Van Houtte Fan pages

The 3 unofficial pages Van Houtte which are created by Van Houtte fans are listed below: -

Page 1- https://www.facebook.com/Van-houtte-167767623252940/

Page 2- https://www.facebook.com/Van-Houtte-203962692958725/?ref=br_rs

Page 3- https://www.facebook.com/Café-Van-Houtte-617298625082677/?ref=br_rs

The links above are the link to the fan pages of Van Houtte and these are present on Facebook account. In all these pages, people give their opinions on how was the service. And the customers also give their views about their experience with Van Houtte. Whenever customers visit their store they checked in about their store. Here are the screenshots of all these 3 pages.

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7-Eleven Fan Pages

7-Eleven:

Facebook:

There are many unofficial 7-Eleven Facebook pages for their readers where they post and share video, images and also review about the brand. The 7-Eleven ID is one of the best fan page on Facebook. It has 179,711 likes. This page is kind of food store and grocery which promote 7-Eleven brand. Also it post the personal picture of customers with their consent while drinking coffee and visiting store. The link for this page is given below.

Facebook Page

https://www.facebook.com/7elevenID/

Twitter:

7-Eleven also has Twitter fan page. This page is named a 7-Elevencares which has 4742 followers and 15K tweets. In this page every reader share their views by tweeting about 7-Eleven brand. Moreover, in this page many people share their personal review and promote it with 7-Eleven coffee products and also pictures. The link for this page is

Twitter

https://twitter.com/7elevencares

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as 7-Eleven brand. This page is known as slurpeecanada. It has 3,863 followers. This account is basically promote 7-Elevenfaviourite drink which is known as Slurpee. The link for this Instagram fan page is

Instagram 

https://www.instagram.com/slurpeegram/

Most Popular Fan Page for McCafe on different Social Medias

McCafe: -

·         The most popular fan page on Facebook is: https://www.facebook.com/pages/McCaf%C3%A9/1592785064289252?fref=ts

In this page people can post their comments about the experience they had on McCafe and can also share pictures and videos by posting on this page with others.

         

 

McCafe Fan Page on Facebook

·         The most popular Fan page on Twitter is: https://twitter.com/Mccafe_post

This page got more number of followers and more active on twitter than others. Moreover they posts about the McCafe coffees and also different locations with the help of pictures and videos.

           

 

McCafe Fan Page on Twitter

·         The most popular Fan page on Instagram is: https://www.instagram.com/mccafechel/

This page about McCafe is more active and got more followers than others on Instagram. This page includes posts regarding different product of McCafe and the customer’s experiences.

         

McCafe Fan Page on Instagram

Dunkin Donuts Introduction to fan pages

Dunkin Donuts Fan Pages

The 3 unofficial pages of Dunkin Donuts which are created by Dunkin Donuts Fans are listed below: -

Page 1- https://www.facebook.com/dunkindonutsirvine/

Page 2- https://www.facebook.com/Dunkin-Donuts-196482437083383/

Page 3- https://www.facebook.com/Dunkin-Donuts-Manhattan-Ks-315285285334793/

The links above are the link to the fan pages of Dunkin Donuts and these are present on Facebook account. In all these pages, people give their opinions on how was the service. And the customers also give their views about their experience with Dunkin Donuts. Whenever customers visit their store they checked in about their store. Here are the screenshots of all these 3 pages.

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Fan Pages of Starbucks

Starbucks is a big global brand with a lot of loyal fan following. Let us analyze the Fan pages of Starbucks on various Social Media Platforms.

• ·        On Facebook

Starbucks Vietnam fan page is a big fan page community on Facebook with 15800 likes. This is one of the most prominent fan pages of Starbucks on Facebook. They are very active and they post all the content related to the brand. They usually post pictures and video content on the page related to the brand and most of the time they use Vietnamese language for local users to post the content.

(Here is a link to this fan page: https://www.facebook.com/Starbucks-Vietnam-Fan-Page-214893191940866/?fref=nf ).

• ·        On Twitter

                    Starbucks has many fan pages on twitter as well which shows us all that how popular the brand is with the youth.  @iStarbuckFan is the twitter handle for one of the popular Starbucks fan pages on twitter with 731 followers and impressive 13,890 tweets. Instead of posting pics and videos for its brand, this fan page mostly tweets the links to websites and blogs containing updates related to Starbucks. These updates talk more than the products and cover other issues related to the brand.

(You can have a look at it here: https://twitter.com/iStarBucksFan )

• ·        On Instagram
• 
  
•  Starbucks has a lot of fan following on Instagram. Starbucks.dailyyyy is a very prominent fan pages of Starbucks and they use t #starbucksdailyyyy to post most of their content. They have 238 followers and 94 posts so far. They always post images related to the starbucks and their images are very attractive and catchy.

(Have a look at it Here: https://www.instagram.com/starbucks.dailyyyy/ )

Dunkin Donuts and Van Houtte on YouTube

Dunkin Donuts and Van houtte both have its presence on YouTube Channel with great number of subscribers. The comparison of these two brands are below.

Dunkin Donuts

·         Dunkin donuts have about 18260 subscribers on its YouTube channel.

