Van Houtte Social media

Van Houtte social media strategy

Van Houtte is privately owned industry which include restaurants, Retail coffee, Retail Beverages and Entertainment. It is a company that processes, distribution and sell coffee and coffee related products. They provide the customers with a good quality of their products. They have a strong social media presence, so that they can interact with the customers all over Canada and can know their feedbacks about their company and products.

Social media sites on which Van Houtte has presence: -

• Facebook
• Twitter
•  Instagram
•  Yelp
•  YouTube           

In this, you will know that how Van Houtte uses social media to connect with its customers to make them aware about their new products and about their feedbacks:

Van houtte has about 248,381 likes on its Facebook page. They post on this account everyday, one post a day. They post about their products, sales, promotions. They promote their products using Facebook page on special days like valentine’s day to grab the attention of the customers. The company usually active on this social media and use this social media to connect with its customers, so that people can purchase its products and can provide their feedbacks about it. Van Houtte also replies to its customer’s feedbacks.

On Twitter account, Van Houtte has 7426 followers and they have 1749 tweets till now. They also post YouTube videos, pictures of their products and new offers so that customer can be aware of their new products. They tweet twice a week and also replies to their customers. They also use this media to interact with its customers around Canada.

On YouTube channel, they have about 2050 subscribers and have about 5k of views on the channel. They are not very active on this channel as they post video only once or twice a month.

In nutshell, Van houtte uses different social media to interact with its consumer. They often use Facebook account to post videos and pictures about their products. They are not much socially active on YouTube channel. They also respond to their customer’s queries on Facebook. Its marketing strategy depends upon social media as they use it for promotions, advertising.

Dunkin Donuts and Van Houtte Introduction.

 Dunkin Donuts is an American Company. It was established in the year 1950 in United States and William Rosenberg is a founder of this company. Dunkin brand Inc. is a owner of the Dunkin Donuts company.From that time till now it is running successfully, and it is known as a largest coffee and donut making company all over the world with a variety of colourful donuts. Dunkin Donut has about 12000 restaurants around the world. Dunkin Donuts is opening more restaurants to expand its business. Dunkin Donuts includes donuts, bagels, muffins and other variety of baked goods and different types of hot and cold beverages.



 Dunkin Donuts is introducing two new item to customers that is Fudge Croissant Donut- This delicious Fudge croissant donut will be popular among the people who love chocolates. It will have fudge filling and a chocolate toppings. This Fudge Croissant Donut will be available in all Dunkin donuts restaurants all over the world.

Van Houtte was established in the year 1919 in Quebec, Montreal, Canada. It is founded by Albert Louis Van Houtte. It is also known as the best international coffee in the world. And it is very Famous in Canada. Because people like their quality of their products. Van Houtte is expanding by opening its restaurant at various places in Canada, America, Europe and Asia

McCafe vs Krispy Kreme SEO Analysis

Introduction

SEO plays a very important role in marketing and it helps the organization to be on the top in search engines. It is easy for the people to visit on the sites of the companies who are on top in search engines and it is very important for the companies to be on top to get succeed in business world and to earn profits. In my case I choose two of the most popular coffee house brand in Canada and in North America i.e. McCafe and Krispy Kreme. I have found a lot of keywords for these two brands which helps me to analyze that which brand has the strongest SEO.

SEO Considerations	McCafe	Krispy Kreme
Homepage Picture	McCafe	Krispy Kreme
Keywords used on each site:	Full Menu, Cool Smoothies, Desserts & shakes.	Kreme Coffee, smooth Keurig
Frequency of Keywords:	1-9 times.	1-8times.
Locations of keywords:	Homepage	Homepage
Keywords in URL:	Food, Full Menu	N/A
<title>	McCafe:Mcdonald.com	Krispy Kreme
<meta name="description" content=“”/>	McCafe:Mcdonald.com	Enjoy the ultimate Krispy Kreme experience and see our doughnuts being made in our unique stores. Krispy Kreme Canada has stores in Toronto, Mississauga, Greenfield Park (Montreal), and Quebec City.
<meta name="keywords" content=""/>	N/A	N/A
Site upload speed:	High(one second)	High(one second)
Quality of written content:	Low	Medium
Quality of Visual Content:	High	Medium
Alt Text used:	32 times	13 times
Captions used:	No	No
Quality of Layout:	Yes	Yes
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook ,Twitter, Blog, YouTube and Instagram	Facebook ,Twitter, Blog, YouTube and Instagram
SERP ranking results when using keywords from this table:	First page 3rd Place	First Page 1st Place

