Whole Campaign Video Reflection final Post

How are you all? This will be our last post related to our topic that was coffee chains and as you all know throughout the campaign we took different brands and did different posts related to it. We are very happy that you all support our blog posts and also helped in promoting our blog posts to different countries too.  And we have also provided our links to our Facebook page, Twitter and Instagram page and if you have not liked or followed then you can through that links.

Our last post will be about our video that we have created and also we have uploaded on our new YouTube channel. The link of it we will provide below our post.

The video is related to our brands and we have given the brief summary about what we have did throughout the weeks.

Video Reflection Digital Coffee ville

And we will continue to post on our blog. Thank you for commenting and liking our blog.

Kamal Somal, Anmol Goyal, Anjanpreet & Balwinder

Tim Hortons Content Marketing Idea

In this post we are present an original Content Marketing campaign idea for Tim Hortons. We already know that Tim Hortons is popular coffee brand among North American market. The detailed description of our idea is given below.

Tim Hortons:

• This campaign is basically for Tim Horton brand.
• We are going to launch an app which has installed puzzle game. And people has to solve that puzzle in minimum time period. Those who solve this game within given time period they will get free coupon for coffee or other Tim Hortons product.
• Our main target audience will be college students.
• Our main goal for this campaign is to achieve more and more subscribers of Tim Apps.


• We will plan to launch this app in upcoming spring season.

Tim Hortons App

• To promote this strategy we will use two main media one is Facebook page and other is Instagram because mostly student use Facebook and Instagram account on their smart phone. Which will easy for us to spread the awareness of our new campaign.
•   We will sure that this campaign attract and engage more audience because this campaign not only excited but also fun full. Moreover, audience can also utilize their free time or stress while playing this game and win the prize in return which every customer want from each brand.

Krispy Kreme Content Marketing Strategy

 I am creating this campaign for Krispy Kreme.

·         My idea is to promote Krispy Kreme coffee. I would like to do it with the help of special combo offers at reasonable rates, for example: one can get a medium cup of coffee with a doughnut just for $3.99, which is never done before. Moreover this can be a new campaign for the company to increase their coffee sales particularly, as Krispy Kreme is more known for its Doughnuts.

·         My audience is particularly Youth specially college and universities.

·         My goal is to make Krispy Kreme more popular on YouTube as they are doing not so good on YouTube. Moreover YouTube is the fastest growing social media site, so it helps to attract more consumers.

·         I am planning of this launching in the coming summers.

·         I am mainly going to promote on Facebook and YouTube as they both are growing really fast in social media industry and have millions of users. Besides that it helps Krispy Kreme to promote their commercials through videos as well as pictures that help them to know about what consumer thinks as well.

·         This is a unique idea as since now no company came in the market with the combo of Coffee and Doughnut at reasonable rates, which helps the company to attract more consumers as these two are the main contents or the products of coffee house.

Content Marketing Campaign

Campaign For: Starbucks

Idea: Starbucks have the mobile application on which the users can order for coffee and pick up at store. As per our campaign idea, Starbucks mobile app Users will be given free coffee worth $5 on installing Starbucks application (Welcome bonus points) and the 15-20% discount offer when they order and pay through the mobile application on regular basis depending on their usage. Users earn points on every purchase that can be later used for further purchases.

Who is the Audience?

The youth and the individuals working on various jobs are the targeted audience as they are the ones who use the mobile applications more often.

Goals:

The major goal is to boost the use of app and increase the amount of total sales. All the social media tools will be used to engage the consumers to attract to this campaign. Click a link, and increasing follwers by a considerable number will be the goal.

When to Launch?

This campaign will be launched in the spring season. New season provides a perfect opportunity for the start of a new campaign.

Social Strategy:

This campaign will be promoted using all major social media channels including Facebook, Twitter and Instagram.  This campaign will also be promoted on blogger so that the people looking for related stuff can be lead to our blog through the use of good search engine optimization. Attractive images will be used on social media to give more visual appeal to the campaign promotions.

How to Attract, acquire and engage new consumers:

To attract new customer’s social media campaigns will be run notifying the new and existing customers about the campaign. Details will be provided to convince the users about the campaign and make them aware about the benefits.  Now once the customers are acquired, Point reward system on each purchase will keep the mobile app users engaged with regular purchases and usage. Social media channels will attract feedback and replies will be given in a timely manner to keep the new and existing consumers in touch with campaign.