·         Dunkin Donuts post their video after every week.

·         The content of their video is related to celebrations, promotions, soundtracks.

·         The main keywords used by the company are: - DD summer soundtrack, DD dark roast etc.

·         The recent videos post by Dunkin Donuts is about Ice cream flavoured coffees which is new in Dunkin Donuts. This video got about 415,400 views. This video was published on February 24. The reason of the successful of this video was due the new coffee at Dunkin Donuts Stores.

Van Houtte

·         Van Houtte have about 2083 subscribers on YouTube.

·         Van Houtte is not active on this social media as they are not focusing on this media.

·         Van Houtte videos content is related to promotions and its new products.

·         The main keywords used by Van houtte are Coffee Culture, A coffee with history etc.

 

Tim Hortons Fan Pages

Tim Hortons:

Facebook:

There are many unofficial Tim Hortons coffee Facebook pages for their readers where they post and share video, images and also review about the brand. The Tim Horton Coffee shop is one of the best fan page on Facebook. It has 2335 likes. This page also shows the fan of Tim Hortons post their personal picture while drinking coffee and visiting store. The link for this page is given below. 

Facebook Page

https://www.facebook.com/pages/Tim-Hortons/131255036897693

Twitter:

Tim Hortons also has Twitter fan page. This page is named a Tim Hortons U.S which has 20.3K fans. In this page every reader share their views by tweeting about Tim Hortons brand. Moreover, in this page many people share their personal review and promote it with Tim coffee products and also pictures. The link for this page is

Twitter Page

 https://twitter.com/TimHortonsUS

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as Tim Horton brand. This page is known as timhortonsgcc. The link for this Instagram fan page is

Instagram Page

https://www.instagram.com/timhortonsgcc/

Starbucks and Williams Fresh Café on YouTube

YouTube is a very powerful tool in the modern era when everyone has a mobile device enabling them to access seamless videos anytime and anywhere. It is an effective marketing tool if used in a good way. Therefore, lets analyses how our two brands utilize the YouTube Platform to their benefit.

Starbucks:

• ·        91,071 subscribers.
• ·        YouTube channel contains hundreds of videos and company posts 6- 9 videos per week.
• ·        Viewer opinions, Products and services, Promotions, Advertisements etc. are marketed on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video contains the Recipe for the Mexican Coffee of Starbucks and it is 34 second video which has 2103 likes. This is a recent and successful post because it attracts the consumer attention and curiosity to the fact that how this special coffee is prepared at Starbucks.

Williams Fresh Café:

• ·        8 subscribers.
• ·        YouTube channel contains 9 videos and last video was posted a year ago.
• ·        Products and services, Promotions, training and franchising is shown on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video has 2029 likes on YouTube, which is highest among all 9 videos. This is the only video which talks about promotion and loyalty programs hence no wondering why this has the highest likes. It shows the amount of curiosity that the consumers have towards rewards and promotions.

Tim Hortons vs 7-Eleven on YouTube

YouTube is biggest social media sharing tool. It allow the users to watch different kind of videos and share to public. In business world companies uses this media to share video about their brand. Tim Horton AND 7-eleven also has huge presence on YouTube channel. This post describe the each brand YouTube strategy.

Tim Hortons:

Tim Horton has 13,495 subscribers and 21,073,626 views on their YouTube channel. By looking last 5 -10 videos we make observation regarding their brand as below:

• Tim Horton does not frequently update their YouTube channel. They had last video update that was 3 weeks ago.
•  The video shows the content that related to brand commercial, celebrity spots or industry related events.
•  In their videos description area they put the link of their different social media accounts, unique #hashtags, like Tim Horton, #WarmWishes, cup of deeds or many more.
• The most successful video that was updated by Tim Horton was Tim Hortons #WarmWishes | The Cup of Good Deeds. It was update three month ago. This video had 1,096,206 views, 559 likes and 70 comments.

YouTube Channel

This video was so successful because Tim Horton promote the real life experience by providing gifts to their customers. It was also make customer happy to have this kind of surprise in real. So this video went viral when Tim Horton update it on YouTube.

7-Eleven:

7-Eleven has approximately 920 subscribers and 1,492,836 views on their YouTube Channel. While looking their channel we have observe many things as below

• They had post their last video 3 weeks ago. Which is based on their product commercial.
• There video many based on commercials, industry related events or their new apps.
• There content included special keywords, links to other social media account, special #hashtags like #Cupheads, 7Rewards, 7 eleven, 7 eleven Slurpee etc.
• Their mostly watched video was 7Rewards Commercial | Calling All #Cupheads.
• This video had 600,775 views. But I also had no comment. Moreover they also had other short videos but not much successful.

YouTube Channel

So, we can say that 7-eleven had to look at their videos and make it more interesting which will help them to enhance their popularity in future time. 

McCafe vs Krispy Kreme on YouTube

YouTube is the another most popular social media site as now a day lots of people are using YouTube to watch movies as well as to listen video songs. So YouTube is really good source for the companies in order to post their commercials or other ads to attract more customers and to tell people more about their upcoming products and campaigns. The comparison between two brands can be explained as follows: -

McCafe on YouTube: -

·         McCafe has 209,609 subscribers and 36,320,333 views on YouTube.