Google Trends Insights: In google trends it can be easily seen that McDonalds’s McCafe is more popular brand as compare to Krispy Kreme as shown in graph. People also tends to search McDonalds’s McCafe often on the internet throughout the year.

Summary:

Both the McDonald’s Mccafe and Krispy Kreme are doing really good in the North American Coffee house chains. As they both uses captions, rich visuals, anchor text, and really good description of their products on their online sites. The keywords shown above such as full menu, free coffee helps these companies to be searched easily on the internet by their Customers, which make them more popular on SEO as well. McDonald’s McCafe and Krispy Kreme are both find on the first few pages on the internet when we are talking about the Coffee Chains in Canada.

Conclusion:

In conclusion we can say that, both the companies are very much popular in the coffee chain industry. As they can be easily searched as well as found on the internet by using different keywords. According to my search the overall winner is McDonald’s McCafe, as McCafe is more popular on internet as compare to Krispy Kreme, as it is found first and much easily than the Krispy Kreme.

SEO Analysis

The ‘Coffee and Tea’ - SEO Analysis of Two Brands

Written BY: BALWINDER Singh Gill

Starbucks and Williams Fresh Cafe ‘Which Brand Optimizes for ‘Coffee and Tea’

SEO also Known as the Search Engine Optimization, is very significant and plays very vital role in creating a good digital marketing environment for a company. The SEO determines that where your brand shows up when searched by the consumers online. In the Coffee Chains industry, I tried to compare Starbucks and Williams Fresh Café in terms of the use of the SEO management using the keywords like Coffee and Tea, Fresh Coffee, Fast Casual Coffee etc. Starbucks is a major international Coffee chain company while Williams’s fresh café does its business only in Canada. The main objective was to research that how these both companies manage their SEO’s in this highly competitive industry.

Screen Captures of Both Home Pages: Starbucks And Williams Fresh Cafe 

Starbucks Website

Williams Fresh Cafe Website

SEO Analysis of Starbucks and Williams Fresh Cafe:

SEO Considerations	Starbucks	Williams Fresh Cafe
URL:	http://www.starbucks.ca/	http://williamsfreshcafe.com/
Keywords used on each site:	Coffee and tea, Drip Coffee Canada , 1 buck coffee, International coffee stores	Fast Casual Café , Fresh Café , Fresh Coffee , Organic Yogurt Smoothies
Frequency of Keywords:	1 to 155 times	1 to 15 times
Locations of keywords:	Homepage	Homepage
Keywords in URL:	ca/business/international-stores .ca/coffee	.com/menu/real-fresh-deals/
<title>	Starbucks Canada | Coffee and Tea	Williams Fresh Cafe | Canada’s leading fast casual fresh food cafe - Williams Fresh Cafe
<meta name="description" content=“”/>	Since 1971, Starbucks Coffee Company has been committed to serving the best. Starbucks Canada follows the same tradition with its coffee and tea drinks.	Welcome to Williams Fresh Cafe - Canada&#039;s leading Fast Casual Cafe, serving fresh food in a vibrant inviting atmosphere. Visit one of our locations today!
<meta name="keywords" content=""/>	Starbucks, Starbucks Coffee Company, Starbucks.com, Starbucks Corporation, Starbuck, SBUX, Seattle, Seattle’s Best, Seattle’s Best Coffee, SBC, Pike Place, Coffee, Coffee Beans, Whole Bean, Instant Coffee, Via, Coffee Drinks, Caffe, Caffe Latte, Latte, Mocha, Macchiato, Espresso, Expresso, Espreso, Iced Coffee, Drip Coffee, Brewed Coffee, Coffee at home, Home page, Home, Coffee, Starbucks Canada, Tea	Not Available
Site upload speed:	2 Seconds	3-4 Seconds
Quality of written content:	High Quality	High Quality
Quality of Visual Content:	High Quality	High Quality
Alt Text used:	Yes,  13 Times	Yes, 5 times
Captions used:	Yes	Yes
Quality of Layout:	High	High
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Yes, Facebook, Twitter , Instagram	Yes, Facebook, twitter, Instagram
SERP ranking results when using keywords from this table:	First Place, 1st page	First Place, 1st page