Dunkin donuts Content Marketing

Awareness in business is very important and it is always result in success. There are various types of tools that are used in business for the promotion of the product. For example- social media.

If would be a part of the company ‘s marketing program, I would launch Dunkin Donuts Campaign with the slogan ‘‘Sweeticious Dunkin”. The purpose of launching this campaign would be to spread awareness related to our company, its new products, its profit and its customers base.

The target customers for Dunkin Donuts would be young adults who are students and who go to work. Because coffee gives energy for studies and hardworking life.

And our objective is about this campaign is to give good services to customers, so that customer base increase and our profit would also increase.

We will promote this campaign on Facebook, Twitter and Instagram social media because people now a days are connected with these social media more. And with these social media we can reach to great number of audience.

Krispy Kreme Fan Page on Different Social Media Sites

Krispy Kreme: -

·         The most popular fan Page for Krispy Kreme on Facebook is: https://www.facebook.com/pages/Krispy-Kreme-Doughnuts/134990613194394?fref=ts

         This page is considered to be most popular because it is very active and people can easily share their views about Krispy Kreme with others. Moreover it also promotes the new products and the campaigns of the company.

                    

Krispy Kreme Fan Page on Facebook

·         The most popular Fan page for Krispy Kreme on Twitter is: https://twitter.com/KrispyKremeNEPA

This page is more popular fan page for Krispy Kreme because this page is really active and tweets almost daily and it tell the real vital information about the company, as news about the campaigns or the  aspects of the companies such as growth. Moreover it tells about the upcoming products and the events of the company.

                  

 

Krispy Kreme Fan Page on Twitter

·         The most popular Fan Page on Instagram is: https://www.instagram.com/krispykremeph/

This page is popular due to its large number of followers and posts on Instagram. Moreover this page is really active and posts regarding the new products and the experience of different people with Krispy Kreme, which helps the company to know the consumers more.

Krispy Kreme Fan Page on Instagram

             

Williams Fresh Café Fan Pages

Let us have a look at various fan pages of WFC on Facebook, Twitter and Instagram.

•         Facebook Fan Page;

It is very hard to find any considerable fan page of Williams’s fresh café on Facebook. The main reason is that it is a Canadian brand which is not much active to its competitors comparison. However, there are some pages which can be found on Facebook with very few likes.

(Link to one of pages here: https://www.facebook.com/pages/Williams-Fresh-Cafe/182265161804894?fref=ts )

• Twitter Fan Page:

Williams Fresh Café has more fan pages on Twitter compared to the Facebook. One of these fan pages is @wfreshcafe which has 24 followers and 70 tweets. This pages mainly posts stuff about the various products offered at the Williams’s fresh café and also the news related to the coffee chain. This fan page is very active and sometimes retweets the content from the official Williams fresh café page.

(Link: https://twitter.com/wfreshcafe )

·        Instagram Fan Page:

There are very few fan pages of Williams’s fresh café on Instagram. But @WFCbrampton is a fan page which is consistent with the official theme of the Coffee chain. This page has 32 followers and 36 posts. They post just like the official page with the content related to their products and services. Have a look at it here: https://www.instagram.com/wfcbrampton/ .

Van Houtte Fan pages

The 3 unofficial pages Van Houtte which are created by Van Houtte fans are listed below: -

Page 1- https://www.facebook.com/Van-houtte-167767623252940/

Page 2- https://www.facebook.com/Van-Houtte-203962692958725/?ref=br_rs

Page 3- https://www.facebook.com/Café-Van-Houtte-617298625082677/?ref=br_rs

The links above are the link to the fan pages of Van Houtte and these are present on Facebook account. In all these pages, people give their opinions on how was the service. And the customers also give their views about their experience with Van Houtte. Whenever customers visit their store they checked in about their store. Here are the screenshots of all these 3 pages.

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7-Eleven Fan Pages

7-Eleven:

Facebook:

There are many unofficial 7-Eleven Facebook pages for their readers where they post and share video, images and also review about the brand. The 7-Eleven ID is one of the best fan page on Facebook. It has 179,711 likes. This page is kind of food store and grocery which promote 7-Eleven brand. Also it post the personal picture of customers with their consent while drinking coffee and visiting store. The link for this page is given below.

