7-Eleven Social Media Network

 Analyzing 7-Eleven Social Media Study

7-Eleven is one of the best Convenience retailing store in North America. It was established in 1927 and now had more than 8600 convenience store in US and Canada. It serves a variety of fresh and high-quality coffee at fair price. It is the world’s largest convenience store chain. The list of it social media network presence includes

·         Facebook

·         Instagram

·         Twitter

·         LinkedIn

·         Pinterest

·         YouTube

And many more!

The main objective of this post is to find that how often 7-Eleven uses social media to persuade people.

7-Eleven has 3,157,969 likes and 1,167,176 visits on its Facebook account. They post every second or third day a week. Their posts consist of advertisement of their products. They not only post written content but also contain YouTube videos. Although they don’t have many likes on their page, they also have hundreds of shares on their posts. 7-Eleven also takes time and responds to comments and also show their regards to their viewers with sharing their posts.

7-Eleven Facebook Page

7-Eleven also have YouTube channel and they have 909 subscribers and 1,490,945 views on their channel. They don’t post a video regularly that show they are not much active on this channel. 

7-Eleven YouTube Channel

They also have large Twitter followers as social media. Their Twitter account has 97.8k followers and 24.6k tweets. Basically, they tweet about their products, offers, sales, campaign, replies and news. They use this social media to get interact with their customers and show their interest toward them so people can buy their coffee. 7-Eleven generally tweet twice every week. Sometime more than twice.  

7-Eleven Twitter Page

7-Eleven also have great presence on their Instagram account. They have 496 posts and 65.9k followers on their Instagram account. Moreover, they use this media to share pictures of their offers. They get thousands of likes on their Instagram account. They also share their customer’s picture who promoting their products.

 

7-Eleven Instagram Page

In Conclusion 7-Eleven uses a different social media accounts to interact with people but they use these Medias less actively as compare to their competitors. This is a big disadvantage that some people not much aware about their product or services. Overall 7-Eleven has a wide number of social media accounts that they can use to attract not only their target customers but globally with no cost. They should have to understand the power of social media market to be in the list of competition.

McCafe Social Media Networks

McCafe Social Media Strategy: -

McCafe is a coffee chain which is started by McDonald's. Now McCafe becomes one of the most successful Coffee house in Canada. As they provide their customers with large amount of different products. Moreover huge Social Media presence of the McCafe is also helps them to be successful.

The various Social Media sites which shows the presence of McCafe are: -
 Facebook
  Twitter
  Instagram
  LinkedIn
  YouTube

And Many More,

With the help of this post one can easily understand how McCafe uses Social Media to interact with their customers.

The Official page of McCafe is McDonald's Canada which has 822,461 likes on Facebook. The McCafe seems to be very active on Facebook as they post very often on Facebook. Moreover they also spent some time to comment on the post, if someone ask for anything or if they have to provide some specific information to their Customers. McCafe not only post photos, but also they post different videos of their different Products. As the recent video post by them show their new campaign, in which they provide their customers with free coffee until March 6 to promote their new products.

https://www.facebook.com/McDonaldsCanada/?fref=ts

                          

The next Social Media channel on which McCafe is highly Popular is Twitter. As they have 100K number of followers on twitter. They are very much active on Twitter as well, as they post almost daily on Twitter. Now a days they promote their Campaign McCafe Free Coffee on Twitter as well. As it helps them in attracting a lots of customers.

                             

https://twitter.com/McD_Canada

The next Social Media channel for McCafe is Instagram, as they are very much active on Instagram as well. As they have 7378 followers on Instagram. They seems to be very active on Instagram as they posts every day and interact with their customers by commenting and sharing their experiences with the whole world that they have with the McCafe’s Coffee.

                                

https://www.instagram.com/mccafesg/#

McCafe is also very active on their YouTube channel with 208,046 subscribers and 35,981,066 views. On YouTube they main talk about their new products as well as their new Campaign McCafe Free Coffee, to tell more about their company and to promote their products.

https://www.youtube.com/user/McDonaldsUS/about

                           

SEO Analysis

The ‘Coffee and Tea’ - SEO Analysis of Two Brands

Written BY: BALWINDER Singh Gill

Starbucks and Williams Fresh Cafe ‘Which Brand Optimizes for ‘Coffee and Tea’

SEO also Known as the Search Engine Optimization, is very significant and plays very vital role in creating a good digital marketing environment for a company. The SEO determines that where your brand shows up when searched by the consumers online. In the Coffee Chains industry, I tried to compare Starbucks and Williams Fresh Café in terms of the use of the SEO management using the keywords like Coffee and Tea, Fresh Coffee, Fast Casual Coffee etc. Starbucks is a major international Coffee chain company while Williams’s fresh café does its business only in Canada. The main objective was to research that how these both companies manage their SEO’s in this highly competitive industry.