Google Trends:

This Google Trends Graph represents the data over the time period of last 12 months. This graph compares the Coffee Chains, Starbuck and Williams Fresh Café, Respectively. The Search Results for Williams Fresh Café and Coffee Chains are so less that there are now shown on this Graph by google trends. However, Starbucks shows fluctuation of data over the period of last 12 months.  During the November 8-14, the consumer interests are at 100% and 67% during December 20- 26. The consumer interests in the Brand are at the least in the year during the end February and March and during month of June.

Summary:

Starbucks is a big international brands and it uses great appealing visuals pictures and text along with good keywords like ‘Coffee and tea ‘along with its good uploading speed of 2 seconds. Whereas Williams Fresh café uses rich graphic content all along its website and it is its strength.  Williams’s fresh café also uses Fast Casual Café, Fresh Café, Fresh Coffee and many other keywords which add on to its strengths. Both Websites use Meta Description tags but only Starbucks uses the Alt Text tag. Starbucks and Williams Both Use Different approaches when it comes to use of Keywords. Starbucks Use Coffee and tea, Drip Coffee Canada, 1 buck coffee, International coffee stores etc. keywords in their websites which brings them on first page in Google search results in positions varying from 1^st to 6^th. In Case Of Williams Fresh Café, Fast Casual Café , Fresh Café , Fresh Coffee , Organic Yogurt Smoothies are the keywords which brings their website on first page on google search results on positions varying from 1^st to 7^th. Both Companies have very visually appealing websites and both websites are mobile friendly. 

Conclusion:

Overall , in this comparison between Starbucks and Williams Fresh Café, both the websites have used very good Keywords like Coffee and Tea,  International Coffee Stores , Fast Casual Café, Fresh Café , Fresh Coffee etc. This is a comparision between a big international coffee chain and a Canadian Coffee chain house. But Williams Fresh Café Has really displayed an amazing SEO Management. But at the End, I will say that Starbucks wins the overall comparison of SEO management.

References:

Google. (February 2016). Google trends. [Coffee Chains, Starbucks, Williams Fresh Cafe]. Retrieved from https://www.google.ca/trends/explore#q=Coffee%20chains%2C%20%2Fm%2F018c_r%2C%20Williams%20Fresh%20Cafe&cmpt=q&tz=Etc%2FGMT%2B5

Starbucks Canada. (2016). Starbucks Canada | Coffee and Tea. Retrieved from    http://www.Starbucks.ca

Williams Fresh Cafe. (2016). Canada’s leading fast casual fresh food cafe. Retrieved from http://williamsfreshcafe.com

The Fresh and Hot coffee Company SEO Analysis of two Brands

Introduction:

SEO refers to techniques that help your website rank higher in organic search results, thus making your website more visible to people who are looking for your product or service via search engines. In the coffee industry, Tim Hortons and 7-Eleven are two major players. They are best Canadian coffee chains. For our SEO analysis we are using keyword sentences throughout their websites like “Fresh and hot coffee” “Specialty hot beverages” and others. In the quest of the Fresh and hot coffee I have searched on both brand sites Tim Hortons and 7-Eleven. The objective is to determine which of the two sites when compared has a stronger SEO. 