Facebook Page

https://www.facebook.com/7elevenID/

Twitter:

7-Eleven also has Twitter fan page. This page is named a 7-Elevencares which has 4742 followers and 15K tweets. In this page every reader share their views by tweeting about 7-Eleven brand. Moreover, in this page many people share their personal review and promote it with 7-Eleven coffee products and also pictures. The link for this page is

Twitter

https://twitter.com/7elevencares

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as 7-Eleven brand. This page is known as slurpeecanada. It has 3,863 followers. This account is basically promote 7-Elevenfaviourite drink which is known as Slurpee. The link for this Instagram fan page is

Instagram 

https://www.instagram.com/slurpeegram/

Most Popular Fan Page for McCafe on different Social Medias

McCafe: -

·         The most popular fan page on Facebook is: https://www.facebook.com/pages/McCaf%C3%A9/1592785064289252?fref=ts

In this page people can post their comments about the experience they had on McCafe and can also share pictures and videos by posting on this page with others.

         

 

McCafe Fan Page on Facebook

·         The most popular Fan page on Twitter is: https://twitter.com/Mccafe_post

This page got more number of followers and more active on twitter than others. Moreover they posts about the McCafe coffees and also different locations with the help of pictures and videos.

           

 

McCafe Fan Page on Twitter

·         The most popular Fan page on Instagram is: https://www.instagram.com/mccafechel/

This page about McCafe is more active and got more followers than others on Instagram. This page includes posts regarding different product of McCafe and the customer’s experiences.

         

McCafe Fan Page on Instagram

Dunkin Donuts Introduction to fan pages

Dunkin Donuts Fan Pages

The 3 unofficial pages of Dunkin Donuts which are created by Dunkin Donuts Fans are listed below: -

Page 1- https://www.facebook.com/dunkindonutsirvine/

Page 2- https://www.facebook.com/Dunkin-Donuts-196482437083383/

Page 3- https://www.facebook.com/Dunkin-Donuts-Manhattan-Ks-315285285334793/

The links above are the link to the fan pages of Dunkin Donuts and these are present on Facebook account. In all these pages, people give their opinions on how was the service. And the customers also give their views about their experience with Dunkin Donuts. Whenever customers visit their store they checked in about their store. Here are the screenshots of all these 3 pages.

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Fan Pages of Starbucks

Starbucks is a big global brand with a lot of loyal fan following. Let us analyze the Fan pages of Starbucks on various Social Media Platforms.

• ·        On Facebook

Starbucks Vietnam fan page is a big fan page community on Facebook with 15800 likes. This is one of the most prominent fan pages of Starbucks on Facebook. They are very active and they post all the content related to the brand. They usually post pictures and video content on the page related to the brand and most of the time they use Vietnamese language for local users to post the content.

(Here is a link to this fan page: https://www.facebook.com/Starbucks-Vietnam-Fan-Page-214893191940866/?fref=nf ).

• ·        On Twitter

                    Starbucks has many fan pages on twitter as well which shows us all that how popular the brand is with the youth.  @iStarbuckFan is the twitter handle for one of the popular Starbucks fan pages on twitter with 731 followers and impressive 13,890 tweets. Instead of posting pics and videos for its brand, this fan page mostly tweets the links to websites and blogs containing updates related to Starbucks. These updates talk more than the products and cover other issues related to the brand.

(You can have a look at it here: https://twitter.com/iStarBucksFan )

• ·        On Instagram
• 
  
•  Starbucks has a lot of fan following on Instagram. Starbucks.dailyyyy is a very prominent fan pages of Starbucks and they use t #starbucksdailyyyy to post most of their content. They have 238 followers and 94 posts so far. They always post images related to the starbucks and their images are very attractive and catchy.

(Have a look at it Here: https://www.instagram.com/starbucks.dailyyyy/ )

Dunkin Donuts and Van Houtte on YouTube

Dunkin Donuts and Van houtte both have its presence on YouTube Channel with great number of subscribers. The comparison of these two brands are below.

Dunkin Donuts

·         Dunkin donuts have about 18260 subscribers on its YouTube channel.

·         Dunkin Donuts post their video after every week.

·         The content of their video is related to celebrations, promotions, soundtracks.

·         The main keywords used by the company are: - DD summer soundtrack, DD dark roast etc.

·         The recent videos post by Dunkin Donuts is about Ice cream flavoured coffees which is new in Dunkin Donuts. This video got about 415,400 views. This video was published on February 24. The reason of the successful of this video was due the new coffee at Dunkin Donuts Stores.

Van Houtte

·         Van Houtte have about 2083 subscribers on YouTube.

·         Van Houtte is not active on this social media as they are not focusing on this media.