Screen Captures of Both Home Pages: Starbucks And Williams Fresh Cafe 

Starbucks Website

Williams Fresh Cafe Website

SEO Analysis of Starbucks and Williams Fresh Cafe:

SEO Considerations	Starbucks	Williams Fresh Cafe
URL:	http://www.starbucks.ca/	http://williamsfreshcafe.com/
Keywords used on each site:	Coffee and tea, Drip Coffee Canada , 1 buck coffee, International coffee stores	Fast Casual Café , Fresh Café , Fresh Coffee , Organic Yogurt Smoothies
Frequency of Keywords:	1 to 155 times	1 to 15 times
Locations of keywords:	Homepage	Homepage
Keywords in URL:	ca/business/international-stores .ca/coffee	.com/menu/real-fresh-deals/
<title>	Starbucks Canada | Coffee and Tea	Williams Fresh Cafe | Canada’s leading fast casual fresh food cafe - Williams Fresh Cafe
<meta name="description" content=“”/>	Since 1971, Starbucks Coffee Company has been committed to serving the best. Starbucks Canada follows the same tradition with its coffee and tea drinks.	Welcome to Williams Fresh Cafe - Canada&#039;s leading Fast Casual Cafe, serving fresh food in a vibrant inviting atmosphere. Visit one of our locations today!
<meta name="keywords" content=""/>	Starbucks, Starbucks Coffee Company, Starbucks.com, Starbucks Corporation, Starbuck, SBUX, Seattle, Seattle’s Best, Seattle’s Best Coffee, SBC, Pike Place, Coffee, Coffee Beans, Whole Bean, Instant Coffee, Via, Coffee Drinks, Caffe, Caffe Latte, Latte, Mocha, Macchiato, Espresso, Expresso, Espreso, Iced Coffee, Drip Coffee, Brewed Coffee, Coffee at home, Home page, Home, Coffee, Starbucks Canada, Tea	Not Available
Site upload speed:	2 Seconds	3-4 Seconds
Quality of written content:	High Quality	High Quality
Quality of Visual Content:	High Quality	High Quality
Alt Text used:	Yes,  13 Times	Yes, 5 times
Captions used:	Yes	Yes
Quality of Layout:	High	High
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Yes, Facebook, Twitter , Instagram	Yes, Facebook, twitter, Instagram
SERP ranking results when using keywords from this table:	First Place, 1st page	First Place, 1st page

Google Trends:

This Google Trends Graph represents the data over the time period of last 12 months. This graph compares the Coffee Chains, Starbuck and Williams Fresh Café, Respectively. The Search Results for Williams Fresh Café and Coffee Chains are so less that there are now shown on this Graph by google trends. However, Starbucks shows fluctuation of data over the period of last 12 months.  During the November 8-14, the consumer interests are at 100% and 67% during December 20- 26. The consumer interests in the Brand are at the least in the year during the end February and March and during month of June.

Summary:

Starbucks is a big international brands and it uses great appealing visuals pictures and text along with good keywords like ‘Coffee and tea ‘along with its good uploading speed of 2 seconds. Whereas Williams Fresh café uses rich graphic content all along its website and it is its strength.  Williams’s fresh café also uses Fast Casual Café, Fresh Café, Fresh Coffee and many other keywords which add on to its strengths. Both Websites use Meta Description tags but only Starbucks uses the Alt Text tag. Starbucks and Williams Both Use Different approaches when it comes to use of Keywords. Starbucks Use Coffee and tea, Drip Coffee Canada, 1 buck coffee, International coffee stores etc. keywords in their websites which brings them on first page in Google search results in positions varying from 1^st to 6^th. In Case Of Williams Fresh Café, Fast Casual Café , Fresh Café , Fresh Coffee , Organic Yogurt Smoothies are the keywords which brings their website on first page on google search results on positions varying from 1^st to 7^th. Both Companies have very visually appealing websites and both websites are mobile friendly. 

Conclusion:

Overall , in this comparison between Starbucks and Williams Fresh Café, both the websites have used very good Keywords like Coffee and Tea,  International Coffee Stores , Fast Casual Café, Fresh Café , Fresh Coffee etc. This is a comparision between a big international coffee chain and a Canadian Coffee chain house. But Williams Fresh Café Has really displayed an amazing SEO Management. But at the End, I will say that Starbucks wins the overall comparison of SEO management.

References:

Google. (February 2016). Google trends. [Coffee Chains, Starbucks, Williams Fresh Cafe]. Retrieved from https://www.google.ca/trends/explore#q=Coffee%20chains%2C%20%2Fm%2F018c_r%2C%20Williams%20Fresh%20Cafe&cmpt=q&tz=Etc%2FGMT%2B5

Starbucks Canada. (2016). Starbucks Canada | Coffee and Tea. Retrieved from    http://www.Starbucks.ca

Williams Fresh Cafe. (2016). Canada’s leading fast casual fresh food cafe. Retrieved from http://williamsfreshcafe.com