SEO Considerations	Tim Hortons	7-Eleven
Home Page Picture	Tim Hortons	7-Eleven
Keyword Used on each site	Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily.	Specialty drink, fresh, hot drinks, convenient, fast coffee
Frequency of keywords	1 to 12 times	2 to 20 times
Location of keywords	Homepage	Homepage
Keyword in URL	/ca/en/index.php	Thirsty/Hot-Drinks/
<title>	Tim Hortons	Try a coffee or specialty drink with all the toppings at 7-Eleven&#174
<meta name="description" content=“”/>	"Welcome to Tim Hortons. Our Always Fresh Coffee, hot beverages, cold beverages and many quick meal options will hit the spot any time of day.	7-Eleven&#174; always has hot coffee waiting for you. Pour a fresh cup or create your own gourmet coffee drink with our free toppings. Get a convenient cup of fresh, hot coffee from 7-Eleven.
<meta name="keywords" content=""/>	No Meta name Keywords(N/A)	Hot coffee, fresh coffee, fast coffee, fresh and hot, hot drinks, convenient coffee, Toppings &amp; Extras, 7-Eleven Coffee, Specialty Drinks, Tea"
Site upload speed:	Within Second	2 Second
Quality of written content:	Low Quality	High Quality
Quality of Visual Content:	High Quality	Low Quality
Alt Text used:	Yes, 93 times	Yes, 62 times
Captions used:	Yes	No
Quality of Layout:	High Quality	Medium Quality
Call-to-action:	Yes	No
Anchor Text:	Yes	Yes
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Facebook, Twitter, YouTube, Instagram	Facebook, Twitter, Instagram
SERP ranking results when using keywords from this table:	1st place and first page	3rd page place

Google Trends Insights:

This graph represents the trend over the past 12 month. I compared two brands with coffee shops. The interest for 7 eleven brand is much higher than Tim Hortons brand. It shows that in month of July 7 eleven has hundred percent interest by people. Moreover, the difference between both brands was 25 to 35. It also shows that in month of January both brand trend gone up due to winter season.

Google Trends for Tim Hortons and 7-Eleven

Summary:

Tim Horton’s strengths are its use of captions, rich visual content, anchor text and great description of its brand. 7-Eleven strengths are its use of rich written content, keywords, Meta description and alt text. The keyword sentences “Fresh and Hot” are found on both brands. When searching for content using the keywords:  “Hot Beverages, always fresh coffee, Roll up the Rim, delicious prepared daily”, Tim Hortons ranked 1^st in google search result. When searching for content using the keywords: “Specialty drinks, fresh and hot, convenient, fast coffee”, 7-Eleven ranked 3^rd page in google search result. The two sites have this in common, links to social media, mobile friendly, alt text and anchor text but they are different in caption used, written and visual content and meta keywords.

Conclusion:

In the coffee industry, Tim Hortons and 7-Eleven both are well competitors in hot drinks. But when we using the keyword sentences throughout their sites like hot beverages, fresh coffee, fast coffee, specialty drinks. In my opinion the overall winner of this SEO Search analysis is Tim Hortons.

Welcome to "Digital Coffee Ville"

This blog is an effort by our team to provide our readers with the information regarding their favorite Coffee Brands, especially in Northern America. We hope that we will be able to help you with the various aspects of digital marketing efforts of these coffee chain giants. We hope that you will be delighted by our sincere effort.

The Brands that we will be taking a look at are:  

• Starbucks
• Tim Hortons
• Dunkin Donuts
• McCafe 
• Williams Fresh Café 
• Van Houtte
• 7 eleven
• Krispy Kreme

Introduction to our Team Members

Kamalpreet Singh Somal is Student in Sheridan College in Business Marketing program. He did his graduation in Bachelor in Business Administration from Punjab Technical University.

Kamalpreet Singh Somal

Balwinder Singh Gill is Business marketing student in Sheridan. He Did His Graduation in Computers Applications From Punjab Technical University, India.

Balwinder Singh Gill

Anmol Goyal is student in Sheridan College in business marketing program. He did his high school education from R.S. Model Senior Secondary School from India

Anmol Goyal

Anjanpreet Kaur is student at Sheridan College and recently doing diploma in Business Marketing. She completed her high school from B.I.S (N) Sen. Sec public school, Punjab, India.

Anjanpreet Kaur