·         Van Houtte videos content is related to promotions and its new products.

·         The main keywords used by Van houtte are Coffee Culture, A coffee with history etc.

 

Tim Hortons Fan Pages

Tim Hortons:

Facebook:

There are many unofficial Tim Hortons coffee Facebook pages for their readers where they post and share video, images and also review about the brand. The Tim Horton Coffee shop is one of the best fan page on Facebook. It has 2335 likes. This page also shows the fan of Tim Hortons post their personal picture while drinking coffee and visiting store. The link for this page is given below. 

Facebook Page

https://www.facebook.com/pages/Tim-Hortons/131255036897693

Twitter:

Tim Hortons also has Twitter fan page. This page is named a Tim Hortons U.S which has 20.3K fans. In this page every reader share their views by tweeting about Tim Hortons brand. Moreover, in this page many people share their personal review and promote it with Tim coffee products and also pictures. The link for this page is

Twitter Page

 https://twitter.com/TimHortonsUS

Instagram:

There is also one the best Instagram fan page which include the picture and short video shared by them as Tim Horton brand. This page is known as timhortonsgcc. The link for this Instagram fan page is

Instagram Page

https://www.instagram.com/timhortonsgcc/

Starbucks and Williams Fresh Café on YouTube

YouTube is a very powerful tool in the modern era when everyone has a mobile device enabling them to access seamless videos anytime and anywhere. It is an effective marketing tool if used in a good way. Therefore, lets analyses how our two brands utilize the YouTube Platform to their benefit.

Starbucks:

• ·        91,071 subscribers.
• ·        YouTube channel contains hundreds of videos and company posts 6- 9 videos per week.
• ·        Viewer opinions, Products and services, Promotions, Advertisements etc. are marketed on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video contains the Recipe for the Mexican Coffee of Starbucks and it is 34 second video which has 2103 likes. This is a recent and successful post because it attracts the consumer attention and curiosity to the fact that how this special coffee is prepared at Starbucks.

Williams Fresh Café:

• ·        8 subscribers.
• ·        YouTube channel contains 9 videos and last video was posted a year ago.
• ·        Products and services, Promotions, training and franchising is shown on YouTube Channel.
• ·        In the Description area links to various related websites and details of videos are mentioned.

The Most recent successful and popular video is:

This video has 2029 likes on YouTube, which is highest among all 9 videos. This is the only video which talks about promotion and loyalty programs hence no wondering why this has the highest likes. It shows the amount of curiosity that the consumers have towards rewards and promotions.

Tim Hortons vs 7-Eleven on YouTube

YouTube is biggest social media sharing tool. It allow the users to watch different kind of videos and share to public. In business world companies uses this media to share video about their brand. Tim Horton AND 7-eleven also has huge presence on YouTube channel. This post describe the each brand YouTube strategy.

Tim Hortons:

Tim Horton has 13,495 subscribers and 21,073,626 views on their YouTube channel. By looking last 5 -10 videos we make observation regarding their brand as below:

• Tim Horton does not frequently update their YouTube channel. They had last video update that was 3 weeks ago.
•  The video shows the content that related to brand commercial, celebrity spots or industry related events.
•  In their videos description area they put the link of their different social media accounts, unique #hashtags, like Tim Horton, #WarmWishes, cup of deeds or many more.
• The most successful video that was updated by Tim Horton was Tim Hortons #WarmWishes | The Cup of Good Deeds. It was update three month ago. This video had 1,096,206 views, 559 likes and 70 comments.

YouTube Channel

This video was so successful because Tim Horton promote the real life experience by providing gifts to their customers. It was also make customer happy to have this kind of surprise in real. So this video went viral when Tim Horton update it on YouTube.

7-Eleven:

7-Eleven has approximately 920 subscribers and 1,492,836 views on their YouTube Channel. While looking their channel we have observe many things as below

• They had post their last video 3 weeks ago. Which is based on their product commercial.
• There video many based on commercials, industry related events or their new apps.
• There content included special keywords, links to other social media account, special #hashtags like #Cupheads, 7Rewards, 7 eleven, 7 eleven Slurpee etc.
• Their mostly watched video was 7Rewards Commercial | Calling All #Cupheads.
• This video had 600,775 views. But I also had no comment. Moreover they also had other short videos but not much successful.

YouTube Channel

So, we can say that 7-eleven had to look at their videos and make it more interesting which will help them to enhance their popularity in future time.