·         McCafe mainly promotes their product and the different campaign run by McCafe with the help of videos, music etc.

·         The description area mainly includes the description of the content and products shown in the video and some links to the other sites as well.

·         The most successful recent video for McCafe is imlovinit24 McCafe Makes Morning’s Fun, as it has 69K views on YouTube and 71 likes.

·         It was successful because the content in the video is really beautiful and attractive, as they mainly talk about how people are having fun with their McCafe coffees.

McCafe on YouTube

                   

Krispy Kreme on YouTube: -

·         Krispy Kreme has 2,740 subscribers and 611,848 views on YouTube.

·         McCafe mainly promotes their new products to the consumers with the help of music tunes and videos.

·         The description area includes description of the product shown as well as some keywords such as #dayofthedozens.

·         The most successful video of Krispy Kreme in recent times is Krispy Kreme #dayofthedozens present The World’s Tastiest, as it has 142,295 views and 256 likes with 16 comments.

·         It was successful because the video shows the manufacturing of yummy doughnuts and their new campaign Buy One Get One, which helps them to attract more consumers.

                           

Krispy Kreme on YouTube

McCafe vs Krispy Kreme on Instagram

Instagram is the another very popular social media site, which is growing really fast in terms of its users. So it is a really good opportunity for the companies to attract more and more people by being active on Instagram and most regularly. The comparison between two brands can be shown as follows: -

McCafe on Instagram: -

·         McCafe has 7,598 followers on Instagram.

·         McCafe is very active on Instagram as they posts almost daily or many times twice as day.

·         The mainly posts regarding their upcoming products as well as their ongoing campaigns and promotions.

·         They mainly includes links to other sites or to their accounts on other sites as well as keywords such as: - #DoubleChocolateMuffin, #creativebreak, #GreenTeaFrappe.

·         The most successful post for McCafe is an image. The URL link to an image: https://www.instagram.com/p/BC2K-2_HMh0/?taken-by=mccafesg.

·         This is most successful as it has 310 likes and 5 comments on it.

·         I think this is most successful because in this company introduce their new campaign #creativebreak as in this the company provide their customers coffee by put a creative design on top of the cup, which looks very attractive and beautiful.

McCafe on Instagram

              

Krispy Kreme on Instagram: -

·         Krispy Kreme has 465K followers on Instagram.

·         Krispy Kreme is very active on Instagram as they posts twice or more times a day.

·         They mainly posts regarding their upcoming products and their campaigns.

·         Their posts mainly includes keywords or Hashtags such as: - #yummy, #hotlights, #donutlover.

·         The most successful post of Krispy Kreme is an image. The URL to an image is: https://www.instagram.com/p/BC1og6LLxKB/?taken-by=krispykreme.

·         This post is most successful as it has 21.4K likes and 309 comments.

·         I think this is most successful because in this post they post an image of their donut with the coffee which looks really attractive and yummy, which helps them to attract more customers.

Krispy Kreme on Instagram

                  

Tim Hortons vs 7-Eleven on Instagram

Instagram is one of the popular media among people as sharing things. It is also used by many companies to promote their brands. Tim Horton and 7-Eleven also use Instagram as social media. The comparison of two brands on this media is given below. 

Tim Hortons:

Tim Horton has 137K followers on their Instagram account. They has more than 445 post on it. By analyzing their last 10 posts the detailed answers of question are below.

• Tim Horton frequently post on Instagram account. They basically post one picture with content every day.
• Their brand post consist of promotional, discounts, events, games and videos etc. These post also include hashtags.
•  They use the 50/50 rule but not much.
• Most of their posts contain #hashtags like #SpreadTheLove, #Timbitshockey etc. to attract people.
•  Their most popular picture on Instagram was five weeks ago. It was new promotional program started by Tim Horton which was RRRoll Up the Rim to win is back! It's time to roll out your RRRoll Up rituals. #RollUpTheRim.
•   It had more than 3600 likes and 230 comments.

Instagram 

The reason to get popular this post is because this basically Tim Hortons new sale promotion strategy. They also attract people with many different prizes which build interest in people to get know it better. By that reason people like this and also comment on it.

7-Eleven:

7-Eleven has 67.7K followers and 499 posts on their Instagram account. We also looking their last 10 posts to understand how often they use this media to promote their brand.

•  7-Eleven post new content every week on Instagram. Some time they post twice a week.
• There post include the pictures of the food items, promotional, games and also discounts. They post some video of celebrities to promote its brand.
• They use links and #hashtags in their description to attract people. These include. #regram, #Slurpee50, #HacksOnSnacks and many more.
• They will not using the 50/ 50 rule and simply promote their brand.
• There recent successful post was picture of donuts that include the hashtags and link with @softcorefoodprn description.
• They had more than 1000 likes and 75 comments. 

7-Eleven

The reason for the success of this post because they launch this new menu item with attractive picture. Moreover, the visual of actual product also build interest among people. So, with this media 7-eleven cleverly use this media to improve their presence on people mind.