Thursday, 17 March 2016

Dunkin Donuts and Van houtte on Facebook


Facebook is popular all over the world. All the people share their views and pictures on this media. It is a great way to do advertising for a particular brand or company because it is easy and fast and not that expensive. And it is easy way to connect to the people around the world and aware them about brands. This post is about the comparison of two brands on Facebook which is explain as follows: -

Dunkin Donuts

·         Dunkin Donuts has about 13,378,095 likes on its Facebook account.

·         They post not much on this account. They post twice a two week and sometimes twice a week.

·         Their post is generally about promotions, offers, deals, events and pictures and videos.

·         they do not follow the rule of 50/50.

·         The keywords that are used by the Dunkin Donuts are Boston Kreme, Macchiato etc.

The recent post by Dunkin donuts are: -

·         What a perfect pair #BostonKreme#Macchito which was published on February 23 at 2:39 PM. This post has about 1.3k views and 80 likes and 8 comments and 5 shares.
 
The reason of the success of this post is because people love colorful donuts and its flavored coffee. And the video of this post was based on it that grab the attention of the customers all over the world to watch it and try new products of Dunkin Donuts at different stores around the world.
 
Van Houtte
·         Van Houtte has about 248,200 likes on its Facebook page.
·         They post after every two days. They post one post a day or sometimes twice in two days.
·         Their post is related to promotions, deals, offers, events.
·         They basically follow the rule 50/50 in their posts.
·         The keywords used by Van Houtte is Chef worthy brunch, k-pod cup etc.
The recent posts by Van houtte are: -

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