, promotions. They also use this social media to interact with its consumers and get their feedbacks.

Dunkin donuts Facebook

On YouTube, they about 18,151 subscribers and have about 4 millions of views on the channel. They post video every single month about their new products and commercials.

Dunkin donuts YouTube

In Brief, Dunkin Donuts uses different social media to connect with people around the world to know about their feedbacks related to their new products.  Dunkin Donuts use twitter account more often to post about their products. Dunkin Donuts has various social media accounts to connect with their customers. Its marketing strategy depends upon social media as they use it for promotions, advertising.

Van Houtte Social media

Van Houtte social media strategy

Van Houtte is privately owned industry which include restaurants, Retail coffee, Retail Beverages and Entertainment. It is a company that processes, distribution and sell coffee and coffee related products. They provide the customers with a good quality of their products. They have a strong social media presence, so that they can interact with the customers all over Canada and can know their feedbacks about their company and products.

Social media sites on which Van Houtte has presence: -

• Facebook
• Twitter
•  Instagram
•  Yelp
•  YouTube           

In this, you will know that how Van Houtte uses social media to connect with its customers to make them aware about their new products and about their feedbacks:

Van houtte has about 248,381 likes on its Facebook page. They post on this account everyday, one post a day. They post about their products, sales, promotions. They promote their products using Facebook page on special days like valentine’s day to grab the attention of the customers. The company usually active on this social media and use this social media to connect with its customers, so that people can purchase its products and can provide their feedbacks about it. Van Houtte also replies to its customer’s feedbacks.

On Twitter account, Van Houtte has 7426 followers and they have 1749 tweets till now. They also post YouTube videos, pictures of their products and new offers so that customer can be aware of their new products. They tweet twice a week and also replies to their customers. They also use this media to interact with its customers around Canada.

On YouTube channel, they have about 2050 subscribers and have about 5k of views on the channel. They are not very active on this channel as they post video only once or twice a month.

In nutshell, Van houtte uses different social media to interact with its consumer. They often use Facebook account to post videos and pictures about their products. They are not much socially active on YouTube channel. They also respond to their customer’s queries on Facebook. Its marketing strategy depends upon social media as they use it for promotions, advertising.

SEO Analysis

The ‘Coffee and Tea’ - SEO Analysis of Two Brands

Written BY: BALWINDER Singh Gill

Starbucks and Williams Fresh Cafe ‘Which Brand Optimizes for ‘Coffee and Tea’

SEO also Known as the Search Engine Optimization, is very significant and plays very vital role in creating a good digital marketing environment for a company. The SEO determines that where your brand shows up when searched by the consumers online. In the Coffee Chains industry, I tried to compare Starbucks and Williams Fresh Café in terms of the use of the SEO management using the keywords like Coffee and Tea, Fresh Coffee, Fast Casual Coffee etc. Starbucks is a major international Coffee chain company while Williams’s fresh café does its business only in Canada. The main objective was to research that how these both companies manage their SEO’s in this highly competitive industry.

Screen Captures of Both Home Pages: Starbucks And Williams Fresh Cafe 

Starbucks Website

Williams Fresh Cafe Website

SEO Analysis of Starbucks and Williams Fresh Cafe:

SEO Considerations	Starbucks	Williams Fresh Cafe
URL:	http://www.starbucks.ca/	http://williamsfreshcafe.com/
Keywords used on each site:	Coffee and tea, Drip Coffee Canada , 1 buck coffee, International coffee stores	Fast Casual Café , Fresh Café , Fresh Coffee , Organic Yogurt Smoothies
Frequency of Keywords:	1 to 155 times	1 to 15 times
Locations of keywords:	Homepage	Homepage
Keywords in URL:	ca/business/international-stores .ca/coffee	.com/menu/real-fresh-deals/
<title>	Starbucks Canada | Coffee and Tea	Williams Fresh Cafe | Canada’s leading fast casual fresh food cafe - Williams Fresh Cafe
<meta name="description" content=“”/>	Since 1971, Starbucks Coffee Company has been committed to serving the best. Starbucks Canada follows the same tradition with its coffee and tea drinks.	Welcome to Williams Fresh Cafe - Canada&#039;s leading Fast Casual Cafe, serving fresh food in a vibrant inviting atmosphere. Visit one of our locations today!
<meta name="keywords" content=""/>	Starbucks, Starbucks Coffee Company, Starbucks.com, Starbucks Corporation, Starbuck, SBUX, Seattle, Seattle’s Best, Seattle’s Best Coffee, SBC, Pike Place, Coffee, Coffee Beans, Whole Bean, Instant Coffee, Via, Coffee Drinks, Caffe, Caffe Latte, Latte, Mocha, Macchiato, Espresso, Expresso, Espreso, Iced Coffee, Drip Coffee, Brewed Coffee, Coffee at home, Home page, Home, Coffee, Starbucks Canada, Tea	Not Available
Site upload speed:	2 Seconds	3-4 Seconds
Quality of written content:	High Quality	High Quality
Quality of Visual Content:	High Quality	High Quality
Alt Text used:	Yes,  13 Times	Yes, 5 times
Captions used:	Yes	Yes
Quality of Layout:	High	High
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Yes, Facebook, Twitter , Instagram	Yes, Facebook, twitter, Instagram
SERP ranking results when using keywords from this table:	First Place, 1st page	First Place, 1st page

Google Trends:

This Google Trends Graph represents the data over the time period of last 12 months. This graph compares the Coffee Chains, Starbuck and Williams Fresh Café, Respectively. The Search Results for Williams Fresh Café and Coffee Chains are so less that there are now shown on this Graph by google trends. However, Starbucks shows fluctuation of data over the period of last 12 months.  During the November 8-14, the consumer interests are at 100% and 67% during December 20- 26. The consumer interests in the Brand are at the least in the year during the end February and March and during month of June.

Summary:

Starbucks is a big international brands and it uses great appealing visuals pictures and text along with good keywords like ‘Coffee and tea ‘along with its good uploading speed of 2 seconds. Whereas Williams Fresh café uses rich graphic content all along its website and it is its strength.  Williams’s fresh café also uses Fast Casual Café, Fresh Café, Fresh Coffee and many other keywords which add on to its strengths. Both Websites use Meta Description tags but only Starbucks uses the Alt Text tag. Starbucks and Williams Both Use Different approaches when it comes to use of Keywords. Starbucks Use Coffee and tea, Drip Coffee Canada, 1 buck coffee, International coffee stores etc. keywords in their websites which brings them on first page in Google search results in positions varying from 1^st to 6^th. In Case Of Williams Fresh Café, Fast Casual Café , Fresh Café , Fresh Coffee , Organic Yogurt Smoothies are the keywords which brings their website on first page on google search results on positions varying from 1^st to 7^th. Both Companies have very visually appealing websites and both websites are mobile friendly. 

Conclusion:

Overall , in this comparison between Starbucks and Williams Fresh Café, both the websites have used very good Keywords like Coffee and Tea,  International Coffee Stores , Fast Casual Café, Fresh Café , Fresh Coffee etc. This is a comparision between a big international coffee chain and a Canadian Coffee chain house. But Williams Fresh Café Has really displayed an amazing SEO Management. But at the End, I will say that Starbucks wins the overall comparison of SEO management.

References:

Google. (February 2016). Google trends. [Coffee Chains, Starbucks, Williams Fresh Cafe]. Retrieved from https://www.google.ca/trends/explore#q=Coffee%20chains%2C%20%2Fm%2F018c_r%2C%20Williams%20Fresh%20Cafe&cmpt=q&tz=Etc%2FGMT%2B5

Starbucks Canada. (2016). Starbucks Canada | Coffee and Tea. Retrieved from    http://www.Starbucks.ca

Williams Fresh Cafe. (2016). Canada’s leading fast casual fresh food cafe. Retrieved from http://williamsfreshcafe.com